1. Innovation and Product Development
Iva Blazina Vukelja, Director Product Management
Innovation and Product Development

2. From concept to cash
Technologists
Engineering
Research
Two guys in a garage
Corporate development
Few companies consider internal innovation as something that can be managed, sustained and organized as a business process.

3. Product lifecycle Optimize Profitability Acquire filler technologies
Go for the top line
Reduce costs
Time
Manage start up
Acquire core technology
Organic is great, but M&A can add real firepower to your growth arsenal.

4. An example: EMC Corporation
1993
August 31, 1993: Epoch Systems Inc. (Data backup software)
August 31, 1993: Magna Computer Corporation
1994
Q1, 1994; Array Technology Corporation (Acquires certain assets of)
February 2, 1994: Copernique S.A. (Acquires major stake)
1995
October 26, 1995: McData Corporation
1999
August 9, 1999: Data General (included the CLARiiON product line)
December 21, 1999: Softworks
2000
November 1, 2000: CrosStor
2001
September 2001: Luminate Software
April 12, 2001: FilePool (became Centera)
February 8, 2001: Spinoff McData Corporation
2002
September 25, 2002: Prisa Networks
2003
April 15, 2003: Astrum
July 14, 2003: Legato Systems
October 14, 2003: Documentum
December 15, 2003: VMware
2004
October 12, 2004: Dantz Development
November 2, 2004: Allocity
December 21, 2004: System Management Arts(SMARTS)
2005
August 16, 2005: The intellectual property of Maranti Networks
August 17, 2005: Rainfinity
October 3, 2005: Acartus Corporation
October 20, 2005: Captiva Software
2006
January 6, 2006: Acxiom Grid Computing Platform
January 9, 2006: Internosis
March 9, 2006: Authentica
May 9, 2006: Kashya
May 11, 2006: Interlink Group
June 7, 2006: nLayers
June 19, 2006: ProActivity
June 29, 2006: RSA Security
September 1, 2006: Neartek
September 18, 2006: Network Intelligence
November 1, 2006: Avamar
2007
February 6, 2007: Valyd
June 4, 2007: Verid
July 10, 2007: Geniant
July 12, 2007: X-Hive Corporation
August 9, 2007: Tablus
August 30, 2007: BusinessEdge Solutions
October 1, 2007: Berkeley Data Systems / Mozy
October 30, 2007: Voyence
December 27, 2007: Document Sciences Corporation
2008
February 21, 2008: Pi Corporation
March 10, 2008: Infra Corporation
April 1, 2008: Conchango
April 8, 2008: Iomega
2009
May 27, 2009: Configuresoft, Inc.
July 20, 2009: Data Domain
August 31, 2009 FastScale
September 1, 2009: Kazeon Systems
2010
January 4, 2010: Acquire Archer Technologies
July 6, 2010: Greenplum

5. New Business Development
Strategy
Acquisitions
Partnerships and Investments
Top line growth goals
Profitability
Metrics The Street cares about
NBD
Corporate Development
Finance
Technologists
Product Management
Technology exploration
Technology thought leadership
Collaboration with research institutions
Operationalize the opportunity
Product strategy and plan
Manage the product with engineering

6. Approaching a corporation
Know the portfolio
Know how business is done
Identify the main benefiters of the technology you’re offering within the target companies
Come with target specific business case
Suggest go-to-market approaches
Don’t forget adjacencies
“Show me the money”

7. Thank You! Q&A