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Winter Storm Pax February 2014 John Kraft Georgia Power Media Relations & Social Media July 30, 2014.

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Presentation on theme: "Winter Storm Pax February 2014 John Kraft Georgia Power Media Relations & Social Media July 30, 2014."— Presentation transcript:

1 Winter Storm Pax February 2014 John Kraft Georgia Power Media Relations & Social Media July 30, 2014

2 Timeline of Events Monday, Feb 10th GPC Storm Center Opens – GPC’s Pennsylvania Storm Released to start two day trip back to Georgia. Tweeting is already underway. SEE Mutual Assistance Call – Requested off-system FTEs; Initial Tweet-mentions logged Tuesday, Feb 11th Forecast area for severe icing shifted South from Northeast Georgia Reallocated storm team staging areas in Georgia. Wed Feb 12th Winter Storm Pax begins impacting GPC service territory. Additional storm teams arrive – Resources shifted to impacted areas Thurs Feb 13th Additional storm teams arrive – Line, tree, engineering, DAT, and leadership personnel shifted to reflect damage. ~480,000+ customers restored. Friday Feb 14th Line, tree, engineering, DAT, and leadership personnel further shifted to areas with remaining outages. ~640,000+ customers restored of 701,000 customer outages. Sat – Mon Feb 15 th - 17th Final Stages of Restoration –Service entrance repair work follow ups. 701,000 customers restored.

3 Transmission & Distribution Damage Summary 375 poles replaced 2,800 spans of wire repaired 630 transformers replaced 1,200 services repaired Trees removed from 950 work locations Transmission, Distribution and Vegetation Management Personnel Approximately 8,200 Southern Company employees, contractors, and mutual assistance partners supported the restoration.

4 Logistics & Fleet Summary Logistics Thousands of hotel rooms and sleeping trailer beds acquired, as well as sleeping cots Fleet 90+ rental vehicles to support Damage Assessment Teams and region requests Provided 1,000 + snow chains Provided on-site fueling at various staging areas

5 CCC & External Summary Customer Care Center More than half a million outage calls received (56,000+ by CSR & 477,000+ by VRU) Nearly 860,000 customer visits to Outage Maps Hundreds of thousands of customers are sent proactive storm s External Communication Issued 15+ news releases, conducted dozens of TV, and hundreds of radio, print & online interviews Managed Social Media (Facebook – 441,000 reach, 2,000 new likes; Twitter 100+ tweets, 2,500 new followers) 16,000 Twitter mentions

6 State & Community Partnerships Experience Pre-storm Twitter-chat Liaison at GEMA – critical infrastructure Participation in press conference events Tweets and Retweets Fire Dept. contact – wires down Opportunities Closer coordination of related messaging – safety, wires, traffic, fires, emergency services, Severe Weather Awareness Week Taking advantage of Facebook audiences / overcoming Facebook bottlenecks Future Twitter chats – Hurricane Season, Winter Storms, Spring Storms? Other?

7 Georgia Power Online John Kraft


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