1. Greentech Mega Food Park Pvt. Ltd
= 31st October 2014 =
A project under the Ministry of Food Processing Industries’ Mega Food Parks Scheme

2. Strictly Private & Confidential
Table of Contents
Mega Food Parks Scheme – Overview
Greentech Mega Food Park:
Project Overview
Promoter Background
Zone of Influence /Cluster
Raw Material Availability
Project Infrastructure
Proposed Master Plan
Indicative List of Units to be set up in the Park
Regulatory Approvals Checklist
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3. Strictly Private & Confidential
Mega Food Parks Scheme
overview
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4. The Mega Food Parks Scheme - Overview
Flagship program of Ministry of Food Processing Industries (MoFPI), approved during the 11th Five Year Plan and continues in 12th Plan
Aims at accelerating growth of food processing industry in the country
Targeted towards achievement of the Vision 2015 of MFPI which proposes to
to increase the processing of perishables from 6% to 20%, value addition from 20% to 35% and share in global food trade from 1.5% to 3% by the year 2015
The key objectives of the Scheme are outlined as follows:
Provide state of the art infrastructure for food processing with latest technology
Ensure value addition of agricultural commodities including poultry, meat, dairy, fisheries etc
Address issues of small farm size, less remunerative farmer incomes and small and medium nature of processing industries
Provide an institutional mechanism for producers, processors, and retailers to work together to build in integrated supply chain from farm to retail
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5. The Mega Food Parks Scheme – Salient Features
Envisages cluster-based hub & spoke model- farm proximate facilities (primary processing centres- PPCs and collection centres –CCs) and Central Processing Centre (CPC)
CPC to have need-based common infrastructure- may include warehouses, cold chain facilities, Quality Control Labs and R&D Facility etc It would also have basic enabling infrastructure like road, water, power, ETP & STP etc. and non-core infrastructure like canteens, admin building, crèche, workers hostel etc
Farm proximate infrastructure (PPCs and CCs) to have aggregation facilities, sorting grading, cleaning facilities and basic storage etc. This shall be connected to the fresh retail market as well as the CPC through refrigerated transportation networks.
Developed plots at the CPC to be leased out to food processing units. Such units expected to avail the benefits of common facilities on a user fee basis.
Responsibility of execution, ownership and management of the Park with the Special Purpose Vehicle
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6. The Mega Food Parks Model – Picture Representation
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7. Strictly Private & Confidential
Greentech Mega Food Park
Project overview
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8. Project Location – Ajmer, Rajasthan
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9. LOCATION CONNECTIVITY AND ADVANTAGES
Project is spread across acres
Located in Rupangarh village of Kishangarh Block, District Ajmer, Rajasthan.
Site approx. 2 Km off the SH-7 (on Main District Road) that connects Kishangarh to Makrana/Kuchaman
50 km from district headquarter Ajmer, approx. 130 Km from Jaipur, approx. 370 km from Delhi and approx. 550 km from Ahemdabad
Nearest Railway Station is at Kishangarh (25 km)
Nearest Airport - Jaipur, New Airport is coming up in Kishangarh which is just 25 KM
Location Advantages
Availability of varied raw material produce
Excellent connectivity through road and rail as well as proximity to DMIC (Delhi Mumbai Industrial Corridor) and the Dedicated Western Freight Corridor
Proximity to large and ever growing consumption markets- NCR, Jaipur, Udaipur, Jodhpur, Ajmer, Bikaner etc
Zone well developed in terms of physical infrastructure requirements
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10. Strictly Private & Confidential
Greentech Mega Food Park
Promoter background
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11. Promoter Details Greentech Mega Food Park Pvt. Ltd. (Food Park SPV)
CG Foods India Private Limited
(Lead Promoter)
ARG Developers
Genus Power Infrastructures Ltd.
Others
(Mr. Surja Ram Meel, Mr, Suresh Aggarwal, Mr. Sunil Bansal and Kamtech Associates Pvt. Ltd.)
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12. Lead Promoter Details – CG Foods India Pvt. Ltd.
Sectoral Experience
Food Processing
CG Foods is a part of CINNOVATION|CG Group, popularly known for its star product Wai Wai
CG Foods has five operational noodle manufacturing plants in four locations in India with combined capacity of 2,400 packets of noodles /minute
While Wai Wai today is sold in more than 20 countries with the largest variants, Wai Wai and its allied brands command more than 60% of the market share of North Eastern States of India and noodle brands of CG have captured more than 20% market share of entire India
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13. Other Promoter Details
Sectoral Experience
ISO 9001:2008 certified, publicly traded company
Part of the $350 million Kailash Group with business portfolio spanning Coal, Power, Paper, Apparel & Electronics
Genus deals in manufacturing and distribution of electronic energy meters, metering solutions, power distribution and management projects, inverters, UPS, batteries etc
Genus Power Infrastructures Ltd.
