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© 2013 Brandon Hall Group, Inc. Mobile’s Place in the Learning Ecosystem David Wentworth, Senior Analyst, Brandon Hall Group © 2013 Brandon Hall Group,

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Presentation on theme: "© 2013 Brandon Hall Group, Inc. Mobile’s Place in the Learning Ecosystem David Wentworth, Senior Analyst, Brandon Hall Group © 2013 Brandon Hall Group,"— Presentation transcript:

1 © 2013 Brandon Hall Group, Inc. Mobile’s Place in the Learning Ecosystem David Wentworth, Senior Analyst, Brandon Hall Group © 2013 Brandon Hall Group, Inc.

2 About Brandon Hall Group A preeminent research based advisory and analyst firm. Covering topic areas that provide strategic insights for executives and practitioners that are responsible for learning, talent, growth and business results within their organizations. Our focus is on ensuring continuous business performance. Established in 1992 Nearly 200,000 subscribers Over 10,000 clients globally Memberships and Research “Empowering Excellence in Organizations” Research Focus Learning and Development Talent Management Leadership Development Sales and Marketing Executive Management Supporting Technology Systems Social Media and Communications Client-Driven Offerings Research Membership Program KnowledgeBases Technology Selection Strategy and Planning Customized Benchmarking Performance Driven Organization Diagnostic Vertical Market Analysis Workshops Excellence Awards Smartchoice® Certification

3 © 2013 Brandon Hall Group, Inc. What is an Ecosystem? A complexity of living and non- living organisms, their physical environment, and all their interrelationships in a particular unit of space. Britannica A complexity of living and non- living organisms, their physical environment, and all their interrelationships in a particular unit of space. Britannica

4 © 2013 Brandon Hall Group, Inc. What is a Learning Ecosystem? Instructors Devices Content Learners Admins Learners Technology Platform Devices Designers

5 © 2013 Brandon Hall Group, Inc. Apprentice Centered Teaching Centered Learner Centered Relationship Centered One to One Relationships One to ManyMany to ManyCommunity to Many Focus on Quality of Craft Focus on What Needs Taught Focus on Learners Needs/Outcomes Focus on Relationships: People, Content, Work Before 1930s s1970s Beyond

6 © 2013 Brandon Hall Group, Inc. Apprentice Centered Teaching Centered Learner Centered Relationship Centered Before 1930s s1970s Beyond Internships, Mentoring, Coaching Classroom Performance Support & Job Aids Video, Computer/Internet Learning Blended & Experiential Social Mobile

7 © 2013 Brandon Hall Group, Inc. Characteristics of Relationship Centered Learning Proactive orientation (employees take responsibility for their development and seek out learning with little or no push from leadership). Automated processes that use technology to present employees with opportunities to connect to informal knowledge sources throughout the organization. Each and every employee is presented opportunities for development based on personal strengths, weaknesses, job role, or interest from a source other than their immediate leader. RCL

8 © 2013 Brandon Hall Group, Inc. Use of Mobile for Learning Does your organization deliver any learning via mobile learning modules or mobile performance support?

9 © 2013 Brandon Hall Group, Inc. Who’s Using Mobile? What percentage of your organization uses mobile devices to connect to learning resources?

10 © 2013 Brandon Hall Group, Inc. Use of Emergent Technologies for Learning How much of your organization's learning is delivered via the following methods?

11 © 2013 Brandon Hall Group, Inc. Mobile is Growing in Importance What do you believe should be your organization's THREE MOST IMPORTANT REQUIREMENTS for its next LMS? 1 Reporting features 40.1% 2 Ability to integrate with other enterprise software 32.7% 3 Ease of use of the system 27.9% 4 Cost 16.3% 5 Ability of the system to adapt to changing needs 15.6% 6 Stability and reliability of the system 15.6% 7 Ability of the system to personalize content 15.6% 8 Mobile learning features 14.3% 9 Features to manage compliance and certification training 14.3% 10Ability to launch various types of content 13.6%

12 © 2013 Brandon Hall Group, Inc. Mobile is Now, not Tomorrow 12 Brandon Hall Group, 2013 Definitely a priority23.2% Critical to the business15.1%

13 © 2013 Brandon Hall Group, Inc. At least 50% of employees already use their own smartphones/devices to access work- related sites or information. The MASIE Center

14 © 2013 Brandon Hall Group, Inc. Get Ready to Deploy to Tablets 14

15 © 2013 Brandon Hall Group, Inc. Question How often would you say that you personally use your mobile device to learn something new? Daily A few times a week Weekly Monthly Never

