Deceptive Ads Deliberately designed to mislead you Factually wrong statements Illegal Trimspa Trimspa Puffery/Subjective Claims Innocent exaggeration Descriptions try to increase a products appeal Legal Skittles Skittles Papa Johns Papa Johns
BENEFITS Consumers are made aware of new products. Businesses are able to get their product out to mass audiences. COSTS Advertising is another expense for businesses. The cost is built into the price you pay for goods/services.