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A look at the competition MKT 301 Client: Indian Ridge Golf Course 1 Beach | Colant | McCall | O’ Rourke | Spitler.

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Presentation on theme: "A look at the competition MKT 301 Client: Indian Ridge Golf Course 1 Beach | Colant | McCall | O’ Rourke | Spitler."— Presentation transcript:

1 a look at the competition MKT 301 Client: Indian Ridge Golf Course 1 Beach | Colant | McCall | O’ Rourke | Spitler

2 The Competitive Landscape MKT 301- Indian Ridge Golf Course 2

3 Side-By-Side Comparisons Breaking Down the Competitive Categories 1Pricing 2 Facilities & Amenities 3Events 4 Leagues & Lessons 3

4 Tee Time Pricing How does each course’s pricing compare? 1 4

5 $$$ Price Range: Indian Ridge (Oxford, OH) Pleasant Hill (Middletown, OH) Liberty Country Club (Liberty, IN) Pebble Creek (Colerain Township, OH) Miami Whitewater Golf Course (Harrison, OH) Pricing Comparison Price Range# of Golf Courses $ ($ )1 $$ ($ )3 $$$ ($ )5 $$$$ ($ )9 $$$$$ ($44.01+)1 *Public // 18 holes // Weekend // Cart inc. VV SR 5

6 Pricing Comparison Considerations: Walking vs. Golf Carts 9-hole vs. 18 hole Weekday vs. Weekend Weekday vs. Fri. vs. Sat/Sun. Twilight Pricing Senior Discounts 6

7 2 Facilities & Amenities What do the courses have to offer? 7

8 Pro Shop Driving Range Restaurant/ Grille Outdoor Event Space Indoor Event Space (Banquet Hall) Pool Tennis Courts Putting/Chipping Area Full Bar Sports Complex Facilities & Amenitities 8 Walden Ponds| Fairfield Township, OH *Bold includes Indian Ridge Golf Course

9 Facilities & Amenities 9 Blue Ash Golf Course | Cincinnati, OH Hueston Woods | Oxford, OH Weatherwax| Middletown, OH Pebble Creek| Colerain Township, OH

10 3 Special Events Are there planned parties, themed nights, etc.? 10

11 Parent/Child Day Ladies’ Spring Fling University Night Fundraiser Nights Friends and Family Golf Night Tournaments Class Reunions Parties Corporate Events Events 11 The Elks Golf Club| Hamilton, OH Walden Ponds| Fairfield Township, OH

12 4 Leagues & Lessons Are leagues or lessons available? 12

13 Benefits: Dependable & Consistent Revenue Local Exposure WOM Advertising Friends and Family Promotions Add-On Private Lessons Leagues Available 13

14 Lessons Available 14 Shaker Run’s Golf Academy Titleist Custom Club Fitting Custom Golf Balls Scotty Cameron Putters Club Repair Indoor and Outdoor Teaching Facilities Indian Ridge’s Golf Camp Golf etiquette Grip, stance, alignment Putting Short game, chip & pitch Basic full swing Course management Program review Individual Lessons Group Lessons Junior Lessons

15 For a Full Comparison among Indian Ridge and their closest competitors, please review the spreadsheet provided to you. Comprehensive Comparison… 15

16 ? Questions? 16

17 Thank You MKT 301: Presentation by Anthony Colant & Christine Spitler Additional Team Members: Kate Beach, Megan McCall, & Molly O’ Rourke 17


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