And … > About 3,500 volunteers > 1m+ media impressions > 150,000+ site visitors The Results continued
Sameer = 10/10 match received his transplant in the Fall Goal achieved.
Sameer, relapsed within 3 months of his transplant. He fought hard – but sadly, passed away in March 2008.
Of the 24,000 new registered donors, 7,500+ were registered in the Bay Area. From this 7,500+ they found ~ 80 new matches for other leukemia patients Sameer’s cause potentially led to 250 lives saved in the 2008 alone. Purpose…revealed.
Point A Now, how do we… Point B
FOCUS + GET = Chaos to Clarity
Grab attention Engage Take action Make message bold, crisp, & human Use MANY channels Funnel traffic to a single destination Be personally meaningful Clear call to action in all communication (K.I.S.S.) Track metrics & collective impact
Sounds Basic in Theory. But theory isn’t practice STEP 1 FOCUS