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Strictly Private and Confidential Greentech Mega Food Park Pvt. Ltd A project under the Ministry of Food Processing Industries’ Mega Food Parks Scheme.

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Presentation on theme: "Strictly Private and Confidential Greentech Mega Food Park Pvt. Ltd A project under the Ministry of Food Processing Industries’ Mega Food Parks Scheme."— Presentation transcript:

1 Strictly Private and Confidential Greentech Mega Food Park Pvt. Ltd A project under the Ministry of Food Processing Industries’ Mega Food Parks Scheme

2  Mega Food Parks Scheme – Overview  Greentech Mega Food Park:  Project Overview  Promoter Background  Zone of Influence /Cluster  Raw Material Availability  Project Infrastructure  Proposed Master Plan  Indicative List of Units to be set up in the Park  Regulatory Approvals Checklist Table of Contents Strictly Private & Confidential2

3 OVERVIEW Mega Food Parks Scheme Strictly Private & Confidential3

4 The Mega Food Parks Scheme - Overview Strictly Private & Confidential4 Flagship program of Ministry of Food Processing Industries (MoFPI), approved during the 11th Five Year Plan and continues in 12 th Plan Aims at accelerating growth of food processing industry in the country Targeted towards achievement of the Vision 2015 of MFPI which proposes to to increase the processing of perishables from 6% to 20%, value addition from 20% to 35% and share in global food trade from 1.5% to 3% by the year 2015 The key objectives of the Scheme are outlined as follows: Provide state of the art infrastructure for food processing with latest technology Ensure value addition of agricultural commodities including poultry, meat, dairy, fisheries etc Address issues of small farm size, less remunerative farmer incomes and small and medium nature of processing industries Provide an institutional mechanism for producers, processors, and retailers to work together to build in integrated supply chain from farm to retail

5 The Mega Food Parks Scheme – Salient Features Strictly Private & Confidential5 Envisages cluster-based hub & spoke model- farm proximate facilities (primary processing centres- PPCs and collection centres –CCs) and Central Processing Centre (CPC) CPC to have need-based common infrastructure- may include warehouses, cold chain facilities, Quality Control Labs and R&D Facility etc It would also have basic enabling infrastructure like road, water, power, ETP & STP etc. and non-core infrastructure like canteens, admin building, crèche, workers hostel etc Farm proximate infrastructure (PPCs and CCs) to have aggregation facilities, sorting grading, cleaning facilities and basic storage etc. This shall be connected to the fresh retail market as well as the CPC through refrigerated transportation networks. Developed plots at the CPC to be leased out to food processing units. Such units expected to avail the benefits of common facilities on a user fee basis. Responsibility of execution, ownership and management of the Park with the Special Purpose Vehicle

6 The Mega Food Parks Model – Picture Representation Strictly Private & Confidential6

7 PROJECT OVERVIEW Greentech Mega Food Park Strictly Private & Confidential7

8 Project Location – Ajmer, Rajasthan Strictly Private & Confidential8

9 LOCATION CONNECTIVITY AND ADVANTAGES Strictly Private & Confidential9 Location Advantages Availability of varied raw material produce Excellent connectivity through road and rail as well as proximity to DMIC (Delhi Mumbai Industrial Corridor) and the Dedicated Western Freight Corridor Proximity to large and ever growing consumption markets- NCR, Jaipur, Udaipur, Jodhpur, Ajmer, Bikaner etc Zone well developed in terms of physical infrastructure requirements Location Connectivity Project is spread across 75.74 acres Located in Rupangarh village of Kishangarh Block, District Ajmer, Rajasthan. Site approx. 2 Km off the SH-7 (on Main District Road) that connects Kishangarh to Makrana/Kuchaman  50 km from district headquarter Ajmer, approx. 130 Km from Jaipur, approx. 370 km from Delhi and approx. 550 km from Ahemdabad  Nearest Railway Station is at Kishangarh (25 km) Nearest Airport - Jaipur, New Airport is coming up in Kishangarh which is just 25 KM

10 PROMOTER BACKGROUND Greentech Mega Food Park Strictly Private & Confidential10

11 Promoter Details Strictly Private & Confidential11 Greentech Mega Food Park Pvt. Ltd. (Food Park SPV) CG Foods India Private Limited (Lead Promoter) ARG Developers Genus Power Infrastructures Ltd. Others (Mr. Surja Ram Meel, Mr, Suresh Aggarwal, Mr. Sunil Bansal and Kamtech Associates Pvt. Ltd.)

12 Lead Promoter Details – CG Foods India Pvt. Ltd. Strictly Private & Confidential12 Sectoral Experience Food Processing CG Foods is a part of CINNOVATION|CG Group, popularly known for its star product Wai Wai CG Foods has five operational noodle manufacturing plants in four locations in India with combined capacity of 2,400 packets of noodles /minute While Wai Wai today is sold in more than 20 countries with the largest variants, Wai Wai and its allied brands command more than 60% of the market share of North Eastern States of India and noodle brands of CG have captured more than 20% market share of entire India CG Foods India Pvt. Ltd.

