Presentation on theme: "Return on Digital Quantifying Performance in the Business Context."— Presentation transcript:
Return on Digital Quantifying Performance in the Business Context
Snap me, yo!
LoB and IT – He said, she said How they think about the site/appHow you think about it Growth – New users registering for the appTime to Interactive Page, Page Load Time (over time) Conversions – Customer journey success ratesTime to Interactive Page, Page Load Time Retention - Repeat visitorsQueries per Minute Referrals – Referred customersConcurrent DB Connections Abandonment - Exit rate# HTTP Errors (e.g., quantifying 404’s etc.) Engagement – Average duration, spinners, freezingTime to First Byte, Time to First Paint Business and User BehaviorTechnology Behavior
Found (or lost ) in translation Timings, error codes, histograms, etc. by themselves don’t tell a return on digital story Correlate Compare
Appeal to the competitive instinct Keynote lobby, San Mateo, Calif. Speedcurve.com/demo
Realizing your full return on digital requires putting performance in context and making every digital interaction count Bling! Bugatti Veyron by Beech Boy on Flickr
Elevate the conversation Believe Start small Stay focused TARDIS-trans on en.wikipedia