2 Design ChallengeHow might we cherish the changes within us and around us as we grow up?
3 .me lets you store, view, cherish and share your journey of life. Solution Overview.me lets you store, view, cherish and share your journey of life.
4 Text Business Model Canvas Channels Cost structure Revenue streams Key resourcesChannelsKey activitiesKey partnersValue propositionCustomer relationshipsCustomer segmentsTextEbayPaybackGift vendors (online / offline)Astrology sitesSocial networking sites(Facebook)WhatsAppI.Q evaluating sitesAlbum vendor (Picasa, Flickr)App storesPhysical attributes measuring appsMaintenance (Server space up keep, production support)Dynamic integrationsCharting enginesMaintaining the story boardMemoriesTrack knowledgeMotivationFreeConfidentialSocial responsibilityStatistics of different parametersBuild storiesTrack hairstyle Filter peopleFilter by tagPersonalCompare with different periodsCherish critical momentsFinancial growthSelf – web supportDirections through partners or channelsParentsWeb users who want to see/share stuff about themselvesPeople who value memoriesPeople who want to track their progress (over period of life)Entities / CorporatesSoftware teamResearch analystsSales & MarketingDesignersCustomer interests and needsWebsiteFacebook shareMobile/TV/App store/OSSocial networking site / apps“All” users as “assets”Redirections (other sites, commercial products)Virtual giftsDonationsCommercial/corporates (special page)ResearchBusiness operationsMaintenancePromotionsDevelopmentAdvertisingPrint albumsVendor who delivers the gift or picReferrals for gifts for various events
5 Archana Persona User Goals User Needs Expectations My stories / memories to liveUser NeedsTrack critical moments (like Christmas)Not just birthday (write a lot about that day)Track IQ levels (It’ll be lot of fun )Track horoscope dailyTrack hairstyle Likes Dad’s handwriting on photosArchana25-30 yearsAnalyst, Writer, BakerExpectationsExtrovertMake lot of friendsOrganizerNot a party animalTalk to people about careerMentoring studentsMake good conversationsTrust peopleExpect mutual trustAmbition: Wanted to be a nun, then wanted to be a doctor and finally now a business analyst!Pictures to tell storiesKeep track of pastConstraints/ ConcernsDon’t publish to the whole groupFilter people
6 Customer Journey Map Enter Engage Exit I lost some of the snaps I took with my uncle last year I came back 2 days later and entered some detailsNow all my data about me is on .me that I can cherish throughout my life.Today ismy b’day Started using “.me”Exciting day! I want to write a story about itIt prompts me to enter data on my b’dayI took lot of snaps with my friendsUploaded the photosArchanaAnalystI can also compare some of my data with the past.But I forgot what I did last year It also prompted me to upload photos with b’day dressTagged and shared the story with my friends through FBI received some gifts from them“I want to track all the critical moments of my life”“Anticipate”“I want a space to cherish my memories”Uh! I can’t recollect last year’s resolutionI started entering all the details AmbitionStudyWorkHobby# of people wishedFirst person to wishPeople with you todayWhere are you?Had my favorite cake on this dayI just uploaded my photo took on that dayFoodIQ testBook I’m readingFavorite gameHighlight social problemI don’t have enough time on that day to fill other dataUploaded to Facebook, but difficult to track