Based in Finland Employ nearly 130,000 people in 120 countries 38% of market share in 3 rd quarter of 2009 Number one in the world for cell phone sales
Started as a paper mill in 1865 Near bankruptcy after World War One-joined with rubber works and cable works First electronic device-pulse analyzer Kept diversifying product line-eventually producing radios, TVs, and computers 1992-changed strategy and focused only on telecommunications
Economy People are saving money-spending less 2009 first quarter cell phone sales down 8.6% from a year ago Households omitting landlines-using only cell phones Barriers to enter are high Fierce competition
Companies struggling to expand Nearly billion people own a cell phone Motorola went from 2 nd largest to 5 th largest in 2007 Health risks are threatening to industry as a whole No proven facts that cell phones cause cancer On-going studies conducted
Nokia has ten series of cell phone; eight of them are used Symbian operating system. all models in N series and E series are used Symbian S60 OS Nokia Corporation purchased Symbian, Ltd in 2008 High quality and solid shell The funny Nokia 1100 The funny Nokia 1100
Nokia’s market share in North America is only 10 percent. Firstly, Nokia didn’t have so much advertisement in America Secondly, more than 90% of Nokia’s cell phones are in GSM net. Thirdly, Nokia’s designs are not suitable for American customers. The last but also the most important reason is telephone services providers. Nokia in T-mobile Nokia in T-mobile
Smartphone is the future trends of cell phone. The future trends of Smartphone are Touch Screen Smartphone and QWERTY Keyboard Smartphone. High price, high quality, high tech and numerous functions but also mean high profits.
It is reported that Nokia’s market share of Smart phone was 35% in the third quarter of 2009. Although an unlocked Iphone’s price is more than $700 dollars, but customers could only spent $199 dollars buy an Iphone with two years AT&T services.
Great Reputation New Attempts New Competitors Great Advantage on Market share
The Emergence of Competitors Intellectual Property Disputes Concern on Expanding Business
Outmoded Design Ineffective Cooperation with Operator Losing the Smart Phone Market