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© 2014 IHS Global Consumer Markets Outlook
© 2014 IHS A gradual acceleration in the global economy Led by the United States, global growth is picking up. Improving household finances, strengthening private investment, and reduced fiscal drag will support the US expansion. After stalling last year, the Eurozone’s slow recovery will resume as the policy focus shifts from austerity to growth. A downturn in housing markets will restrain China’s growth. Growth paths in emerging markets will depend on structural reforms that raise productivity and allocate capital more efficiently. Financial markets are more resilient than a few years ago. Nevertheless, there is an abundance of geopolitical risks. 2 Global Consumer Markets Outlook / Q3 2014
© 2014 IHS Global real GDP growth will strengthen in Global Consumer Markets Outlook / Q Real GDP
© 2014 IHS Crude oil prices will reach a low in spring 2015 and rise in the long term 4
© 2014 IHS Winners and losers from low oil prices Winners: US consumers are the biggest winners European consumers benefit proportionally less because of high gasoline taxes Emerging-market consumers will also benefit less because of large fuel subsidies Energy-intensive industries, such as agriculture and transportation Governments in oil-importing countries with large fuel subsidies Losers: Oil producers, especially those with high costs Major oil exporters, especially those at a “fiscal break-even point” above USD100 per barrel such as Iran, Russia, Venezuela, Ecuador, and Angola Net effect: In the United States and worldwide, the net effect on consumers and producers is positive, boosting real GDP growth by roughly 0.5 percentage point in A USD60 drop in oil prices represents a transfer of USD2 trillion from oil exporters to oil importers—the latter have a higher marginal propensity to spend than the former. 5 World Outlook/ January 2015
© 2014 IHS 6 Disappointing economic growth in emerging markets Real GDP Global Consumer Markets Outlook / Q3 2014
© 2014 IHS 7 Why has growth in emerging markets slowed? Cyclical forces Withdrawal of policy stimulus Excess capacity after investment booms Weak export markets Increased risk aversion Structural forces Slower labor force growth Slower pace of globalization End of commodity price supercycle Lack of market reforms Global Consumer Markets Outlook / Q3 2014
© 2014 IHS 8 Key risks to the global economy RiskSignposts China hard landingLoan defaults by developers and local governments trigger a banking crisis and a credit squeeze. Real estate market bubbles burst. The government responds with only limited fiscal stimulus. Eurozone setback Banking problems intensify, reducing credit availability. Growth stalls and deflation sets in. High unemployment leads to social unrest. Energy price shockConflicts in the Middle East and Africa lead to disruptions in oil production and transportation. Oil prices soar initially, until markets adapt. The Russia-Ukraine conflict cuts gas supplies to Europe. US recovery stallsBusinesses and households spend more cautiously. Recoveries in housing and automotive markets relapse. Global Consumer Markets Outlook / Q3 2014
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