1. Thailand Road Safety Management & Strategy
Road Safety Directing Center Secretariat
Department of Disaster Prevention and Mitigation (DDPM)
Ministry of Interior

2. Helmet Wearing Campaign
Presentation Outline
Situation
Roles of RSDC
Policy and Strategy
Helmet Wearing Campaign

3. Deaths from Road Crashes 1994-2011
Average (17 yrs): 12,809

4. Roles of RSDC Bridge that connects policy makers and implementers
Supporter (technical, tools, budget)
National Contact Point on Road Safety
An organ of DDPM and MOI
Govt.
RSDC
Government
Schools
Child Center
Factory, shops
Local govt.
Stake-
holders
Province
Part
ners
Areas
Thanapong’s Model

5. Government Policy 4.5 Security of Life and Society
“(The government shall) reduce damage and loss from road traffic accidents to the minimum. Promote understanding on traveling and using transportation safely. Putting His Majesty the King’s principles on solving traffic problems into actions and making it a national agenda to strictly implement these principles in all parts of the country”
PM Yingluck Shinnawattra
delivered the Policy Statement
(August 2011)

6. Thailand Road Safety Master Plan (2009-2012)
Vision:
“On our roads all lives are safe accordingly to international standard”
Goal:
To foster sustainable safety culture and road safety system in Thailand
1. Urgent National Agenda
2. Institional Strengthening
3. Legal Mechanisms Amendment
4. National-based Facilltations
5. Local-based Implementtations
6. Research and Development,Monitoring&Evaluation
Objective:
To reduce of loss of life ratio due to road traffic accident to meet the international standard of deaths per 100,000 populations within the year 2012.
Strategy

7. The Decade of Action in Thailand
Goal : reducing fatalities from… to below 10 persons per 100,000 population within the year 2020
1. Promotion of Helmet Wearing
5. Safer Vehicles
6. Safer Road Users
2. Drink Driving
8 Issues
7. Emergency Medical Service (EMS)
3. Black Spots
8. Capacity Development of Road Safety Management
4. Safe Speed Behavior

8. Organization Chart National Policy Committee RSDC Committee
Sub-Committee No.1
Road Safety Management
RSDC Center
Sub-Committee No.2
Safe Road
RSDC
Secretariat
Sub-Committee No.3
Safe Vehicle
Sub-Committee No.4
Safe Behavior
Provincial RS Committee
BMA RS Committee
Sub-Committee No.5
Post-crash Care
Sub-Committee No.6
Data Management
District Committee
Local Gov
RS Op Center
BMA District RS OpCenter

9. 100% Safety Helmet Wearing Campaign

10. The Decade of Action in Thailand
Goal : reducing fatalities from… to below 10 persons per 100,000 population within the year 2020
1. Promotion of Helmet Wearing
5. Safer Vehicles
6. Safer Road Users
2. Don’t Drunk Driving Behavior
8 Issues
7. Emergency Medical Service (EMS)
3. Black Spots
8. Capacity Development of
Road Safety Management
4. Safe Speed Behavior

11. How worse is the situation?
3/4 of the injured is associates with MC
1/2 of the injured is associated with their “head”
36% of the injured is associated with alcohol
Only about 14 percent wear the MC Safety Helmet
Low rate of wearing helmet is found in youth

12. 10 reasons whey I don’t ware helmet
It is not far
I’m on a small road
I’m in a hurry
It’s uncomfortable/dirty
It destroys my hair dress
I don’t want to carry it along
Police won’t arrest me
I don’t have a helmet
Low risk
My passenger don’t wear either

13. on 4 Jan 2010: Cabinet Endorsement
1. Promote this as a high priority
2. Public Relations & Awareness Building
3 Enforcement
4. Supply and Distribution of safety helmet
5. Monitoring and evaluation

19. Helmet Wearing Rate 2010-2011 2010 2011 Rider + Passenger 44% 47%
Nationwide Survey
2010
2011
Rider + Passenger
44%
47%
Rider
53%
55%
Passenger
19%
25%
Size of sample
954,956
1,230,197
Source: Thai Roads Foundation

20. Thank you