1. Analítica de Información, la base para una buena toma de dececisiones Juan Carlos Rendón Tecnical Sales Manager Business Analytics, Industry and Collaboration

2. Relevant information Actionable insights Smarter decisions Better outcomes

3. Finance’s Enterprise-focused activities are increasing over time Importance of Finance’s Enterprise Focused Activities Over Time Source: IBM Institute for Business Value, The Global CFO Study 2010

4. 4 Those that invest in Finance Efficiency and Business Insight outperform - we call them Value Integrators Source: 2010 IBM Global CFO study

5. 5 Follow the Value Integrators Source: 2010 IBM Global CFO study Automate production of metrics Drive common planning and corporate and management reporting Advance analytics Drive data and process standards Manage Risk Automate production of metrics Drive data and process standards Manage Risk Automate production of metrics Drive data and process standards Advance analytics Manage Risk Automate production of metrics Drive data and process standards Drive common planning and corporate and management reporting Advance analytics Manage Risk Automate production of metrics Drive data and process standards

6. The more you infuse analytics into all areas of your business, the more your business can outperform its competitors.

7. Addressing critical processes in finance Governance, Risk, and Compliance Planning, Analysis and Forecasting Close, Consolidation, and Reporting Performance Reporting and Scorecarding Profitability Modeling and Optimization

8. IBM Business Analytics – Committed to Finance

10. Business Analytics Maturity Model Reactive, to Prescriptive, to Predictive Competitive Advantage Business Analytics What just happened and why? How many, how often, who, & where? Exact root cause and ID of the problem? What actions are needed? Why is this happening? What if theses trends continue? Views of What will happen next? Dash/KPI Ad Hoc Reports Drilldown Query Alerts Statistical Analysis Predictive Modelling Optimization Forecasting Predict / Prescribe Best that can happen? Analytics Access & Reporting

11. Enterprise Planning Financial Management & Control Strategy & Performance Reporting Financial Analytics Common User Experience Data Infrastructure Unified FPM System Business Modeling Dimension Management Data Orchestration Cube Building Business Rules Web Rich Client Web Thin ClientExcel / OfficeBusiness Intelligence Relational Repository - RDBMS Deployment Management Transactional Data Audit functions Model & Object persistence Application Content OLAP Repository – TM1 Multi-dimensional Complex business logic High data scalability In-memory architecture, real-time calculation and reporting Unicode Solutions Delivery Process Management Delegation & Workflow Deployment Controls Contribution & Signoff Event Management Universal Capability Reporting, Analysis & Dashboards Portal & Content Mgmt Security Data & Metadata Access FPM Open API Services Extensible Program Interface Cognos Performance Management Services Product Direction is subject to change. All forward-looking statements are subject to the IBM Cognos Safe Harbor Statement.

12. Delivering on Roadmap - Enabling Full Financial Transformation Budgeting & Target Setting Bottom-up, high participation, workflow) Group and Country Financial Planning (Top-down, driver-based, collaborative) Forecast & Estimate (Iterative, scenarios, sandboxing) Close, Consolidation & Reporting “The Last Mile” External Reporting Process TM1 OLAP 64-bit in-Memory High Performance Analytic & Planning Server Controller consolidated Data trickle-published

13. Account Analysis Close Analytics Financial Consolidation Corporate Reporting Regulatory Filing (e.g. XBRL) Financial Analytics Spend Analytics Profitability Analytics Product, Market, Channel Analysis Scenario (what-if) modelling Personal sandboxes Strategic Finance Revenue Planning and Forecasting Expense Planning & Control Workforce Planning Capital and Initiative Planning Business Drivers Close, Consolidate, Report, File Analyze & Optimize Plan, Forecast, and Control Performance Reporting and Scorecarding IBM’s Integrated Solution IBM Cognos Financial Performance & Strategy Management

14. EXECUTIVE MANAGE- MENT MARKETING PRODUCTION AND DISTRIBUTION PURCHASING TECHNOLOGY IT/R&D CUSTOMER SERVICE MARKETING SALES FINANCE EXECUTIVE MANAGE- MENT MARKETING PRODUCTION AND DISTRIBUTION PURCHASING HUMAN RESOURCES HUMAN RESOURCES TECHNOLOGY IT/R&D CUSTOMER SERVICE SALES FINANCE Enterprise Planning: A Distinctive IBM Advantage IBM Strength Plan based on business drivers Easily implement Rolling Forecasts Connect financial and operational planning Connect plans to strategic goals Address both high participation and deeply analytic planning Real-time scenario modelling/ sandboxing Leverage best practices - over 75 performance blueprints to accelerate success Business Drivers Close, Consolidate, Report, File Analyze & Optimize Plan, Forecast, and Control Financial Performance and Strategy Management FINANCE

15. Planning, Analysis, & Profitability Modeling Powerful User Experiences Enables a NEW class of user who are NOT spreadsheet centric Reduces “shadow “ planning and analysis systems Supports personal, workgroup and enterprise collaboration Extends centralized and distributed enterprise planning and analysis solutions Excel Based Collaboration Managed Collaboration SalesMarketingOperationsHuman Resources Finance Drives alignment, dynamic decision-making

