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Michael Schaller Director of USA Operations Kordz, USA May, 2013.

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Presentation on theme: "Michael Schaller Director of USA Operations Kordz, USA May, 2013."— Presentation transcript:

1 Michael Schaller Director of USA Operations Kordz, USA May, 2013

2  Why is HDMI Seemingly so Messed Up?  Some History  Some Problems  Why the Problems  The HDMI  Version Numbers  The Future  Open Forum

3  Worked at HDMI Licensing, LLC ◦ 2006 to 2009 ◦ First Person in Charge of Compliance ◦ Interop Group ◦ Handled All Major Functions  Kordz USA, Inc. ◦ USA Operations Since 2009 ◦ IC Realtime Master Distributor

4  No locking Connector – Falls out?  Never Seems to Work Right?  Doesn’t Go Long Distances?  No Field Termination?  Version Numbers All over the Place?  Finicky and Touchy?  Not Easy to Work With?  Expensive?  Who Designed This Anyway?

5  Adopters, By the Numbers ◦ Q1CY06 = 365 ◦ Q1CY07 = 574 ◦ Q1CY08 = 828 ◦ Q1CY13 = Over 1300 Adopters!  Over a BILLION Units!  ALL New HDTV’s produced have HDMI ◦ The Founder’s “Home Run” Number(s)?  Adopters?  Units?

6  Originated by Silicon Image ◦ Semi-Conductor Company (Not CE)  DVI on Steroids ◦ Add Audio, and Viola!  Originally Intended for Networking/Computers ◦ Not Originally intended for CE  Always Backwards Compatible ◦ Even with DVI? ◦ No locking…?

7  Where Did the “Founder’s” Come From? ◦ The Story Behind the Founders ◦ The Players Who Made this Happen  Wrong industry?  What Does Hollywood Have to Do With Technology? ◦ Yes, Content Protection, HDCP ◦ Remember the Record Industry???

8  Sony  Panasonic  Silicon Image  Hitachi  Phillips  Thompson  Toshiba  You Got To Love A Founders Meeting!

9  What Kinds of Compliance ◦ Trade Mark ◦ Product  How To Ensure Compliance ◦ Know your Suppliers  Problems With Compliance ◦ Enforceable?  Different Country Laws  Staffing  Moving Targets

10  The Specification Gotchas ◦ THE Definition of HDMI – From a Technical Standpoint ◦ Min and Max ◦ Implementation is up to the Manufacturer  Varying Degrees of Quality/Price ◦ Most make what the clients want – kind of. ◦ You get what you pay for.  Manufacturers Interpretation ◦ Sometimes, it gets lost in the translation…  Cutting Corners (manufacturing)

11  Piracy is Rampant ◦ Sometimes from Legit Manufactures (overruns) ◦ Sometimes Small shops (for a quick $$$) ◦ Sometimes from Coordinated Business Practice  China Connection ◦ Government Getting Better, but… ◦ Who pays is important  How Do you Tell? ◦ Super Important to Work With Trusted Partners ◦ Realistically, sometimes you cannot tell a pirated until its too Late

12  EDID Read (Handshake)  Cables (Handshake)  HPC Detect  Repeater Support  Different Manufacturers Interpretation (See CEC)  Quality – Again!  For the most part, many of these issues are going away – Thankfully!

13  Process for Becoming an Adopter  Only One Entity in the Whole Chain… ◦ Section 6.2  What an Adopter Agrees to Do  Types of Adopters (2 Types)  Royalties  Administration of the Agreement  Sometimes, it’s not so cut and dry!

14  Groundwork for the Process ◦ Testing Guidelines  First Source, Sink… ◦ Really, this is the process!?!?!?  Self Testing ◦ Yup, Self Testing  Self Regulation ◦ Yup, Self Regulation  Testing Centers ◦ ATC’s = Certified ◦ Other, non-certified ◦ One in between (Simplay Labs)

15  Brief History of Versions ◦ 1.0 – 1.1 – Mostly Around Interpretation ( ) No Compliance ◦ 1.2 – 1.2a – Mostly CEC (2005) No Compliance ◦ 1.3 – 1.3a – Repeater Support, High Speed, Finally Compliance! (2006) ◦ 1.4 – 1.4a – Ethernet, ARC, Compliance Focus, No Version Numbers - Cables ◦ What about 1.3b, 1.3c, etc????  Trademark and Logo Guidelines ◦ 2007 – First attempt of Compliance thru Trade Mark  No Version Numbers – Current Stance ◦ What if I see Version Numbers?

16  Buy from HDMI Adopters ◦ A Higher Standard ◦ Check Out  Purchase Known Quality ◦ Sometimes, low cost can cost you (Value)  Test Before Installation ◦ You Would be Surprised on how many still don’t..  Know The HDMI Gotchas  Backwards Compatibility – Know This ◦ HDMI will always “Dumb Down” to the lowest version number. ◦ What about that extender?!?!

17  The New 4K/ULTRA Format ◦ Requires more Juice, 300Mhz Silicon  The Industry has Been Lazy ◦ Easy for the last 6 Years  For the First Time Ever, we are Testing the Limits of the HDMI Specification ◦ Still not there, but 8.91Gbps is close  The Truth About “High Speed” ◦ Definition of “High Speed” vs “Standard Speed” ◦ NOT required to run 1080p ◦ What are those cables “in the wall”?

18  4K ◦ It’s Here ◦ Adoption Rate less then 1080p (3-4 years – MAX) ◦ You will find out about the interconnects – Unfortunately.  New Open Forum ◦ Crazy Times at HDMI – Herding cats! ◦ Fall, 2013 (Please, Hold your Breath!)  Technology and Beyond ◦ Proposed doubling of the 4K/ULTRA Specification

19  No locking Connector – Falls Out?  Never Seems to Work Right?  Doesn’t Go Long Distances?  No Field Termination?  Version Numbers All over the Place?  Finicky and Touchy?  Not Easy to Work With?  Expensive?  Who Designed This Anyway?

20   408/

21  Your Questions  My Answers!

22

23  Valens Semi Conductor  Already on Specification 2.0  No Trademark and Logo Guidelines until 2.0 Specification?  No Royalties – Yet?  The Technology ◦ Stable ◦ NOT the HDMI “Killer” as Advertised ◦ Basic Technology is one to scramble and then reconstitute the signal.

24  Two Basic Chip Sets  The Four, er, Five Play Package  What Does The Future Look Like for HDBaseT?


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