Brand Attributes Convenient. The redbox network extends nationwide with more than 27,800 locations. Redbox kiosks are located where consumers already shop - leading grocery stores, mass merchant retailers, drugstores, restaurants and convenience stores nationwide. Easy. Redbox's convenient rent-and-return anywhere® policy and simple touch screen rental process makes movie and game renting easy. Affordable. Top new release movies are available to rent at an affordable price (for as low as a buck for DVDs). Video games are available to rent for as low as $2 a day. Fun. Redbox features the latest release movies and games, with a selection of the most popular titles and family favorites.
Location Finder - Redbox has more than 27,800 locations nationwide and a presence in every state. - Redbox kiosks can be found at popular national landmarks from the Empire State Building in New York City to the Willis Tower in Chicago. - To find the closest redbox, simply text 'FIND' to 727272 or download the free redbox app for iPhone® or Android™. - Up to 2 messages a week. Message & data rates may apply. Text STOP to quit, HELP for help. Only available on participating carriers.
Similarities Between Redbox and Competitors Offer a free trial Strive for customer Convenience Online ordering (Redbox coming soon) Mobile application Video games Online streaming
Redbox Advantages Young, Innovative, Fun $1 per rental and $0.99 late fee Big Red Kiosk Easy to use No need to setup an Account No Human Interaction Rent & Return at any location Large Number of Kiosks Promotions and free trials
Online Presence - Website http://www.redbox.com/ http://www.redbox.com/ - Facebook - Twitter - Mobile - Redblog - The company will have a digital distribution offering later this year in partnership with more than one parties. Even with the new digital distribution in place, option is still on the table to have a combined streaming as well as retail DVD rental kiosks.
Competitor Analysis Redbox. 19% of Rental Market Stores (Blockbuster) 45% Netflix and By-Mail Rentals 36% Local Libraries – 2.1 million rentals
Redbox Customers Want Easy Entertainment Movie enthusiasts Tech Savvy Looking for deals Moderately brand loyal
Consumer Base Demographics: 49% Female and 51% Male Customers Ages 18 - 34 and 35 - 49 76% Caucasian 55% have kids All income levels 44% in College [ http://www.quantcast.com/redbox.com ] http://www.quantcast.com/redbox.com
Brand Positioning Redbox has successfully Positioned itself by: Flooding the movie rental market with Kiosks – Taking business away from other movie rental retailers by ways of low price and ease of use Promotions – Movie Mondays – First rental is free – Facebook promotion codes – Redbox Blog membership rental codes – Birthdays
Brand Positioning Low cost movie rentals – $1 at a Redbox Kiosk vs. $4.99 at a rental store such as Blockbuster Convenient Location – 27,800 kiosks across the U.S. – Convenience Stores, Grocery Stores, McDonalds Caters to the Impulse – Easy to rent – Everyone likes to rent and watch movies – Big Red kiosk is hard to miss