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Jacob Helbling Cody Greenwood. Brand Attributes Convenient. The redbox network extends nationwide with more than 27,800 locations. Redbox kiosks are.

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Presentation on theme: "Jacob Helbling Cody Greenwood. Brand Attributes Convenient. The redbox network extends nationwide with more than 27,800 locations. Redbox kiosks are."— Presentation transcript:

1 Jacob Helbling Cody Greenwood

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3 Brand Attributes Convenient. The redbox network extends nationwide with more than 27,800 locations. Redbox kiosks are located where consumers already shop - leading grocery stores, mass merchant retailers, drugstores, restaurants and convenience stores nationwide. Easy. Redbox's convenient rent-and-return anywhere® policy and simple touch screen rental process makes movie and game renting easy. Affordable. Top new release movies are available to rent at an affordable price (for as low as a buck for DVDs). Video games are available to rent for as low as $2 a day. Fun. Redbox features the latest release movies and games, with a selection of the most popular titles and family favorites.

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5 Points of Purchase

6 Location Finder - Redbox has more than 27,800 locations nationwide and a presence in every state. - Redbox kiosks can be found at popular national landmarks from the Empire State Building in New York City to the Willis Tower in Chicago. - To find the closest redbox, simply text 'FIND' to or download the free redbox app for iPhone® or Android™. - Up to 2 messages a week. Message & data rates may apply. Text STOP to quit, HELP for help. Only available on participating carriers.

7 Customer Use

8 DVD Rental Market

9 Kiosks Rising Share

10 Major Competitors

11 Similarities Between Redbox and Competitors  Offer a free trial  Strive for customer Convenience  Online ordering (Redbox coming soon)  Mobile application  Video games  Online streaming

12 Redbox Advantages  Young, Innovative, Fun  $1 per rental and $0.99 late fee  Big Red Kiosk  Easy to use  No need to setup an Account  No Human Interaction  Rent & Return at any location  Large Number of Kiosks  Promotions and free trials

13 Online Presence - Website - Facebook - Twitter - Mobile - Redblog - The company will have a digital distribution offering later this year in partnership with more than one parties. Even with the new digital distribution in place, option is still on the table to have a combined streaming as well as retail DVD rental kiosks.

14 Redbox Promotionals

15 Cross Promotion

16 Competitor Analysis  Redbox.  19% of Rental Market  Stores (Blockbuster)  45%  Netflix and By-Mail Rentals  36%  Local Libraries – 2.1 million rentals

17 Redbox Customers  Want Easy Entertainment  Movie enthusiasts  Tech Savvy  Looking for deals  Moderately brand loyal

18 Consumer Base Demographics:  49% Female and 51% Male Customers  Ages and  76% Caucasian  55% have kids  All income levels  44% in College [ ]

19 Brand Positioning Redbox has successfully Positioned itself by: Flooding the movie rental market with Kiosks – Taking business away from other movie rental retailers by ways of low price and ease of use Promotions – Movie Mondays – First rental is free – Facebook promotion codes – Redbox Blog membership rental codes – Birthdays

20 Brand Positioning Low cost movie rentals – $1 at a Redbox Kiosk vs. $4.99 at a rental store such as Blockbuster Convenient Location – 27,800 kiosks across the U.S. – Convenience Stores, Grocery Stores, McDonalds Caters to the Impulse – Easy to rent – Everyone likes to rent and watch movies – Big Red kiosk is hard to miss

21 Questions

22 Appendix – E/TjwsuWqot_I/AAAAAAAAX7U/GdjvYgvQtgM/s1600/redbox-infog.jpg -http://www.nytimes.com/2009/09/07/business/media/07redbox.htmlhttp://www.nytimes.com/2009/09/07/business/media/07redbox.html – E/TjwsuWqot_I/AAAAAAAAX7U/GdjvYgvQtgM/s1600/redbox-infog.jpg -http://www.washingtonpost.com/wp- dyn/content/article/2007/04/27/AR html?nav= pagehttp://www.washingtonpost.com/wp- dyn/content/article/2007/04/27/AR html?nav= page -http://www.quantcast.com/redbox.comhttp://www.quantcast.com/redbox.com -http://www.redbox.com/http://www.redbox.com/ -http://solsie.com/2011/02/redbox-is-contemplating-digital-distribution/http://solsie.com/2011/02/redbox-is-contemplating-digital-distribution/ -http://www.gizmodo.com.au/2010/08/public-libraries-beating-netflix-redbox- blockbuster-in-dvd-rentals/http://www.gizmodo.com.au/2010/08/public-libraries-beating-netflix-redbox- blockbuster-in-dvd-rentals/


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