2. Agenda Why Private Cloud ? Optimize SQL Server for Private Cloud Consolidation Elasticity Self Service Control & Customization Next Steps, Offerings and Resources

3. Cloud Optimize Every Business Hybrid Support & the Commons First-party Applications Total Cost of Ownership Private Hybrid Support & the Commons First-party Applications Higher-level Services PublicThe Microsoft Difference

4. Evolution towards highly virtual and beyond to cloud

5. On Premises Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime You manage Infrastructure (as a Service) Storage Servers Networking O/S Middleware Virtualization Data Applications Runtime Managed by vendor You manage Platform (as a Service) Managed by vendor You manage Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data Software (as a Service) Managed by vendor Storage Servers Networking O/S Middleware Virtualization Applications Runtime Data

7. 7 ComputeStorage Caching CDN Service Bus Database VMs Reporting Access Control

9. 1 AFCOM 2011 studyAFCOM 2011 study 2 Information Week 2011 surveyInformation Week 2011 survey 3 Worldwide Executive Council 2011 survey on 100 CIOsWorldwide Executive Council 2011 survey on 100 CIOs 4 CompTIA 2011 cloud computing surveyCompTIA 2011 cloud computing survey

10. 90% respondent are doing it or planning to do it Top 3 initiatives: Database standardization, Virtualization/Private Cloud, Database Consolidation

12. Consolidate databases STEPSTOOLS OR FEATURES Discover SQL sprawl and capacity planning Microsoft® Assessment and Planning (MAP) Toolkit 5.5 Microsoft Consolidation Planning Tool for SQL Server v1.0 Consolidation options Microsoft SQL Server® 2008 R2 Upgrade Advisor SQL Server Migration Assistant (SSMA) STEPSTOOLS OR FEATURES Physical-to-Virtual Migration Microsoft System Center Virtual Machine Manager 2008 R2 Virtualize and manage instances Windows Server® 2008 R2 Hyper-V™ System Center Virtual Machine Manager 2008 R2 MAP Toolkit Upgrade advisor SSMA SQL Server CONSOLIDATE

13. Start small, learn, and continue to virtualize as customers test and learn how to manage.

18. Maximize Resources Centralized virtual machine deployment and management for Hyper-V, Virtual Server, and VMware ESX servers Intelligent placement of Virtual Machines Fast and reliable P2V and V2V conversion Comprehensive application and service-level monitoring with Operations Manager A centralized, heterogeneous management solution for the virtual datacenter Increase Agility Rapid provisioning of new and virtual machines with templates Leverage and extend existing storage infrastructure and clusters Allow for delegated management and access of VMs Leverage Skills Monitor physical and virtual machines from one console Fully scriptable using Windows PowerShell

21. Scale resources efficiently STEPSTOOLS OR FEATURES Increase virtual machine density Windows Server 2008 R2 SP1 Hyper-V with Dynamic Memory SCALE STEPSTOOLS OR FEATURES Setup clustering for fast recovery Guest Failover Clustering with -Windows Server 2008 R2 -SQL Server 2008 R2 Upgrade host with minimum downtime Windows Server 2008 R2 Hyper-V Live Migration Virtual machine load balancing System Center Virtual Machine Manager 2008 R2 SQL Server Hyper-V Shared Storage iSCSI, SAS, Fiber SQL Server Shared Storage iSCSI, SAS, Fiber Redundant Paths to Storage Guest Cluster SQL Server 8Gb12Gb SQL Server Load Balancing

23. 1 2 VM Shared Storage iSCSI, SAS, Fiber Host cluster Live Migration

24. Shared Storage iSCSI Guest Cluster 1 2 Redundant Paths to storage

27. Shared Storage iSCSI, SAS, Fibre Live Migration 1 Host cluster 1 Shared Storage iSCSI, SAS, Fibre Live Migration 1 Host cluster 1 VS.

32. Deploy resources on demand DEPLOY STEPSTOOLS OR FEATURES Virtual machine templates System Center Virtual Machine Manager 2008 R2 Build automation System Center Virtual Machine Manager Self-Service Portal 2.0 ITBUSINESS Create Roles Map to Existing Templates Create VMs Create VM Templates Request business infrastructure Approve/ Reject

37. Drive standardization and compliance DRIVE STEPSTOOLS OR FEATURES Measure usage - Assign cost for each virtual machine template - Usage reporting - Charge back reporting System Center Virtual Machine Manager Self-Service Portal 2.0 STEPSTOOLS OR FEATURES Manage private cloud System Center Virtual Machine Manager 2008 R2 System Center Operations Manager 2007 R2 Management Packs SQL Server Usage Reporting Chargeback