Sectoral Experience
Prominent realty and infrastructure developer of Rajasthan
Offers wide range of projects and services- integrated townships, group housing, shopping malls, office spaces and infrastructure & utility services
ARG Developers Pvt. Ltd.
Sectoral Experience
Consultancy company providing turnkey project consultancy, quality management system, management consultancy, technology transfer and information technology consultancy
Kamtech Associates Pvt. Ltd
Mr. Suraja Ram Meel: Real Estate, Technical Education, Handicraft Exports, Agriculturist
Mr. Suresh Aggarwal: Automobile Dealerships and Infrastructure Development
Mr. Sunil Bansal: Real Estate Development
Individuals
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14. ZONE OF INFLUENCE/CLUSTER
Greentech Mega Food Park
ZONE OF INFLUENCE/CLUSTER
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15. The Zone of Influence (ZOI)/ Primary Cluster (spread over 200-250 KM)
Districts in the ZoI include 8 districts
Ajmer
Nagaur
Jodhpur
Pali
Rajsamand,
Bhilwara
Tonk
Jaipur
This is only the primary cluster. Raw material shall be procured from other parts of the state/neighbouring states depending on feasibility and requirement
The Project Zone
The entire zone is well connected to the state capital as well as the National Capital
Connectivity
Total population of the cluster is million, which accounts to nearly one third (1/3rd) of the state’s total population
Average population density of the cluster is 268 persons per sq km, which is much more that the state’s average of 201
Population
Zone has a total geographical area of 95,005 sq km accounting for around 27% of the state’s total geographical area
Geographical Coverage
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16. Primary Processing Centres (PPC)/Spokes
Rational for Selection of PPC’s
Adequate coverage of all districts in the catchment
To ensure that optimal level of focus crops arrive at the PPCs and, in turn, the CPC
Farm proximity of these PPCs to key production areas
To ensure that PPCs (as independent entities) cater to the fresh retail trade market by being situated in areas that are close to retail hubs and designated collection centres in the state
To ensure that PPCs are located in areas that are well connected to the CPC
Location details of four PPCs/spokes proposed for the project - each in 2.50 acres: #
District Name
Proposed PPC Location
Approx. Distance from Food Park Site (Km)
Districts that Shall be Catered to 1
Tonk
Devli, Tonk
Kota, Bhilwara and Bundi, Tonk 2
Jaipur
Chomu, Jaipur
90-100
Sikar, Nagaur, Jaipur, Dausa, Alwar 3
Nagaur
Merta City, Nagaur
Pali, Jalore, Jodhpur, Nagaur and Ajmer 4
Ajmer
Jawaja, Ajmer
Rajsamand, Bhilwara, Pali, Sirohi and Ajmer
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17. Collection Centres (CC’s) – Feeding the Spokes
To serve as aggregation points in the catchment areas of each of the PPCs from where produce will be aggregated for onward dispatch
Each CC will directly source raw materials from the farmers in the catchment of km
Purpose of Setting up CCs
CCs would not have any brick and mortar structure
Physical Layout of the Facility
Designated aggregation points at village level would be identified in consultation with respective Gram Sabhas and Panchayats
Identification of CCs
Functioning of CCs
Producers or village aggregators will bring farm produce to CCs
From CCs, depending upon the type of item, it will either be taken directly to the CPC for storage, value addition and processing or to the nearest PPC for intermediate processing like sorting and grading after which it will be sent to the CPC or to the fresh retail markets
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18. Raw material availability
Greentech Mega Food Park
Raw material availability
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19. Cereal Crops- Jowar, Bajra, Maize, Wheat and Barley
Prominent Kharif Cereals Production in
Rabi Cereal Production in
Production (in MT)
JOWAR
BAJRA
MAIZE
in Cluster
412,216
2,155,332
560,849
in State
