1. Summaries of: 6 elevator pitches for the 21st century & The speech that made Obama President

2. 6 elevator pitches for the 21st century “To sell is human” by Daniel H. Pink  a) authenticity b) passion c) purpose

3. Time to sell convince persuade & cajole people

4. 6 ways of pitching  Pixar Pitch  Subject-line  Rhyme  Questions  Twitter  One-word

5. PIXAR PITCH “Once upon a time___. Every day,___. One day___. Because of that,___. Until finally___.”

6. SUBJECT-LINE C u r i o s i t y

7. RHYME Example: Trick or treat, Give us something good to eat!

8. QUESTIONS Questions: active =/= Statements: passive

9. TWITTER No more than 140 letters

10. ONE-WORD Personal brand

11. The speech that made Obama President 1st idea: STORY 2nd idea: DETAILS, REPETITIONS 3rd idea: SINCERITY