16. Explore/analyze data and build a plan Perform Analysis on Personal Data Prototype situations, plans Work with existing or pull in new data Perform what-if scenarios, associative analysis, write-back Customise View and Explore Points Build A Plan Create New Version Shortcuts, Multiple Views, charts Create or add to dashboards Add Instructions Improved planning involvement across the enterprise User Experience Demo - Profitability

17. Share or Expand on the Plan Teaming Promote finds in a tailored dashboard Easily publish findings, reports to TM1 (BI) Share new planning application on Web for teams to take action Expand the plan Move plan to Performance Modeler for enhancement, contribution No dead-end street for individual analysis and plans Sales Marketing Customer Service Finance IT Operations Product Development Human Resources Demo – CI Expand on Plan

18. Account Analysis Close Analytics Financial Consolidation Corporate Reporting Regulatory Filing (e.g. XBRL) Close, Consolidate, and Report Business Drivers Close, Consolidate, Report, File Analyze & Optimize Plan, Forecast, and Control Performance Reporting and Scorecarding CLOSE CONSOLIDATE REPORT IBM Advantage From fragmented, first generation consolidation products to functional rich, purpose-built systems Cementing key financial process and internal controls for reporting with confidence

19. Close, Consolidate, Report: Key Requirements IMPACT: Cost efficient and effective compliance and faster cycles of close process execution. Confidence in consolidating financial results accurately and sharing with internal and external stakeholders Single controlled environment Application configuration Audit tracking Internal controls Finance owned – ease of use IT infrastructure compliance Out-of-the-box functionality Consolidation workflow Security & access control

20. Close, Consolidate, Report: Collect & Certify IMPACT: Quality data input, accountability and controls ensuring effective collection of all financial data for the close process Multiple data entry options – users and systems Import from source systems with data lineage Workflow to manage data collection Data reconciliation and approval Internal controls & audit checklist Process quality process & control in data preparation

21. Close, Consolidate, Report: Consolidate IMPACT: Controlled procedures and rules in a auditable application deliver consolidated financial results for all global and local demands Multiple entity rollups & structures, multiple versions Extended business segments Apply automated and manual adjustments Sophisticated currency accounting Intercompany eliminations Complex ownership adjustments, joint ventures Automate and schedule Centralized system for fast consolidation of results

22. Close, Consolidate, Report: Prepare IMPACT: Deliver financial results from a single, controlled data source Automated and manual adjustments Text commentary and other supporting documents In-process reporting to certify financial results Deliver multiple GAAP accounts e.g. IFRS, local GAAP, in a visible, easy-to-use environment Track and audit different report adjustments Execute accounting and financial policy adjustments for external stakeholders

23. Close, Consolidate, Report: Report & Analyze IMPACT: Certified financial results supporting office of finance reporting mandates and providing insight to all business holders Real-time in-process close accounting reports Complex accounting reports for inter-company, investments, journal entries, etc. Direct access via Excel Leverage financial information for financial & management reports, ad-hoc analysis – inbuilt TM1 OLAP (FAP) Cube World-class reporting (internal, external and electronic), dashboard, scorecard capabilities Finance led reporting and analysis for decision making

24. Output requirements Edgar-ready Enterprise resource planning (ERP) Accounting close ERP External reporting Financial consolidations Risk of errors, late filing, insider leaks, noncompliance Manual processes dominate financial close Output requirements Edgar-ready

25. 25 Internal Report Process Automation Increase time for analysis through reduced data collection cycle times Harness team insights through a multi- author environment Guarantee consistency of data through integration with a single source of the truth Deliver the latest information through real-time data updates Business Insight: Use web templates to automate data collection from anywhere in the world Create/update content once and automatically update that content across multiple reports Workflow and task management tools provide greater visibility into every step of the process Efficiency: Consolidations ERP OLAP Data Warehouse Collect Reviewers Document Managers Contributors Driven from a central, secure database Leverages the tools already in use: Microsoft Word and Excel Direct access to source data Changes dynamically updated in reports Powerful, collaborative environment Workflow and task management Embedded controls, security & validation Multiple output formats Collaborate/Edit/ApproveReport Security Business Rules Compliance Checklists CDM Report Consumers Report 25

28. Document Administration Team Integrated Document Design & Production Process OLAP Relational ERP Consolidations Data Sources Amendments Electronic (XML) Batch Update Content Control Tagging End User Edits Clarity FSR Proof 1,2,3… FINAL Design Layout SEC

29. Sharing Information Across the Organization Business Drivers Close, Consolidate, and Report Analyze & Optimize Plan, Forecast, and Control Performance Reporting and Scorecarding FeatureBenefit User prior report as a template for the next period No need to re-apply formatting Automatically load new dataNo need to re-key data FeatureBenefit Integration to source dataNo re-keying of data Variables in textConsistency across the report Validation RulesNumbers always tie-out One version of the truth Start reviewing the final report sooner FeatureBenefit Security to view or edit each object Users only see the data they are supposed to see Workflow controls access throughout the process Users only see data when they are allowed to see it Access to information is controlled FeatureBenefit Compliance ChecklistsTo ensure that the right steps are being followed Audit TrailTo track who did what, and when they did it Increased confidence in the final report Risk of ErrorsRisk of Insider Leaks Risk of Late FilingRisk of Non-Compliance

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