13 Other Promoter Details Strictly Private & Confidential13 Sectoral Experience ISO 9001:2008 certified, publicly traded company Part of the $350 million Kailash Group with business portfolio spanning Coal, Power, Paper, Apparel & Electronics Genus deals in manufacturing and distribution of electronic energy meters, metering solutions, power distribution and management projects, inverters, UPS, batteries etc Genus Power Infrastructures Ltd. Sectoral Experience Prominent realty and infrastructure developer of Rajasthan Offers wide range of projects and services- integrated townships, group housing, shopping malls, office spaces and infrastructure & utility services ARG Developers Pvt. Ltd. Sectoral Experience Consultancy company providing turnkey project consultancy, quality management system, management consultancy, technology transfer and information technology consultancy Kamtech Associates Pvt. Ltd Mr. Suraja Ram Meel: Real Estate, Technical Education, Handicraft Exports, Agriculturist Mr. Suresh Aggarwal: Automobile Dealerships and Infrastructure Development Mr. Sunil Bansal: Real Estate Development Individuals

14 ZONE OF INFLUENCE/CLUSTER Greentech Mega Food Park Strictly Private & Confidential14

15 The Zone of Influence (ZOI)/ Primary Cluster (spread over 200-250 KM) Strictly Private & Confidential15 The Project Zone Districts in the ZoI include 8 districts Ajmer Nagaur Jodhpur Pali Rajsamand, Bhilwara Tonk Jaipur This is only the primary cluster. Raw material shall be procured from other parts of the state/neighbouring states depending on feasibility and requirement The entire zone is well connected to the state capital as well as the National Capital Connectivity Total population of the cluster is 23.27 million, which accounts to nearly one third (1/3 rd ) of the state’s total population Average population density of the cluster is 268 persons per sq km, which is much more that the state’s average of 201 Population Zone has a total geographical area of 95,005 sq km accounting for around 27% of the state’s total geographical area Geographical Coverage

16 Primary Processing Centres (PPC)/Spokes Strictly Private & Confidential16 Location details of four PPCs/spokes proposed for the project - each in 2.50 acres: # District Name Proposed PPC Location Approx. Distance from Food Park Site (Km) Districts that Shall be Catered to 1TonkDevli, Tonk160-170Kota, Bhilwara and Bundi, Tonk 2JaipurChomu, Jaipur90-100Sikar, Nagaur, Jaipur, Dausa, Alwar 3NagaurMerta City, Nagaur100-110Pali, Jalore, Jodhpur, Nagaur and Ajmer 4AjmerJawaja, Ajmer140-150 Rajsamand, Bhilwara, Pali, Sirohi and Ajmer Rational for Selection of PPC’s Adequate coverage of all districts in the catchment To ensure that optimal level of focus crops arrive at the PPCs and, in turn, the CPC Farm proximity of these PPCs to key production areas To ensure that PPCs (as independent entities) cater to the fresh retail trade market by being situated in areas that are close to retail hubs and designated collection centres in the state To ensure that PPCs are located in areas that are well connected to the CPC

17 Collection Centres (CC’s) – Feeding the Spokes Strictly Private & Confidential17 To serve as aggregation points in the catchment areas of each of the PPCs from where produce will be aggregated for onward dispatch Each CC will directly source raw materials from the farmers in the catchment of 10-15 km Purpose of Setting up CCs CCs would not have any brick and mortar structure Physical Layout of the Facility Designated aggregation points at village level would be identified in consultation with respective Gram Sabhas and Panchayats Identification of CCs Producers or village aggregators will bring farm produce to CCs From CCs, depending upon the type of item, it will either be taken directly to the CPC for storage, value addition and processing or to the nearest PPC for intermediate processing like sorting and grading after which it will be sent to the CPC or to the fresh retail markets Functioning of CCs

18 RAW MATERIAL AVAILABILITY Greentech Mega Food Park Strictly Private & Confidential18

19 Cereal Crops- Jowar, Bajra, Maize, Wheat and Barley Strictly Private & Confidential19 Prominent Kharif Cereals Production in 2010-11 Rabi Cereal Production in 2010-11 Production (in MT)WHEATBARLEY in Cluster 1,984,980 528,212 in State 10,424,350 934,651 Production in Cluster as a % of Total State Production 19%57% Production (in MT)JOWARBAJRAMAIZE in Cluster 412,216 2,155,332 560,849 in State 508,877 6,117,800 2,061,424 Production in Cluster as a % of Total State Production 81%35%27%

