We think you have liked this presentation. If you wish to download it, please recommend it to your friends in any social system. Share buttons are a little bit lower. Thank you!
Presentation is loading. Please wait.
Published byHaley Moris
Modified about 1 year ago
Karthik Rao May 2, 2013 IDENTIFYING OPPORTUNITIES IN DEVELOPING MARKETS
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 2 WHERE IS THE GROWTH COMING FROM? DEVELOPING MARKETS WILL BE 80% OF WORLD GDP OF WORLD POPULATION THAT WILL BE MIDDLE CLASS BY 2020
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 3 A STORY OF TAILWINDS AND HEADWINDS TAILWINDS Urbanization Income growth Premiumization Modern Trade Growth HEADWINDS Rising costs Slowing growth Consumer "Diversity” Retail fragmentation
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 4 Manufacturer Sales Projection 5 Categories Aggregated– All BRIC Markets LOCAL COMPETITION – FORMIDABLE… GROWING +102% +57% POINTS OF DIFFERENTIATION They innovate Strong in mid/lower price tiers Stronger in Rural areas / Traditional Trade Relentlessly work distribution
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 5 Blue Moon Share Trend Value Share by Fiscal Year LOCAL GIANTS LAUNCH: CHINA EXAMPLE BLUE MOON PRODUCTS Blue Moon in China, 1 st major brand to enter the liquid laundry segment, gaining share FIRST MAJOR LIQUID LAUNCH IN CHINA
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 6 FORMIDABLE CHALLENGER TO MARKET LEADER - INDIA 2. Optimal Distribution Expansion1. Innovation WHAT THEY DID WELL NESTLE INDO NISSIN GSK HUL ITC WEIGHTED DISTRIBUTION
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 7 FORMIDABLE CHALLENGER TO MARKET LEADER - INDIA HOW DID THEY WIN Differentiated Yippee successfully from Maggi noodles Captured nearly 10% of market in 2 years ITC YIPPEE % MARKET SHARE LAUNCH ResultsMarket Share
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 8 PREMIUMIZATION CHINAINDIA THAILANDINDONESIA VALUE CAGR OF ‘PREMIUM’ SEGMENT: 2010-2012
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 9 9 INNOVATION……FINDINGS FROM CHINA… BUILD A SEPARATE INNOVATION TEAM MAKE TIME FOR IDEATION LAUNCH WITH EXCELLENCE HAVE A RIGID AND CONSISTENT PROCESS
Copyright ©2012 The Nielsen Company. Confidential and proprietary. 10 SUMMARY Headwinds, tailwinds…..who cares….long ways to go with tons of opportunity…….local competition: study them, partner with them…..buy them! Turn consumer diversity & retail fragmentation into your friends……there is no other way Premiumization is real – think of it as a consumer trend that needs marketing, not the other way around Innovation & process…..it’s what differentiates MNCs against local competition
Indo Nissin Food Ltd. Agenda Industry Background Company Profile MDS Analysis Conjoint Analysis Managerial Implications.
Robert Wollan Global Managing Partner Accenture The Seismic Shift in Global Consumerism.
Market in China Bologna, 2013 China Bottled Mineral Water Market MARKETING REPORT January, 2014.
State of Global Retailing A Closer Look at Russia Artem Bektemirov, CEO Pharmacy Chain 36.6 NRF Annual Meeting 16 January 2005.
Copyright © IRI, Confidential and proprietary. “So you want to be a Rocket Scientist?” How to understand success in multinational launches Re-inventing.
RECENT WORLDWIDE ACCLAIM “Prudent fiscal policies ” World Bank 2014 “ Remains an excellent opportunity for investment” McKinsey “ An economy driven by.
F Category : Consumer Goods Indian Kids Wear Market Forecast To 2018 Browse Complete Report -
Tapered, Challenged, and Changed. (Does anyone remember Curtis Enis?) US Bank Outlook Forum December 9, 2014 Hart Hodges Western Washington University.
Business Plan. Market Summary World textile and clothing trade (2008) = 612bn$ – + 40% since 2006 – 2008, +4.4%. 1 st :H&M 49bn$ 2 nd : Inditex 48bn$
LEVERAGING ASSORTMENT, PRICE AND PROMOTION TO DRIVE CATEGORY PERFORMANCE SHELF SMARTS.
RETAIL RUSSIA Conference > TOPICS: Why Russia? Market Entry Strategy Practical Advice - Russia Copyright © 2003 MarketOption, Inc. Presented by:With assistance.
AS CONSUMERS EVOLVE, RETAIL ANALYTICS ADVANCE. Copyright ©2013 The Nielsen Company. Confidential and proprietary. 2 TODAY’S PANEL Jon Quinn Vice President,
MAJOR MARKET PRESSURES 1.Slower Market Growth 2.Growing Domestic and Foreign Competition 3.Growing Product Proliferation 4.Decreasing Perceived Product.
