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Melisa Anderson Alex Amber Vivian.  Based in Finland  Employ nearly 130,000 people in 120 countries  38% of market share in 3 rd quarter of 2009 

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Presentation on theme: "Melisa Anderson Alex Amber Vivian.  Based in Finland  Employ nearly 130,000 people in 120 countries  38% of market share in 3 rd quarter of 2009 "— Presentation transcript:

1 Melisa Anderson Alex Amber Vivian

2  Based in Finland  Employ nearly 130,000 people in 120 countries  38% of market share in 3 rd quarter of 2009  Number one in the world for cell phone sales

3  Started as a paper mill in 1865  Near bankruptcy after World War One-joined with rubber works and cable works  First electronic device-pulse analyzer  Kept diversifying product line-eventually producing radios, TVs, and computers  1992-changed strategy and focused only on telecommunications

4  Economy  People are saving money-spending less  2009 first quarter cell phone sales down 8.6% from a year ago  Households omitting landlines-using only cell phones  Barriers to enter are high  Fierce competition

5  Companies struggling to expand  Nearly billion people own a cell phone  Motorola went from 2 nd largest to 5 th largest in 2007  Health risks are threatening to industry as a whole  No proven facts that cell phones cause cancer  On-going studies conducted

6  Nokia has ten series of cell phone; eight of them are used Symbian operating system.  all models in N series and E series are used Symbian S60 OS  Nokia Corporation purchased Symbian, Ltd in 2008  High quality and solid shell  The funny Nokia 1100 The funny Nokia 1100

7  Nokia’s market share in North America is only 10 percent.  Firstly, Nokia didn’t have so much advertisement in America  Secondly, more than 90% of Nokia’s cell phones are in GSM net.  Thirdly, Nokia’s designs are not suitable for American customers.  The last but also the most important reason is telephone services providers.  Nokia in T-mobile Nokia in T-mobile

8  Smartphone is the future trends of cell phone.  The future trends of Smartphone are Touch Screen Smartphone and QWERTY Keyboard Smartphone.  High price, high quality, high tech and numerous functions but also mean high profits.

9  It is reported that Nokia’s market share of Smart phone was 35% in the third quarter of  Although an unlocked Iphone’s price is more than $700 dollars, but customers could only spent $199 dollars buy an Iphone with two years AT&T services.

10  Great Reputation  New Attempts  New Competitors  Great Advantage on Market share

11  The Emergence of Competitors  Intellectual Property Disputes  Concern on Expanding Business

12  Outmoded Design  Ineffective Cooperation with Operator  Losing the Smart Phone Market

13

14  Nokia in China -3G market -Domestic Competitors  Nokia in India -Accusation of After Service -Walkout

15  April 1 , 1976  Steve Job , Steve Wozniak & Ronald Wayne  Cupertino, California, United States  Revenue: US$32.48 billion (FY 2008)  Net income: US$ 4.83 billion (FY 2008)  Employees:35,000 (Q1 FY 2009)  Products Products  iphone (January 9, 2007)

16  Strength 1.Operating system 2.Design

17  1928  Paul Galvin & Joseph Galvin  Headquarters: Schaumburg, Illinois, United States  Revenue: US$ billion (2008)  Net income: US$ billion (2008)  Employees:64,000 (2008)

18  current situation 2006

19  1938  Lee Byung-chul  Headquarters: Samsung Town in Seoul, South Korea  Revenue: US$ billion (FY 2008)  Net income: US$ 10.7 billion(FY 2008)  Employees: 276,000 (Q1 FY 2009)

20  Marketing Strategy Sports marketing 1988 Seoul ( 24th ) 1998 Nagano ( 18th winter ) 2000 Sydney ( 27th ) 2002 salt lake city ( 19th winter ) 2004 Athens ( 28th ) 2006 Turin ( 20th winter ) 2008 Beijing ( 29th )

21  Enhance Cooperation with Operators in North America  Smart Phone Market  Learn from Competitors

22  Enhance Cooperation with Operators  Changes on Operation System  Meet Consumer’s Needs  Diversity

23 Any questions? Thank you!


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