508,877
6,117,800
2,061,424
Production in Cluster as a % of Total State Production
81%
35%
27%
Production (in MT)
WHEAT
BARLEY
in Cluster
1,984,980
528,212
in State
10,424,350
934,651
Production in Cluster as a % of Total State Production
19%
57%
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20. Pulses- Moong, Moth, Urad, Chaula, Gram and Masoor
Kharif Pulses Production in
Rabi Pulses Production in
Production (in MT)
MOONG
MOTH
URAD
CHAULA
in Cluster
485,809
197,800
43,053
21,082
in State
652,228
774,698
94,156
64,336
Production in Cluster as a % of Total State Production
74%
26%
46%
33%
Production (in MT)
GRAM
MASOOR
in Cluster
487,113
9,389
in State
1,600,718
38,449
Production in Cluster as a % of Total State Production
30%
24%
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21. Oilseeds- Groundnut, Sesamum, Mustard, Taramira
Kharif Oil Seed Production in
Rabi Oilseed Production in
Production (in MT)
GROUNDNUT
SESAMUM
CASTOR SEED
in Cluster
229,054
112,541
14,804
in State
686,817
223,431
241,244
Production in Cluster as a % of Total State Production
33%
50% 6%
Production (in MT)
RAPE & MUSTARD
TARAMIRA
in Cluster
725,569
324,691
in State
3,883,283
486,366
Production in Cluster as a % of Total State Production
19%
67%
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22. Vegetables-Onions, Tomato, Peas, Cauliflower, Melons, Green Chillies
Vegetable Production in
Production (in MT)
Onion
Tomato
Peas
Cauliflower
Water Melon
Musk and Long Lemon
Green Chilli
in Cluster
235,000
30,000
20,000
11,000
12,500
10,000
6,000
in State
541,000
67,000
40,000
14,500
18,000
8,000
Major Areas of Production
Jaipur, Jodhpur and Nagaur districts
primarily grown in the Jaipur area
evenly distributed between Ajmer, Jaipur and Tonk regions
Jaipur promine producing area
Production in Cluster as a % of Total State Production
43%
45%
almost entire produced in cluster
28%
86%
56%
75%
Total Veg. production in the state in was 950,000 MT.
Out of this, 363,000 MT was produced in the Project Zone- ~38 % of the state’s total vegetable production
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23. Spices- Methi, Coriander, Cumin Seed, Garlic
Spices Production in
Production (in MT)
Coriander
Cumin Seed
Garlic
Fennel
Methi
Ajwain
Red Chilli
in Cluster
48,000
7,000
15,000
17,000
5,000
in State
219,000
114,000
186,000
27,000
94,000
13,000
Major Areas of Production
Jodhpur, Nagaur, Pali and Ajmer regions
Jaipur, Jodhpur, Nagaur and Pali regions
Bhilwara, Tonk and Jodhpur
Production in Cluster as a % of Total State Production
42% 4%
56%
18% 0%
33%
Total spice production in the state in stood at 668,000 MT out of which 94,000 MT or approximately 14 percent is grown in the cluster
Amount less but availability fairly diverse
Secondary cluster shall also be leveraged
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24. Medicinal Plants, Aromatic Plants and Flowers
Production in
Production (in MT)
Isabgol
Mehndi
in Cluster
55,000
in State
113,000
18,000
Major Areas of Production
grown primarily in Jodhpur and Nagaur regions
Pali and Jodhpur
Production in Cluster as a % of Total State Production
49%
Almost all production in state comes from cluster
146,000 MT of medicinal plants grown in the state in , 50% grown in the cluster
Marigold (1900 MT) and Rose (2300 MT) prominent flowers grown in the project zone-
Ajmer, Jaipur and Jodhpur prominent growing belts
89 percent of flower production in the state comes from the project zone
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25. Gaur Seed for Gaur Processing & Livestock & Dairy
Gaur Production in
Production (in MT)
Gaur
in Cluster
177,997
in State
1,546,469
Production in Cluster as a % of Total State Production
12%
Rajasthan contributes approximately percent of Guar production in the country
Crop has multiple uses- Guar splits and gum powder are further processed and have applicability in industries such as petroleum, textile, paper, food and pharmaceuticals etc
Livestock & Dairy Production
Product
Unit
Milk
000 tones
12,330
13,234
Eggs
Million No.