16 © 2013 Brandon Hall Group, Inc. Mobile Enables Continuous Learning

17 © 2013 Brandon Hall Group, Inc. Embedded Learning Contextual Role Location Development path Small Short videos Quick updates Informal Everyday Ad hoc Timely Down time Moment of need Social Discussions Recommendations

18 © 2013 Brandon Hall Group, Inc. Social is Mobile… 18

19 © 2013 Brandon Hall Group, Inc. Social is Mobile billion active users 618 million mobile users

20 © 2013 Brandon Hall Group, Inc. Social is Mobile million active users 120 million mobile users

21 © 2013 Brandon Hall Group, Inc. Social is Mobile 21

22 © 2013 Brandon Hall Group, Inc. Social is Mobile 22 25% of YouTube’s global watch time is on MOBILE 1 billion plus views per day

23 © 2013 Brandon Hall Group, Inc. 23 Name one thing you have learned from watching a YouTube video

24 © 2013 Brandon Hall Group, Inc. You Can Learn Anything… 24

25 © 2013 Brandon Hall Group, Inc. Mobile is Different… 25

26 © 2013 Brandon Hall Group, Inc. 26

27 © 2013 Brandon Hall Group, Inc. 27 GPS Contextual information Right time, right place Camera Barcode scanner Image capture Augmented reality Video Video playback Telepresence Accelerometer Interactivity ??? Pssst! It’s also a phone…. Use the features that make the smartphone unique

28 © 2013 Brandon Hall Group, Inc. 28

29 © 2013 Brandon Hall Group, Inc. Mobile Strengths 29 Search Contextual Local Communities Quick connections Stay connected Experts Find experts on the go Be able to reach them! Timeliness Moment of need Rapid updates

30 © 2013 Brandon Hall Group, Inc. Examples 30

31 © 2013 Brandon Hall Group, Inc. What to Expect 31

32 © 2013 Brandon Hall Group, Inc. Consumer Driven Expectations Desktop/LaptopTabletsSmartphones Optimized for screen resolutions Optimize for 7 to 10 inch screens Optimize for 3 to 4.5 inch screens Optimized for mouse and keyboard Optimized for finger swish (long) Optimized for finger swish (short) Optimized for audio with head-phones Optimized for both audio headphones and without Optimized for high- bandwidths Optimized to run off-lineOptimized for low- bandwidths Information & link richVisually rich & socially friendly Simple & social Flash, video, & moreApp & video Accessing during focused work time Accessing in a relaxed work environment Accessing on the run

33 © 2013 Brandon Hall Group, Inc. Consumer Driven Learning Experience Learner RequirementsMobile Design Considerations Easy to use - intuitiveMirror native environment UI’s lists, layers, and big buttons Learning experience fits to delivery mode Responsive web design, Application versus HTML5 "Human Interface Guidelines" Content is accessible no matter what device I’m using Bookmarking Location web accessible Content is accessible in any location or work environment Cloud storage accessible Online and offline access options Easy to find and easy to shareCataloging and searching capabilities Forward, , tweet, etc. EngagingColors, Textures, Patterns, Shadows Configurable visuals versus simplicity

34 © 2013 Brandon Hall Group, Inc. How to Start 34

35 © 2013 Brandon Hall Group, Inc. Migration Strategy Identify your audience What devices are being used? What is the interest level? Identify which courses/content may need to be retired within the next months. Identify the mobile potential of what’s left –What’s most likely to be accessed? –Is it short enough? –Is it less complex? Identify what can be deployed in new modalities Break down content into chunks Upgrading content –Think mobile (chunking, bandwidth) –Adding mobile components 35

36 © 2013 Brandon Hall Group, Inc. Best Practices Start small –Scope Pilot projects Targeted audiences –Content Smaller chunks Course highlights Authoring tools: Identify tools that meet your needs (examples) –Claro –Articulate Storyline –Lectora –HotLava Offline Learning –Identify needs –Syncing protocols –App vs. Browser 36

37 © 2013 Brandon Hall Group, Inc. ask “WHY?” 37

38 © 2013 Brandon Hall Group, Inc. Because everyone else is doing it… 38

39 © 2013 Brandon Hall Group, Inc. The Millennials are coming! 39

40 © 2013 Brandon Hall Group, Inc. Don’t get caught in the “Cool” trap 40

41 © 2013 Brandon Hall Group, Inc. Summary Ask “Why?” What’s the business case? What’s the learning challenge? Mobile isn’t right for everything Right content Right audience Right context Start small and build on success Video is a great place to start Early adoption will require some change management

42 © 2013 Brandon Hall Group, Inc. Conversation Information LinkedIn: David Wentworth Senior Analyst


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