AGT’s Service Provider Video-as-a-Service Program Building Managed & Cloud Video Service Providers.
Saudi Arabia Business Optimism Index – Q Presented by Dun & Bradstreet National Commercial Bank.
Adrian Terron, Executive Director, Nielsen India, Nielsen Retail & Shopper Team May 2013 TURNING INDIA INSIDE OUT.
This information is confidential and was prepared by Knowledge Management Associates solely for the use of our client; it is not to be relied on by any.
Indian Paints Market Challenges of Global Brands in Indian Paint Market.
Global Forces & CountryManager. Global Forces The Great Rebalancing –Emerging market growth > Developed market growth –Urban migration, growing labor.
CREATING WIN-WIN TRADE PROMOTIONS #Consumer360. Copyright ©2012 The Nielsen Company. Confidential and proprietary. #Consumer360 CAN 1 % MAKE A DIFFERENCE?
Dabur India Ltd. Brand Revisited. Introduction: What is that life worth which cannot bring comfort to others…………………………………Dr.S.K.Burman Founder Dr.S.K.Burman,
Variations in Economic Structure Measurement Issues Income and Product Account Concepts Variations in Income Levels Among Countries International Trade.
China Spirits Market Report: 2016 Edition Tel: Published: March 2016.
Business Optimism Index Kuwait Q Presented by Dun & Bradstreet South Asia Middle East Ltd (D&B) Muthanna Investment Company (MIC)
CONSUMER DURAB L E S. The Indian Consumer Durables Industry can be segmented into 3 Key Groups Consumer Durables White Goods Refrigerators Washing Machines.
1 July 2012 Analyst Meet Presentation Quarter 1 Results.
GAME PLAN OVERVIEW The Emergence of Modern Brokerage The Four Models of Brokerage Factors Disrupting the Brokerage Industry The 10 Trends That Will.
Sectoral Analysis : Mobile Application Industry Submitted By : Sagar Deshmukh Birla Institute of Management Technology (BIMTECH )
Demand-driven Agriculture Development by Kees van der Meer World Bank WB-CEI-FAO Workshop on Agriculture, Agribusiness and the Retail Sector in South-East.
FMCG in India. MARKET SEGMENT Household Care Personal Care Food & Beverages Health Care FMCG Fabric wash, Household cleaners Oral care, hair care, skin.
New Clicks Australia Jeff Sher. New Clicks Australia Margin productivity – Priceline Building pharmacy capability New positioning – House Store growth.
FDI- An Introduction Refers to the net inflows of investment to acquire a lasting management interest in an enterprise operating in an economy other than.
1 1 Analyst Presentation Quarter Agenda Financial highlights Macro Environment Operating performance highlights Financial review.
Books, News and Stationery Retailing in Russia - Market Summary and Forecasts; Comprehensive overview of the market To buy this Report Visit
USMEF General Session U.S. Meat Export Federation.
Executive Summary Research MethodsResearch Methods S&P ReportsS&P Reports Site visitsSite visits Census reportCensus report Research InsightResearch Insight.
Innovation Manager SPECIFIC DUTIES AND RESPONSIBILITIES Manage new product projects from concept through commercialization. Partner with Brand Teams to.
LEADING THE WAY IN LATIN AMERICA Alfredo Costa Client Services Director, Nielsen Brazil September 30, 2014 BRAZIL.
A V O N the company for women Final Presentation December 6, 2010 Jen Callaghan J.R. Longino Rasa Navickaite Meghan Quinn Lia Torre.
The Insurance Industry in Uganda, Key Trends and Opportunities to 2018 Market Research Report ©reportscue.
Project Strive Presentation to the Fantasy Board of Directors Acquisition Analysis 15 November 2008 Strictly Confidential.
... show charm of the Chinese culture to the world, and accommodate Chinese cultural inheritance with contemporary culture and a modern society To strengthen.
Market Reports On India Market reports on Furniture and Floor Coverings Retailing in India By: By:
ITC: Packaged Food Business Group – Shrikant Jangam 51 - Raman Shinde 61 - Tejashree Sawant 62 - Vipul Bhandari.
The Brand Maggi Nestle Good food good life. Outline of the presentation Nestle company profile and basic product category Maggi noodles Market share,
TOP IMPORTING COUNTRIES PER CAPITA CONSUMPTION SOUTH ASIA 2.
Acquisition of NetScaler Mark Templeton, Citrix President and CEO B.V. Jagadeesh, NetScaler President and CEO June 2, 2005.
CONFIDENTIAL AND PROPRIETARY. Permission to reprint or distribute any content from this presentation requires the written approval of Standard & Poor’s.
Sosuke Sugisaka (Chris). Tan Ming Jiang (MJ)
© 2017 SlidePlayer.com Inc. All rights reserved.