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Cracking QR Codes What are they, and how can they help your library? Carson Block librarylandtech@gmail.com
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What's the big deal? QR Codes are now everywhere! Don't you want a piece of the action?
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What's a QR Code? QR stands for “Quick Response” A symbol that can be read by a mobile device to quickly connect a person to an Internet resource
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Meet Carson IT Director, Poudre River Public Library District, Colo. 16 years serving library technology Staff member, leader, consultant, project manager, geek!
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What will we learn today? How to identify a QR Code See current uses of QR Codes Discover some library-specific applications for QR Codes How to generate and publish QR codes BONUS – mini lesson in project management!
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How to identify a QR (Quick Response) Code
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What Does a QR Code look like? Trick Question! (Remember our opening slide?) Cracking QR Codes What are they, And how can they help your library?
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Other forms too… MS Tag
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How did we get here? Started with barcodes 1950's: US patent # 2,612,994 1960's: first commercial use (railcar ID) 1970's: grocery stores Libraries!
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QR codes are a new twist on an old idea! Remember the :Cue Cat?
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Why are QR Codes quickly becoming prominent? The smartphone and feature-phone revolution! Camera+app+Internet connection = bridge from the physical to virtual world
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Why are QR Codes quickly becoming prominent? Low barrier to information access – quick and easy!* *If you have a smartphone!
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How does it work?
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How are QR Codes being used now?* *(Everyone is experimenting, so feel free to borrow!)
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Current Uses of QR Codes Marketing Opportunities
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Current Uses of QR Codes Marketing Opportunities
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Current Uses of QR Codes Cooking and saving money
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Current Uses of QR Codes Convenience!
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Current Uses of QR Codes Direct link to other forms of communication
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Current Uses of QR Codes Direct link to other applications (“Apps”)
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Current Uses of QR Codes Contact Information
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Current Uses of QR Codes Games
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Current Uses of QR Codes Instant Feedback
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Current Uses of QR Codes Dynamic Communication
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Current Uses of QR Codes Enticement and Recruitment
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Current Uses of QR Codes Choices for deeper information
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Current Uses of QR Codes Links to Social Networking
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Current Uses of QR Codes Greater good and fund-raising
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Current Uses of QR Codes Augmented Reality (in libraries)- experimental http://oedb.org/blogs/ilibrarian/2011/augmented-reality-app-for-shelf-reading/
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Current Uses of QR Codes Mystery ??????
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How are libraries using QR Codes?
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How are Libraries Using QR Codes? Poudre River Public Library District, Colo. Using a bookmark as a gateway to the library's mobile app
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How are Libraries Using QR Codes? Poudre River Public Library District, Colo. Vicky's Inspiration – cross stitch!
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How are Libraries Using QR Codes? Poudre River Public Library District, Colo. Vicky's Inspiration – cross stitch!
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How are Libraries Using QR Codes? Geneva Public Library District (Ill.) Business Cards Outreach to business community! Use as part of SRP this year?
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How are Libraries Using QR Codes? Colorado State Library BTOP Grant training materials
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How are Libraries Using QR Codes? Integrated into the library catalog Sonoma State University Library
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How are Libraries Using QR Codes? Abilene Christian University Library (Texas) Dynamic searches of the catalog Links to contest and winning entries Future: link to calender, instructional videos, and more
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How are Libraries Using QR Codes? Auburn University Libraries A publication called “The TP Times” Posted in the restrooms The March/April 2011 edition has links to online giving, suggestion box, and textbook reserves They have plans to use QR in a more serious manner!
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How are Libraries Using QR Codes? University of California – Irvine Connect printed material and online content. Math, Art, Chemistry and English sections are broken down into subclasses, a QR Code is placed in each section and it corresponds to an ebook collection that covers that subclass. Tracking Use
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How are libraries using QR Codes? University of Florida Library: posters about specific library services Carthage College Library (Wis.): an “Amazing Race” – type scavenger hunt; QR Codes uncover clues to complete an activity on Facebook Libguides from Boise State U and others
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How are Libraries Using QR Codes? Fairfield University (Conn.): Display case honoring seven who progressed technology in the library Eccles Health Sciences Library, University of Utah: link patrons to rich information about paintings (portraits) of past medical faculty who have been leaders in their fields. College of Lake County: video tutorial (Ill.): http://www.youtube.com/watch?v=O6Jk1bfobXA&feature=chann el_video_title http://www.youtube.com/watch?v=O6Jk1bfobXA&feature=chann el_video_title
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How do I make and publish QR codes?
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There’s always cross stitch… How do I Make QR Codes?
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How Do I Make QR Codes? How about freehand?
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How Do I Make QR Codes? Website: 2d code – list of different QR Code generators http://2d-code.co.uk/qr-code-generators
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BONUS Mini Lesson in Project Management!
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Before starting... Vision (can be Impact too): what experience do you want patrons to have? Objective(s): how can your deliver that experience? Tasks: what needs to be done? Help: who should be involved? How will you measure results?
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At Poudre Libraries.... Vision/Impact: Get Mobile App in the hands of patrons Objective(s): No barriers for patrons; low-to-no staff support needed Tasks: mobile page, book mark, distribution, promotion Help: IT staff, Mar/Comm staff, Managers, Desk Staff Measure: visits to /m site; # of app downloads; use of mobile site
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Tips and Tricks Ensure that your web resource is mobile - friendly! Shorter URL = smaller physical code! Make sure the QR Code opens the correct web resource!
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Tips and Tricks Test reading the QR Code with a variety of devices. Be cautious of mounting location and mounting materials.
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Food for Thought
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At Denver International Airport
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What ideas do you have?
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Thank You! Carson Block, IT Director, Poudre River Public Library District, Colo. librarylandtech@gmail.com
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