44. Hyper-V Fast Track Deployment Guide” and SQL Server Private Cloud Optimization guide. OFFER Self-Build Reference Architecture Appliance “HP Database Consolidation Solution architecture guidance” “Microsoft and HP database consolidation appliance” optimized to deliver Private Cloud benefits” KEY POINTS Highest level of flexibility Reuse existing hardware Longest Time to Solution - requires in- house expertise, time and investment to design test and build KEY POINTS Software and hardware built and deployed on site Some flexibility in components utilized Faster Time to Solution than Self- Build Tested Solution: HP specific guidance, tested by Microsoft and HP and supported by HP KEY POINTS Proven performance & scalability Software installed and tested at factory Unique Appliance Features: - Seamless scale 1/2 rack to multi-racks - Load Balancing based on IO - Optimization tools for Private Cloud - Unified Health Monitoring - Firmware, drivers, appliance utilities Single point of support “White Glove” delivery, configuration and support service 2011 Microsoft Corporation. All rights reserved. Call to Action Learn more at http://www.microsoft.com/SQLServerPrivateCloud

45. 1x Base Configuration Dev/TEST HP C3000 Enclosure with Flex-10 (4 to 8) BL 465c G7 Blades (2P): 256GB RAM 2x300GB HDD (2 to 4) Storage Blocks – each with: 1 P2000 Disk Array 3 D2700 Disk Racks (99) spindles Storage Block 2x Full Configuration Prod – SCC/BCC (2) ProCurve E6600 10Gbps switches (2) ProCurve E2910 1Gbps switches 4 Servers 8 cpu 1 TB RAM 28TB raw capacity 198 Spindles 25,000 IOPs 8 Servers 16 cpu 192 Cores 2 TB RAM 57 TB raw capacity 396 Spindles 50,000 IOPs Product Architecture tuned for SQL Server Workloads

46. ComponentFunctionCost HP One-Touch UpgradeUpgrade appliance firmware and driversIncluded in the HW HP Storage Management ToolAssign storage to VMs dynamicallyIncluded in the HW Windows Server Data Center 2008 R2Operating system for all VMsIncluded in the HW - Microsoft Hyper-VVirtualization platform: unlimited VMs per rackIncluded in the HW - Windows Server Active DirectoryActive Directory platform included Database Consolidation Appliance 2012 + SAManage the appliance, from OS to DB, and all VMsRequired VL SKU, per proc - System Center technologies, including: - System Center VMMCentralized virtual machine management - System Center Operations Mgr.End to end monitoring of the appliance - System Center Configurations Mgr.Remote control of VMs, remote patching, Inventory - System Center Data Protection Mgr.Backup and recovery for the appliance - System Center Self Service PortalSelf service virtual machine management - System Center Appliance Pro PackDetect DB issues inside the VM and recommend actions - System Center Appliance PackSingle health model for all appliance from HW to DB - SQL Server technologiesTo support System Center technologies Database Consolidation Appliance toolsIncluded in the DBC 2012 SW - Enhanced Appliance BPA toolkitConfiguration validation, pre and post install - Enhanced MAP toolkitInventory of all DBs in the network, and sizing appliance - Optimized templatesUsed to create SQL Server VMs in minutes SQL Server Enterprise edition + SASupport any version of SQL Server, unlimited VMsRequired VL SKU, per proc

47. Half RackFull Rack Multi-RackPod 100 VMs*200 VMs*200 VMs per rack*2000 VMs* A best of breed solution from the two world leaders in database infrastructure *Based on typical database workloads and hardware running for 1 year DBC Appliance (200 VMs) 200 Servers (in racks)

48. Microsoft as First Point of Contact for all support needs. Customers choose the service level from Microsoft and from HP to meet their business needs. MicrosoftHP Premier Mission Critical (PMC) All features of underlying Premier Support contract plus −Faster reactive support response time with on-site solution engineering support −Response time guarantees backed by financial credits −Personalized coverage through Designated Support Engineer −Guaranteed critical on demand patch production −Immediate remote 24x7 access to deep product expertise −Solution supportability review and Health checks for maximum performance Critical Advantage (CA) A service to help get the most from your investment −Mission Critical Solution Center, HW & SW reactive support (level 1,2,3) −Account Management providing a support plan, review, activity reporting, and advice −HP Remote Support Solution −FW and SW Revision Analysis −Virtual & Physical Technology Review −CA Proactive Services tailored to BMO based upon Credits HP and Microsoft coordinated support, one phone number to call