671.30
669.70
Cattle-feed industry growing fast in the state
3rd in India in terms of livestock population
Has 11.2 percent of the total livestock in the country, 10 percent of national production of milk
3rd in milk production in India
Overall million Livestock and 5 million poultry animals in the state
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26. Fruits- Mango, Aonla, Custard Apple, Kinnow, Orange
Fruits Production in
Production (in MT)
Mango
Aonla
Custard Apple
Kinnow
Orange
Pomegranate
in Cluster
10,000
5,000
3,200
in State
83,000
9,000
5,200
126,000
167,000
4,500
Major Areas of Production
Bhilwara, Jaipur and Rajsamand
Ajmer, Bhilwara and Jaipur
Rajsamand
Ganganagar belt
Production in Cluster as a % of Total State Production
12%
56%
62%
Within the project zone, Bhilwara, Jaipur and Rajsamand are the key fruit producing areas
Total fruit production in Rajasthan was 460,000 MT in Out of this, 30,000 MT was produced in the Project zone, ~7 % of the state’s total fruit production
Amount less but fruit availability is fairly diverse
Secondary cluster shall also be leveraged
Produce mix ideal for MSME units
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27. PROJECT INFRASTRUCTURE
Greentech Mega Food Park
PROJECT INFRASTRUCTURE
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28. Proposed Core Processing Facilities
Component
Capacity
Silo
17500 MT
RM Warehouse
2500 MT
F G Warehouse
5000 MT
Cold Storage
Ripening Chamber
120 MT
IQF along with prep line
2 MTPH
Deep Freeze
1000 MT
Pack House including Sorting Grading for F&V
10 MTPH
Crates, Pallets & Forklifts
Lump sum
Food Testing Lab
CA Chamber
500 MT
Reefer Van
6 Nos
Steam Generator
8 MTPH
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29. Basic Enabling Infrastructure Facilities at the Park
State of art infrastructure by renowned architects, master planners and engineers-
Road network with pavement, junctions, footpath etc
Non-stop water and power availability with captive power
Water treatment facilities
Parking space
Storm water drainage system
Fire fighting
ETP and STP
Signage, landscaping, street lighting
Telecommunication infrastructure
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30. Other Infrastructure Facilities at the Park
Administration Block
For office space & other admin facilities., Banking facilities, First Aid Centre, Canteen, Workers hostel and guest house facilities, Offices / Multipurpose Space for conferences etc, agri-related shops, communication rooms etc
Procurement & Warehouse Management Cell
Would facilitate procurement of raw material for various processors in the park and would facilitate the processors manage their procurement and raw material storage needs.
Extension Cell
To educate farmers in the catchment area on various aspects of farming and post harvest handling of produce.
Quality Control Cell
To ensure quality control requirements of various processors, both for raw material as well as end products.
Logistics and Distribution Cell
A Common logistics and distribution cell will be set up at the CPC that would take care of both inward and outward logistics requirements of the processors.
Liaison and Marketing Cell
A common marketing cell would be formed that would support various processors in marketing of their end products.
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31. Strictly Private & Confidential
Greentech Mega Food Park
Proposed Master plan
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32. Strictly Private & Confidential
Proposed Master Plan
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33. Strictly Private & Confidential
Proposed Land Use Plan #
Land Use
Area ( Sq Mt)
Area ( Acre)
Percentage 1
Plots
1,38,642
34.26
45.2 2
Core Infrastructure
32,463
8.02
10.5 3
Green/Open spaces
32,836
8.11
10.7 4
Basic Enabling Infra
95,926
23.70
31.3 5
Non Core Infrastructure
4,483
1.11
1.4 6
Standard Design Factory Sheds
2,160
0.53
0.7
Total
3,06,510
75.74
100.0
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34. Indicative list of units
Greentech Mega Food Park
Indicative list of units
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35. Indicative List of Units to be set up in the Park
Type of Food Processing Units
Wheat based Unit: Noodles & Pasta
Biscuits & Bakery Products
Dairy Processing
Integrated Maize Processing
Oil Milling
Cattle/poultry feed
Pulses Processing (Cleaning, sorting, grading, destining, polishing & packaging)
Potato Processing
Frozen vegetable
Candies, murabba & Confectionery
Ketchup & Sauces (canning / bottling line)
Spice Processing Unit
Jam, Jelly(canning/bottling line), Pickles etc)
Ready To Eat
Packaging & Ancillary Units
Total
Note: The above list of prospective units may be considered as only indicative at this stage and the exact type and size of respective units may only be ascertained during the course of project implementation and marketing efforts that shall be taken by the SPV
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36. Strictly Private & Confidential
Greentech Mega Food Park
Regulatory approvals
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37. Regulatory Approvals Checklist
Particulars
Status
In Principle Approval by MoFPI
Received
Land Acquisition & Commercial Conversion for land measuring acres
Acres land
Industrial conversion done
- Land measuring 7.02 acres
Industrial conversion pending. Expected to complete by Jan 2013
Financial closure
Achieved
Consent to Establish (CTE)
Final Approval by MoFPI
Note: Policy stipulates that 50 acres contagious land needs to be commercially converted. Same has been complied with
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38. Strictly Private & Confidential
The Next Steps
If you have any questions relating to the Project, then please contact us at the details mentioned below.
CONTACT DETAILS:
Ajay Kumar Gupta
Director
Greentech Mega food Park Pvt. Ltd Rupangarh, Ajmer
Mobile:
Dwijendra Verma
GM – Project
Greentech Mega food Park Pvt. Ltd
Mobile:
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39. Strictly Private & Confidential
Thanks
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