1. YoungEinsteinOnline.Com (For presentation only, does not exist) Done By: M.Shahdan Niraj Mohan Selwyn Lim Calvin Setiawan Clement Tan

2. Company Profile Online Tuition Classes featuring innovative technology and latest Primary and Secondary School Syllabus coverage YoungEinsteinOnline.Com Portable Multimedia Software Most up-to-date E-learning software system No more tiring travelling time Available ANYTIME, ANYWHERE Our Customers are ready to pay the suggested prices of $500 per month and $700 for initial cost Young Einstein Online Tuition

3. Company Structure - Management YoungEinsteinOnline.Com 1.Controlling 2.Representation 3.Sales / Acquisition

4. Company Structure - Teaching YoungEinsteinOnline.Com Headquarters Online Tuition School Modules Supplementary Primary Secondary StudentsTest Papers Q & A Enrichment Classes Online Worksheets & Test Papers Archive

5. Market Opportunities Target Group – Students from 6 years to 16 years YoungEinsteinOnline.Com Tuition Market -Dominated by the traditional home tuition or tuition centres  Changing mindset -Online tuition not well-explored - Promising Market - Singapore’s island wide broadband scheme - Tablet PCs being introduced in many schools (primary and secondary)

6. YoungEinsteinOnline.Com http://asia.tmcnet.com/news/2008/09/1 5/3650295.htm http://www.asiaone.com/News/Educatio n/Story/A1Story20080606-69368.html http://media.www.bgnews.com/media/st orage/paper883/news/2006/02/03/Camp us/ELearning.Gaining.Popularity- 1598602.shtml Market Opportunities In the press….

7. YoungEinsteinOnline.Com Market Opportunities Advertising & Marketing Advertisement and Marketing Schools e.g Beacon Magazines e.g TIMES Internet e.g Google

8. YoungEinsteinOnline.Com Competitors Strengths: Well-established Our success plan: 24/7 tuition, No travelling Home Tuition Strengths: Has more experience in the market Our success plan: Brain- booster games (Sudoku), 24/7 tuition Other online tuitoning services

9. YoungEinsteinOnline.Com Competitors Home Tuition Services Online Tuition Services Local FlotuitioniDiscipulus International ExamstutoreTutelage

10. Core Success Factors YoungEinsteinOnline.Com Low Running Costs Promising Location Easy Marketing Reasonable starting price Increasing popularity (e- learning)

11. Business Situation First MonthDetailsAmount Cost Internet$520 Printing$70 Printer$500 2 teachers$6,000 Total Cost$6,090 Gross Profit$39,200 Net profit$33,200 YoungEinsteinOnline.Com

12. First YearWorstRealisticBest Maintenance Cost Internet$1,850 Printer$500 Printing$1,8402,3442,680 Operational Cost Electricity Cost$200 Teachers salary(2)$33,000$36,000$39,000 Teachers’bonus($ 75/student) $3,000$3,600$4,200 Marketing Cost Google Advertisement $1,000$1,500$2,000 Total Cost$38,690$45,994$50,430 YoungEinsteinOnline.Com

13. Notes :  The student is charged for $700 for the first month as webcam is provided  The worst case is 5 students/teacher,  Realistic:8 students  Best:10 students YoungEinsteinOnline.Com First YearWorstRealisticBest Gross Profit(earning from school fee) $217,000$347,200$434,000 Total Cost$38,690$45,994$50,430 Net profit$178,310$301,206$383,570

14. SWOT Strengths Niche Market Increase in IT awareness Increase in working and busy parents Cheaper and better Technologies Higher Educational Demands More computer usage Weaknesses Employment of teachers Costly fees Awareness towards online tuitions Higher educational demands Schools with minimal funding YoungEinsteinOnline.Com

15. SWOT Opportunities Singapore’s Island-wide broadband plan More schools turning to IT Schools using online services Schools which will use online services Threats Other online tuition services Schools which create own online services YoungEinsteinOnline.Com

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