52. Next Steps

56. Resources TopicResource (Why consolidate) Benefits on SQL Server consolidation/vi rtualization SQL Server 2008 R2 Consolidation Datasheet SQL Server 2008 Consolidation Whitepaper SQL Server 2008 R2 Virtualization Datasheet SQL Server 2008 R2 LicensingSQL Server 2008 R2 Licensing and web siteweb site Support policy for SQL Server virtualization SQL Server Consolidation Guidance TopicResource (Comparison) Compare Cost Comparison Calculator Hyper-V Calculator Why Hyper-V for existing VMware customers? Hyper-V vs. VMware operational cost comparison Hyper-V vs. VMware cost comparison white paper Hyper-V vs. VMware cost comparison video Hyper-V vs. VMware ongoing cost comparison Debunk VMware cost calculator from Taneja Group Hyper-V is the best virtualization for SQL Server TopicResource (How to Plan & Deploy) Windows / Hyper-V Windows Server Virtualization Guide Hyper-V VM Processor Compatibility Partner resources SQL Server Consolidation on IBM x3850 servers NetApp SQL Server Consolidation/Virtualization Tools Consolidation Planning Tool for SQL Server MAP Toolkit Offline Virtual Machine Servicing Tool 2.1 Plan & Deploy Consolidation using SQL Server 2008 SQL Server Virtualization with Hyper-V Managing SQL Server Virtual Appliances Analysis Services Consolidation Guidance Onboarding SQL Server Private Cloud Environment

57. Resources TopicResource (What to consider) Security Hyper-V Security Guide HA Hyper-V Live Migration Architecture Resource Management Server Memory Options Affinity mask Option Resource Governor Whitepaper Managing SQL Server with Resource Governor Support Statement for Dynamic Memory in SQL Server Virtualization Manageability System Center VMM Self-Service Portal 2.0 P2V in System Center VMM Virtualization with Hyper-V How to: Extract a DAC Storage Requirements Data Compression Strategy for SQL Server 2008 SQL Server Compression Datasheet SQL Server Compression Whitepaper Unicode compression in SQL Server 2008 R2 Pre-deployment I/O Best Practices Disk Alignment Best Practices for SQL Server Performance & Scalability SQL Server in Hyper-V Best Practice High Performance SQL Server on Hyper-V Virtual Hard Disk Performance White Paper Hyper-V R2 Performance By ESG Hyper-V R2 SP1 Workload Performance By ESG Blogs: Windows Virtualization Team Blog SQLOS Team Blog Web site: SQL Server for Private Cloud

60. Side-By-Side Comparison Virtualizing 5 Servers, 2-processor Hosts, with Management Server Costs, 2 year Maintenance and No Operating System Costs *Based on a comparison of Microsoft® System Center Server Management Suite Datacenter with VMware® vSphere Enterprise Plus with VMware vCenter Server.. Assumes a five host configuration, 2 processors on each host, 2 years support costs for both products, and no operating system costs included.. The Microsoft solution can use either the free Microsoft Hyper-V Server 2008 R2 hypervisor or an existing Windows Server 2008 R2 hypervisor. Based on Microsoft estimated retail prices and published VMware prices available at https://www.vmware.com/vmwarestore as of 08/04/2009 for purchases in the United States. Actual reseller prices may vary.https://www.vmware.com/vmwarestore *http://www.microsoft.com/virtualization/en/us/cost-advantage.aspxhttp://www.microsoft.com/virtualization/en/us/cost-advantage.aspx

61. VM Labor Cost Per Annum (by Virtualization Technology, by estimated Maturity Ratio) BasicStandardized Rationalized http://download.microsoft.com/download/1/F/8/1F8BD4EF-31CC-4059-9A65-4A51B3B4BC98/Hyper-V-vs-VMware-ESX-and-vShpere-WP.pdf TAKEAWAYS

62. *VMware publication (page 11) http://www.vmware.com/pdf/vsphere4/r41/vsp_41_mscs.pdfhttp://www.vmware.com/pdf/vsphere4/r41/vsp_41_mscs.pdf ^Needs SCVMM for NPIV support Hyper-V is best for SQL Server Customer ready white paper Hyper-V is best for SQL Server Customer ready white paper

63. http://www.microsoft.com/virtualization/en/us/case-studies-featured.aspx?sortBy=name&switched=switched http://www.microsoft.com/casestudies/Case_Study_Search_Results.aspx?Type=1&Keywords=hyper-v%20vmware%20sql%20server&LangID=46 http://download.microsoft.com/download/C/F/B/CFB498D0-37B0-4805-9B41-EE2FCA3F1196/SQL%20Sustainability%20Technical%20White%20Paper.doc Hyper-V is Enterprise Ready (3 rd party study – ESG) (Workload study – ESG) Hyper-V is Enterprise Ready (3 rd party study – ESG) (Workload study – ESG)