1. NOVEMBER 18 ‚ 2014 SUPER BOWL CENTRAL

2. Super Bowl Central (SBC) will take over and transform Downtown Phoenix into the epicenter of Super Bowl activities. Free, family-friendly, football-themed outdoor fan campus will capitalize on the warm weather and brand Arizona: YOUNG VIBRANTINCLUSIVE FORWARD THINKINGTECHNOLOGICALLY SAVVYROOM TO GROW Twelve-block campus will be the hub of fan, sponsor, media and NFL activities for the week leading up to Super Bowl XLIX –By linking key downtown streets and venues, the campus will create a unique and centralized experience for fans and guests. –Interactive and experiential activities throughout the campus to create movement throughout –Broadcast partners with showcase SBC, and Downtown Phoenix, to a global audience Over 1 million visitors expected to attend

3. SUPER BOWL VILLAGE Indianapolis

4. NFL EVENTS ON SUPER BOWL CENTRAL  NFL EXPERIENCE in the Phoenix Convention Center  NFL MEDIA CENTER in the Phoenix Convention Center  NFL FRIDAY NIGHT PARTY in the Phoenix Convention Center  NFL HONORS at Symphony Hall  NFL HEADQUARTERS at the Hyatt Regency Hotel  NFL HOUSE and other hospitality venues at CityScape

5. FAN ACTIVITIES ON SUPER BOWL CENTRAL  Autograph Stage  Beer and Wine Gardens  Concert Stage  Concessions to augment the storefront restaurants and merchants  Culture & community groups unique to Arizona will be showcased  Iconic Super Bowl XLIX Roman Numerals  Interactive Arizona-themed photo opportunities placed throughout the footprint  Marquee “Wow Factor” displayed in a premier, camera-visible location  NBC and NFL Network studios broadcasting LIVE from SBC  Nightly Fireworks Show  Sponsor Activation Zone

6. OVERSIZED GAME ELEMENTS

8. EVENTDATELOCATION SUPER BOWL CENTRAL Wednesday, January 28 th – Sunday, February 1st Downtown Phoenix NFL MEDIA CENTER Sunday, January 25 th – Saturday, January 31 st Phoenix Convention Center, West Building NFL EXPERIENCE Saturday, January 24 th – Sunday, February 1 st Phoenix Convention Center, North Building NFL HOUSE Thursday, January 29 th – Saturday, January 31 st Cityscape SCHEDULED EVENTS & ACTIVITIES

9. SCHEDULE Dates & Hours of Operation: Wednesday, Jan 28 12pm – 10pm Thursday, Jan 2912pm – 10pm Friday, Jan 3012pm – 12am* Saturday, Jan 3112pm – 12am* Sunday, Feb 110am – 3pm * Entertainment & activities will close at 10pm, Beer & Wine Gardens will stay open until 12am Daily Schedule: 12:00pmBeer & Wine Gardens, Sponsor Activations, Autograph & Concert Stages open 12:00 – 6:00pmLocal talent and large format group performances on Concert Stage 7:00pm – 8:00pmOpening Act for Concert Series 8:00pm – 8:30pmStage Changeover 8:30pm – 10:00pmHeadline Concert Act 10:00pm – 10:10pm Nightly Fireworks Show 10:00pmActivations and Activities Close 12:00amFood & Beverage Close (Friday and Saturday)

10. SUPER BOWL CENTRAL  Temporary Signage  Building Wraps  Private Events/Sponsors  Ground Floor Retail Space  Concessions  Merchandising  A-Frames  Special Event Liquor License Area

11. LOAD IN / STREET CLOSURE SCHEDULE  Access Maintained  Employee Parking  Employee Shuttle  Customer/Visitor Parking  Delivery Restrictions  Trash Removal  Pedestrian Circulation

12. SBC Load In: Sun. Jan 18 - Tues. Jan 20 19

13. SBC Load In: Wed. Jan 21 20

14. SBC Load In: Thurs. Jan 22 21

15. SBC Load In: Fri. Jan 23 22

16. SBC Load In: Sat. Jan 24 23

17. SBC Load In: Sun. Jan 25 24

18. SBC Load In: Mon. Jan 26 –Tues. Jan 27 25

19. MAJOR ACCESS POINTS TO DOWNTOWN Recommend streets West and South of Downtown Unique messaging being created for fans, residents & employees

20. PUBLIC TRANSPORTATION  Light Rail & Bus Operations  Expanded Capacity, Frequency and Hours  Rapid as an Option!!  Park-N-Ride Shuttles Talk to employees NOW about increased service and hours:

21. OUTREACH  Downtown-branded eblasts  Webpage for Downtown stakeholders  Developing 1-sheet with load in/out, street closures & access info for employees and customers  Open Houses in December

22. NEXT STEPS  Finalize site details, circulation plan, activation  Confirm Super Bowl Central / NFL related events  Continue outreach providing more specific information  Determine Employee Shuttle  Finalize Special Event Liquor License (open-container campus)  Pro-Bowl Weekend / True DTPHX