Presentation is loading. Please wait.

Presentation is loading. Please wait.

TOURISM AND CREATING SHARED VALUE Simon Pickup Sustainable Tourism Manager ABTA.

Similar presentations

Presentation on theme: "TOURISM AND CREATING SHARED VALUE Simon Pickup Sustainable Tourism Manager ABTA."— Presentation transcript:

1 TOURISM AND CREATING SHARED VALUE Simon Pickup Sustainable Tourism Manager ABTA

2 About ABTA ABTA’s vision is to build confidence at the heart of travel – confidence for companies to trade and invest; confidence for customers to book; and confidence that the industry is building a sustainable future.

3 CSV – what is it? HBR: “…defined as policies and operating practice that enhance the competitiveness of a company while simultaneously advancing the economic and social conditions in which it operates” Broadly speaking – it’s a realisation that there is no need for a trade off between economic efficiency and social progress. Merging societal needs with core business values

4 The difference between CSV and CSR? Prof M Porter: “In development, the CSR solution is fair trade; let’s make sure farmers get paid enough and the CSV solution is transforming the productivity of the farmers and raising the quality so we can pay them a higher price because they have higher quality, and they can have higher incomes because they produce more”. Rising Shareholder & Investor Pressure Increasing awareness of global issues Increasing risk of reputational damage PROFIT GENERATION & MANAGEMENT OF SOC, ENV AND ECO IMPACTS GO TOGETHER CSR ORIGINS

5 CSV Success Stories

6 So what does this mean for tourism? Arguably – the business case for CSV in tourism is stronger than in most other sectors Both product creation and consumption takes places amongst destination communities – without shared value, the experience will be de-valued Sustainable tourism is synonymous with ensuring shared value: for communities, for business, for customers CSV is already happening in tourism and has been for some time but… more could be done

7 Tourism Case Studies - Employment -Tourism has undoubtedly been a force for mass creation of employment -Good employment? -Industry has started to help regulate employment standards in line with best practice Travelife Sustainability System -Social Criteria: employee relations, fair working conditions, living wages, training and investment in staff

8 Tourism Case Studies – Local Sourcing

9 Tourism Case Studies – Infrastructure European Destination High sickness levels associated with destination Research identified contaminated and compromised water / sewage infrastructure was source of sickness 7 year project to improve systems OUTCOMES: Reduced customer sickness and litigation – improved customer confidence Improved local public health More efficient infrastructure and therefore, environmental gains

10 Five Star CSR

11 Final thoughts… CSV is gaining traction – is it really that new? Opportunity – to better legitimise tourism and improve external perceptions Can see CSV quickly rising up the Government agenda – way to encourage growth, tackle societal challenges & keep costs down Through the sustainable tourism movement – a great deal is already being done, but naturally – more can always be done Key improvement area is in the recognition and recording of tourism created shared value where it occurs


Download ppt "TOURISM AND CREATING SHARED VALUE Simon Pickup Sustainable Tourism Manager ABTA."

Similar presentations

Ads by Google