Take aways DRIVE TRAFFIC TO YOUR WEB SITE Great potential for retailers Boost your brand image by sharing cool but relevant images If you have a catalogue this is one opportunity to digitize it Inspire people and generate a viral effect Generate leads, find out what’s interesting for users Never SPAM your followers Share what’s interesting and drive traffic to your website Pin, re-pin and like other users’ images that you find relevant Brands that only share own content are uninteresting
Take aways Enhance overall brand image with product offerings, fulfilling promises made to users and promoting core values visually. Curate content ranging from loosely brand-related to product-specific. Engage with users to build an online community. Drive traffic to other websites and social channels (Twitter, Facebook, etc. Hold visually stimulating contests and giveaways. Direct users to the brand’s homepage.
#ramadangran Qatar Coral for Real Estate Development L.L.C, announced Instagram campaign for Ramadan titled "#Ramadangram". A one week contest starting from 29thJuly to 5th August 2012 which included the Garangao night wherein the people of Qatar would not only get the unique opportunity to capture and showcase their special Ramadan moments through their eyes but also win some cool prizes which would include iPads and a Nikon D-90 DSLR camera.
Liptagram – Lipton tea Liptagram presents us their first photography contest on Instagram where fans have to upload and share their positive moments via Instagram for a chance to win great prizes. Every week for a month Lipton will release a new challenge, each one having a Lipton-theme. (EG “Brightness” for this first week). To enter, all fans have to do is sign up to Liptagram using their Instagram details, (on the Lipton facebook page) take an Instagram photo and tag it with the weekly challenge hash tag (#)
#nbdnationalday The Middle Eastern bank Emirates NBD ran a contest in the occasion of United Arab Emirates’ 41st National Day. Instagrammers could enter by hashtagging their best photos with #nbdnationalday. The 41 most liked ones were featured in an exhibition at the bank’s headquarters. That’s already cool in our book. But it gets even cooler when winners show up and share their excitement…Through Instagram, of course.
Ford #Fiestagram Each week Ford announces a new hashtag associated with one of the Fiesta’s features. People can then submit photos tagged with “#Fiestagram” and that week’s hashtag. The best photos were selected to be featured in real-life galleries and digital billboards. In addition, Ford gave weekly prizes to those submitting particularly striking images. The final prize was a Ford Fiesta.
Starbucks Last spring Starbucks encouraged people to create a ‘Hope’ graphic and post a picture to Instagram with a message of support for Japan.
Deftones To enter their Instagram contest, the band asks that fans tag photos from the shows including their location. Every day, one submission is chosen for the Instagram ‘Fan of the Day’, and featured on their Facebook page. At the end of the tour, all of the featured submissions will be entered into a drawing. The grand prize winner will claim a guitar signed by the band, and 5 runners-up will be given a signed vinyl copy of the “Around The Fur” album.
Other Brands Using Instagram Tiffany & Co. Bergdorf Goodman Aldo Levi's Rebecca Minkoff (designer) Good Morning America Michael Kors Red Bull Mark Jacobs Threadless Gucci Kate Spade NY ABC World News Celtics Burberry NPR American Eagle Puma Pepsi MTV NH Hotels