www.TheFoodTrust.org Food Marketing Task Force Children’s health emphasis City-wide focus Involvement of prominent leaders from supermarket industry, city government, and civic sector
www.TheFoodTrust.org Pennsylvania Commits to Change Statewide Hearings “The lack of supermarkets is a problem affecting Philadelphia and Pittsburgh as well as other cities and towns in the Commonwealth.” Report of the Health and Human Services Committee
www.TheFoodTrust.org Fresh Food Financing Initiative Goals & Objectives Increase the availability of affordable, nutritious food Create jobs and economic opportunity Remove barriers for supermarket development in low-income communities
www.TheFoodTrust.org Overview of Financing Initiative What is the Fresh Food Financing Initiative? 1 Grant funding up to $250,000 per store Loan funding up to $2.5 million per store How may supermarkets use these funds? 2 A comprehensive, multi-faceted $120 million financing pool.
www.TheFoodTrust.org Partner Roles The Reinvestment Fund underwrites grants & loans; raises private capital The Food Trust site evaluation, marketing and outreach Greater Philadelphia Urban Affairs Coalition employment opportunities for disadvantaged, minority and women- owned businesses
www.TheFoodTrust.org Measuring Success $41.8 million in grants & loans 58 projects funded 3,495 jobs 1.4 million sf in retail space
www.TheFoodTrust.org Research NIH funded study conducted by Penn State University, University of Michigan, University of London, and The Food Trust Objective: to compare fruit and vegetable consumption patterns before and after opening of a new supermarket.
www.TheFoodTrust.org National Work Illinois Louisiana New Jersey New York Detroit