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NYPD Blue Ocean Strategy Overcome Key Organizational Hurdles Christopher Cook Chelle Hillis Lindsey Young Phillip Flick.

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Presentation on theme: "NYPD Blue Ocean Strategy Overcome Key Organizational Hurdles Christopher Cook Chelle Hillis Lindsey Young Phillip Flick."— Presentation transcript:

1 NYPD Blue Ocean Strategy Overcome Key Organizational Hurdles Christopher Cook Chelle Hillis Lindsey Young Phillip Flick

2 Four Hurdles  Cognitive: Waking employees up to the need for a strategic shift  Limited Resources: the greater the shift, it is assumed the greater the resources needed  Motivation  Politics

3 Tipping Point Leadership in Action Level 5 leadership? Bill Bratton – Appointed police commissioner of New York City in Murder, muggings, mafia hits, armed robberies at an all time high, department morale at an all time low. After two years: Felony crime fell 39% Murders 50% Theft 30% Public confidence in NYPD jumped from 37% to 73% This was Bratton’s fifth strategic reversal!

4 The Pivotal Leader  Theory of tipping points  Changes can happen quickly when the beliefs and energies of a critical mass of people create an epidimic movement toward an idea.  People, acts, activities that exercise a disproportionate influence

5 Breaking through the Cognitive Hurdle (Psychology 101)  Messages communicated through numbers seldom stick with people  The case for change feels abstract and removed from the sphere of the line managers, who are the very people the CEO needs to win over.  Principle of Intensity “seeing is believing”  Internally driven of peoples own accord

6 Breaking through the Cognitive Hurdle (Psychology 101)  Ride the “Electric Sewer” (New York subway)  Only 3% of the city’s major crimes happened on the subway  Revenues were tumbling, nobody would ride  Bill Bratton made the top brass and middle brass (including himself) ride the subway  Showing the worst reality to superiors and underlings can shift their mindset fast

7 FedEx Rides the Electric Train  Chelle worked at FedEx  Periodically, middle management would ride along in delivery trucks  Witness the impact of face to face encounters

8 Breaking through the Cognitive Hurdle (Psychology 101)  Meet with disgruntled customers  Bill Bratton held a meeting in the late 70’s to determine why Boston’s Police District 4 was experiencing a exodus of residents.  Determined there was a gap in perceptions between residents and police.

9 Strategy  The threat of the internet on the express shipping industry

10 Riding the “Electric Sewer”  Our Team presentation: Good to Great  Confronting the brutal facts  Avoid the numbers game  Facing the truths  Tucker: The Man and His Dream  RAW MEAT!

11 Meet with Disgruntled Customers  Do I really have to explain this in detail?  Why waste money on market surveys?  Addressing problems as they arise  Chili’s experience

12 Jump The Resource Hurdle

13 Hot Spots, Cold Spots, Horse Trading  Hot Spots  Small resources = high output  Now you’re makin’ money!  Cold Spots  High resources = low output  Now you’re losin’ money!  Horse Trading  Trading for useful resources  Trading properties in Monopoly

14 Similar to:  Growth-Share Matrix

15 Jump the Motivational Hurdle  Three factors of disproportionate influence in motivating employees :  Kingpins  Fishbowl Management  Atomization

16 Zoom in on Kingpins  Kingpins are the key influencers in the organization  Natural leaders, well-respected, and persuasive  Have ability to unlock or block access to key resources -How NYPD zoomed in on kingpins

17 Place Kingpins in a Fishbowl  “Fishbowl Management”  Shines spotlight on their actions in a repeated and highly visible way  Must be based on transparency, inclusion, and fair process  NYPD’s fishbowl management process

18 Atomize to Get the Organization to Change Itself  Atomization relates to the framing of the strategic challenge  If people do not believe that the strategic challenge is attainable, the change is not likely to succeed  Atomization in NYPD

19 Knock Over the Political Hurdle

20 3 Ways to Knock Over the Political Hurdle  Secure a Consigliere on Your Top Management Teams.  Leverage Your Angels.  Silence Your Devils.

21 Secure a Consigliere  In Italian, means “adviser” or “counselor.”  Right hand to managers.  Well respected and trusted.  Knows the ins and outs of the game.

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23 Leverage your Angels  Who will align with me?  Who will gain the most?

24 Silence Your Devils  Who will fight me?  Who will lose the most?

25 Knock over the Political Hurdle  Do you have a consigliere in your top management?  Do you know who will fight with you?  Do you know who will fight against you?

26 Challenging Conventional Wisdom  Conventional Theory: Transform the Mass.  Tipping point leaders: Transform the Extremes.

27 Takeaway  Zoom in on Kingpins, use Fishbowl Management, and Atomize  Confront the issues up close, gain hot spots, avoid cold spots, and trade horses.  Knock Over the Political Hurdle  Consigliere, Angels, and Devils.  Challenge Conventional Wisdom


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