1. 7cs of Effective Communication
Managerial Communication
7cs of Effective Communication

2. Importance of Communication
The word communication is dervied from the Latin term ‘communism’ which means common.
Communication is life. It is the act of influencing and inducing others to act in the manner intended by the speaker or writer.
Communication means sharing of ideas

3. Goals of Communication
Are
To change behavior
To get action
To give Information
To ensure understanding
To persuade

4. 7cs of Communication are
(1)
Completeness
Text
(7)
Correctness
7cs of Communication are
(3)
Consideration
(4)
Concreteness
(2)
Conciseness
(5)
Clarity
(6)
Courtesy

5. Completeness Completeness 1. Answer all questions asked
2. Give something extra when desirable
Completeness
3. Message should include reader’s wants or needs
4. Check 5Ws and any other essentials
Who, What, Where, When & Why

6. Conciseness Conciseness 1. Eliminate wordy expresstions
2. Include only relevant facts & information
Conciseness
3. Avoid unnecessary repetition
4. Organize the message logically

7. Consideration 1 2 3 4 Focus on ‘You’ instead of ‘I’ & ‘We’
Show reader benefit or interest in reader.
Your Message should convey truth
Emphasize the positive & pleasant facts
Always avoid that has not been done so far
Apply Integrity & ethics

8. Concreteness Concreteness 1. Use Specific facts & figures
2. Avoid words like few, quick, soon etc
Concreteness
3. Use action verbs
4. The message should be specific instead of general
5. Don’t use irrelevant information

9. Clarity Clarity 1. Choose short, familiar & conversational words
2. Proper punctuation make the
Writing clear
Clarity
6. Message should
Correct, concise, complete
With consideration
3. Make the message
Readable & understandable
5. Insert examples, tables, graphs
If necessary
4. Construct effective sentences &
Paragraphs

10. Courtesy 1 2 3 Be truly tactful, thoughtful and appreciative.
Omit expressions that annoy, distrss or imitate hurt 3
Grant & apologize candidly

11. Accuracy of facts, words
Correctness
1. Use correct level
Of language
4. Choose
Non-discriminatory
expressions
2. Check the
Accuracy of facts, words
And figures
3. Maintain
Acceptable writing
Mechanics

12. Thank You !