20 Pulses- Moong, Moth, Urad, Chaula, Gram and Masoor Strictly Private & Confidential20 Kharif Pulses Production in 2010-11 Rabi Pulses Production in 2010-11 Production (in MT)MOONGMOTHURADCHAULA in Cluster 485,809 197,800 43,053 21,082 in State 652,228 774,698 94,156 64,336 Production in Cluster as a % of Total State Production 74%26%46%33% Production (in MT)GRAMMASOOR in Cluster 487,113 9,389 in State 1,600,718 38,449 Production in Cluster as a % of Total State Production 30%24%

21 Oilseeds- Groundnut, Sesamum, Mustard, Taramira Strictly Private & Confidential21 Kharif Oil Seed Production in 2010-11 Rabi Oilseed Production in 2010-11 Production (in MT)GROUNDNUTSESAMUMCASTOR SEED in Cluster 229,054 112,541 14,804 in State 686,817 223,431 241,244 Production in Cluster as a % of Total State Production 33%50%6% Production (in MT) RAPE & MUSTARD TARAMIRA in Cluster 725,569 324,691 in State 3,883,283 486,366 Production in Cluster as a % of Total State Production 19%67%

22 Vegetables-Onions, Tomato, Peas, Cauliflower, Melons, Green Chillies Strictly Private & Confidential22 Vegetable Production in 2010-11 Total Veg. production in the state in 2010-11 was 950,000 MT. Out of this, 363,000 MT was produced in the Project Zone- ~38 % of the state’s total vegetable production Production (in MT)OnionTomatoPeasCauliflowerWater Melon Musk and Long Lemon Green Chilli in Cluster235,00030,00020,00011,00012,50010,0006,000 in State541,00067,000 40,00014,50018,0008,000 Major Areas of Production Jaipur, Jodhpur and Nagaur districts primarily grown in the Jaipur area evenly distributed between Ajmer, Jaipur and Tonk regions Jaipur promine producing area Production in Cluster as a % of Total State Production 43%45% almost entire produced in cluster 28%86%56%75%

23 Spices- Methi, Coriander, Cumin Seed, Garlic Strictly Private & Confidential23 Spices Production in 2010-11 Production (in MT)CorianderCumin SeedGarlicFennelMethiAjwainRed Chilli in Cluster 48,0007,00015,00017,000 5,000 in State219,000114,000186,00027,00094,00013,00015,000 Major Areas of Production Jodhpur, Nagaur, Pali and Ajmer regions Jaipur, Jodhpur, Nagaur and Pali regions Bhilwara, Tonk and Jodhpur Production in Cluster as a % of Total State Production 42%4%56%18%0%33% Total spice production in the state in 2010-11 stood at 668,000 MT out of which 94,000 MT or approximately 14 percent is grown in the cluster Amount less but availability fairly diverse Secondary cluster shall also be leveraged

24 Medicinal Plants, Aromatic Plants and Flowers Strictly Private & Confidential24 146,000 MT of medicinal plants grown in the state in 2010-11, 50% grown in the cluster Marigold (1900 MT) and Rose (2300 MT) prominent flowers grown in the project zone- Ajmer, Jaipur and Jodhpur prominent growing belts 89 percent of flower production in the state comes from the project zone Production in 2010-11 Production (in MT)IsabgolMehndi in Cluster55,000 in State113,00018,000 Major Areas of Production grown primarily in Jodhpur and Nagaur regions Pali and Jodhpur Production in Cluster as a % of Total State Production 49% Almost all production in state comes from cluster

25 Gaur Seed for Gaur Processing & Livestock & Dairy Strictly Private & Confidential25 Rajasthan contributes approximately 65-70 percent of Guar production in the country Crop has multiple uses- Guar splits and gum powder are further processed and have applicability in industries such as petroleum, textile, paper, food and pharmaceuticals etc Gaur Production in 2010-11 Production (in MT)Gaur in Cluster177,997 in State1,546,469 Production in Cluster as a % of Total State Production 12% Livestock & Dairy Production ProductUnit2009-102010-11 Milk000 tones 12,330 13,234 EggsMillion No. 671.30 669.70 Cattle-feed industry growing fast in the state 3 rd in India in terms of livestock population Has 11.2 percent of the total livestock in the country, 10 percent of national production of milk 3 rd in milk production in India Overall- 56.6 million Livestock and 5 million poultry animals in the state

26 Fruits- Mango, Aonla, Custard Apple, Kinnow, Orange Strictly Private & Confidential26 Production (in MT)MangoAonlaCustard AppleKinnowOrangePomegranate in Cluster10,0005,0003,200 in State83,0009,0005,200126,000167,0004,500 Major Areas of Production Bhilwara, Jaipur and Rajsamand Ajmer, Bhilwara and Jaipur Rajsamand Ganganagar belt Production in Cluster as a % of Total State Production 12%56%62% Fruits Production in 2010-11 Within the project zone, Bhilwara, Jaipur and Rajsamand are the key fruit producing areas Total fruit production in Rajasthan was 460,000 MT in 2010-11. Out of this, 30,000 MT was produced in the Project zone, ~7 % of the state’s total fruit production Amount less but fruit availability is fairly diverse Secondary cluster shall also be leveraged Produce mix ideal for MSME units

