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The New Frontier…. “There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier.” Charles Kettering.

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Presentation on theme: "The New Frontier…. “There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier.” Charles Kettering."— Presentation transcript:

1 The New Frontier…

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3 “There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier.” Charles Kettering

4 What is the New Frontier… …what has changed in the new real estate market… Lap Top computers are fading…smart phones and tablets are here…apps are a cost of entry. 90% of searches start online its not good enough to just have a website, you must be found. Social media has passed Google, get in the conversation. Emails are not the only way to communicate…text messaging (5 / day). Regular mail is back, mailboxes are empty. Consumers can do a lot of marketing themselves…we must show added value…skills, programs and tools they do not have. But as in any evolution, some things are principles that don’t change….

5 What are the timeless principles required in todays market as they were in yesterday’s ??? Nothing is done until two people talk, build trust and work one on one with each other. Character means everything –Attitude, honesty, work ethic, and drive The Customer is King You have to provide better service to be selected and earn more than your competition Listings define how big and at what rate you grow –Quantity and Quality

6 Major 2010 New Initiatives Launched Launched iPhone App Launching FREE Agent Websites Launching FREE Property Tracker Added Peak Apple Compatibility Additional MLS Full Integrations Technology Systems Enhancements (Backup) New Auction National Websites Added Additional Technology Field Support – Tonya Fellet Added Technology Developer – Matt Scott (Confidentials, Real Time) Added Technology Webinars Major SEO Victories – “Ranch for Sale”, “Lake Home for Sale” Adding New SEO Techniques

7 Major 2010 New Initiatives Launched Official Launch of Social Media Platform Further Rollout of Niche Marketing Expanded Specialty Catalog Categories Enhanced Auto Postcard Program –Listing Postcards –Specialty Brochures Advertised In New Websites and Magazines ‒ DuPontRegistry.com, LandandFarm.com, Stable.com, PreservationDirectory.com, InternationalPropertiesRegistry.com, UniqueGlobalEstates.com, SurvivalRealty.com, Postlets.com +++ –Small Farmers Journal, Open Fences, Land Report, Safari Club +++ EMS Executed Over 150 Projects ( 2 times 2009) Hired Ranch Specialist – Michael Landreth

8 Major 2010 New Initiatives Launched On-boarding Team and Processes Added National PR on CNBC’s Main Street Business Added New Strategic Partner – UC Equipment Finance Enhanced Timber Company Partnership – Potlatch Launched Panama, Costa Rica #2 Established a Master Franchise in Mexico Offices Successfully Added New Offices with the UC Referral Program Land Report Ranks United Country #1 Land Auction Company

9 2010 - Your Results Sales Volume= $ 2 + Billion + 7 % Units Sold= 13,000 ++ 7 % Est. Sides= 20,000 ++ 8 % Total 2010 Listings= 65,000+ + 4 % Current Office Count= 600 New Offices= 57 Website Visitors (Avg/Month) = 2 MM ‒ UC.com Unique Visitors (Yr) = + 9% Current Buyer Database= 380,000+12 %

10 2010 - Your Results Average Units Sold per UC Office = + 15% January 2010 – February 2011 Rolling 12 Month Avg Average Unites Sold per Office

11 The Nielsen Company, February 22, 2010

12 2011 Home Office Focus Agent Recruiting Programs Increase Listings Enhancing Confidentials E-marketing for Confidentials Expanding Niche Marketing Tools Enhancing Technology Training on Current Programs Growing Office Coverage Increasing Brand Awareness

13 Conquering the New Frontier Focus on Listings – Quantity and Quality Engage the UC Program List What is Selling Increase Your Commission Rate Differentiate

14 “There exist limitless opportunities in every industry. Where there is an open mind, there will always be a frontier.” Charles Kettering

15 The New Frontier…


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