1. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre B R A Z I L Highlights of a tropical and emerging digital market

2. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre Our Economy GNP in 2012: US$ 2.42 trillion Forecasted Growth for 2013: 3.0 % Source: IBGE

3. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre Our Income Distribution Source: Centro de Políticas Sociais | FGV E-Class: US$ 0 to US$ 369 D-Class: US$ 369 to US$ 590 C-Class: US$ 590 to US$ 2541 AB -Class: Over US$ 2541 * Monthly family income

4. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre The Number of Students Is Up Source: Censo da Educação Superior 2010 | Inep, MEC

5. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre The Book Market (2011) Total publishers revenue : US$ 2.576 bi Government purchases: US$ 739 million Government share: 28.7% K-12 share: 53.2% 9 th largest book market in the world according to The Global Map of Publishing Markets ’12 (Ruediger Wischenbart)

6. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre The Digital Share Source: www.tiposdigitais.com

7. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre The D-Day

8. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre The Apple-Day

9. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre Source: DLD

10. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre Source: DLD

11. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre The Tablets + The Smartphones Source: www.TiposDigitais.com # of active iPhones in Brazil:1,78 mi # of active iPads: 1,06 mi # of active Android Smartphones: 8,29 mi # of active Android tablets:2,64 mi Around 3 million active iOS users in Brazil Around 11 million active Android users in Brazil

12. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre The eBookstore Ranking eBookstore ranking in Dec ‘12 1. Apple 2. Google 3. Saraiva 4. Amazon 5. Kobo / Cultura eBookstore ranking in Mar ‘12 1. Apple 2. Amazon 3. Google 4. Saraiva 5. Kobo / Cultura

13. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre A Good Public Example CAPES, the governmental agency responsible for developing research and post-graduate education in Brazil, spends around US$ 66 million per year on journals and e-books to fill its Portal de Periódicos. They offer over 33,000 scientific journals and 150,000 eBooks to 300 universities in Brazil.

14. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre A Good Private Example MINHA BIBLIOTECA is a consortium of four large high education textbook publishers in Brazil to offer Brazilian universities a full library to be accessible by their students. Operational in Jan ’12 Offers 3,500 titles (a 200% growth in 2012) Has 26 universities (mostly private) as users Offers eBooks through both cloud licensing and traditional sales models Uses Ingram’s VitalSource

15. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre The Challenges Legal: Is the agency model legal in Brazil? Tax-related: Are eBooks tax-free in Brazil Production: The Brazilian eBook catalogue is below 20,000 titles Distribution: Digital aggregation and distribuition still limited in the country Device prices: A WiFi Paperwhite for US$ 240? The cheapest iPad4 for US$ 1,050?

16. Digital Minds Conference 2013 14th April 2013, QEII Conference Centre Carlo Carrenho Publishing Consultant| Trade Journalist carrenho@gmail.com @carrenho What?!?!? You don’t subscribe to PublishNews Brazil yet? It is free! www.publishnewsbrazil.com