27 PROJECT INFRASTRUCTURE Greentech Mega Food Park Strictly Private & Confidential27

28 Proposed Core Processing Facilities Strictly Private & Confidential28 ComponentCapacity Silo17500 MT RM Warehouse2500 MT F G Warehouse5000 MT Cold Storage5000 MT Ripening Chamber120 MT IQF along with prep line2 MTPH Deep Freeze1000 MT Pack House including Sorting Grading for F&V10 MTPH Crates, Pallets & ForkliftsLump sum Food Testing LabLump sum CA Chamber500 MT Reefer Van6 Nos Steam Generator8 MTPH

29 Basic Enabling Infrastructure Facilities at the Park Strictly Private & Confidential29 State of art infrastructure by renowned architects, master planners and engineers- Road network with pavement, junctions, footpath etc Non-stop water and power availability with captive power Water treatment facilities Parking space Storm water drainage system Fire fighting ETP and STP Signage, landscaping, street lighting Telecommunication infrastructure

30 Other Infrastructure Facilities at the Park Strictly Private & Confidential30 Administration Block For office space & other admin facilities., Banking facilities, First Aid Centre, Canteen, Workers hostel and guest house facilities, Offices / Multipurpose Space for conferences etc, agri-related shops, communication rooms etc Procurement & Warehouse Management Cell Would facilitate procurement of raw material for various processors in the park and would facilitate the processors manage their procurement and raw material storage needs. Extension Cell To educate farmers in the catchment area on various aspects of farming and post harvest handling of produce. Quality Control Cell To ensure quality control requirements of various processors, both for raw material as well as end products. Logistics and Distribution Cell A Common logistics and distribution cell will be set up at the CPC that would take care of both inward and outward logistics requirements of the processors. Liaison and Marketing Cell A common marketing cell would be formed that would support various processors in marketing of their end products. 

31 PROPOSED MASTER PLAN Greentech Mega Food Park Strictly Private & Confidential31

32 Proposed Master Plan Strictly Private & Confidential32

33 Proposed Land Use Plan Strictly Private & Confidential33 #Land Use Area ( Sq Mt) Area ( Acre) Percentage 1Plots1,38,64234.2645.2 2Core Infrastructure32,4638.0210.5 3Green/Open spaces32,8368.1110.7 4Basic Enabling Infra95,92623.7031.3 5Non Core Infrastructure4,4831.111.4 6Standard Design Factory Sheds2,1600.530.7 Total3,06,51075.74100.0

34 INDICATIVE LIST OF UNITS Greentech Mega Food Park Strictly Private & Confidential34

35 Indicative List of Units to be set up in the Park Strictly Private & Confidential35 Type of Food Processing Units Wheat based Unit: Noodles & Pasta Biscuits & Bakery Products Dairy Processing Integrated Maize Processing Oil Milling Cattle/poultry feed Pulses Processing (Cleaning, sorting, grading, destining, polishing & packaging) Potato Processing Frozen vegetable Candies, murabba & Confectionery Ketchup & Sauces (canning / bottling line) Spice Processing Unit Jam, Jelly(canning/bottling line), Pickles etc) Ready To Eat Packaging & Ancillary Units Total Note: The above list of prospective units may be considered as only indicative at this stage and the exact type and size of respective units may only be ascertained during the course of project implementation and marketing efforts that shall be taken by the SPV

36 REGULATORY APPROVALS Greentech Mega Food Park Strictly Private & Confidential36

37 Regulatory Approvals Checklist Strictly Private & Confidential37 ParticularsStatus In Principle Approval by MoFPIReceived Land Acquisition & Commercial Conversion for land measuring 75.74 acres - 68.72 Acres landIndustrial conversion done - Land measuring 7.02 acres Industrial conversion pending. Expected to complete by Jan 2013 Financial closureAchieved Consent to Establish (CTE)Achieved Final Approval by MoFPIAchieved Note: Policy stipulates that 50 acres contagious land needs to be commercially converted. Same has been complied with

38 The Next Steps Strictly Private & Confidential38 CONTACT DETAILS: Ajay Kumar Gupta Director Greentech Mega food Park Pvt. Ltd Rupangarh, Ajmer Mobile: +91 9414046876 Dwijendra Verma GM – Project Greentech Mega food Park Pvt. Ltd Mobile: +91 7727838844 Email: If you have any questions relating to the Project, then please contact us at the details mentioned below.

39 Strictly Private & Confidential39

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