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THE BUSINESS OPPORTUNITY PROGRAM. THE BUSINESS OPPORTUNTY PROGRAM (B.O.P.)  Represents commitment to regional stewardship  Provides structure and organization.

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Presentation on theme: "THE BUSINESS OPPORTUNITY PROGRAM. THE BUSINESS OPPORTUNTY PROGRAM (B.O.P.)  Represents commitment to regional stewardship  Provides structure and organization."— Presentation transcript:

1 THE BUSINESS OPPORTUNITY PROGRAM

2 THE BUSINESS OPPORTUNTY PROGRAM (B.O.P.)  Represents commitment to regional stewardship  Provides structure and organization The Business Opportunity Program 2www.csueastbay.edu/businessopportunityprogram

3 THE B.O.P. TEAM The Business Opportunity Program DirectorProject Analyst Administrative Support Luanne MeyerNima BaiatiSandy LuongSuzy Stidham

4 THE B.O.P. OVERVIEW  Creates hands-on, experiential learning program for students  Matches business needs with faculty expertise and student learning objectives  Students perform work in connection with courses The Business Opportunity Program

5 THE B.O.P. OVERVIEW  Utilizes a “teaching hospital” approach  Differs from an internship  Not a fee-for-service program  Seed funding from Bank of America & Wells Fargo The Business Opportunity Program

6 BENEFITS OF THE B.O.P.  Tap into specialized expertise  Preview CBE talent pool  Gain fresh perspective The Business Opportunity Program 5

7 BENEFITS OF THE B.O.P.  Enhances the student learning experience  Differentiates CBE students  Prepares tomorrow’s work force  Contributes to regional economic development The Business Opportunity Program

8 THE B.O.P. PROCESS  Clients reach out to us  We reach out to clients The Business Opportunity Program

9 THE B.O.P. PROCESS  Initial client-B.O.P. discussion  Determination of mutual interest  Identification of faculty  Detailed B.O.P. client interview  Faculty commitment The Business Opportunity Program

10 THE B.O.P. PROCESS  Clients present overview  Student teams self-select  Students create proposals  Students take ownership The Business Opportunity Program

11 TYPES OF PROJECTS  Business Plans  Finance and Accounting  Strategy  Marketing Plans The Business Opportunity Program

12 TYPES OF PROJECTS  Market Sizing  Sales and Sales Strategy  Marketing Communications  Advertising and Positioning The Business Opportunity Program

13 THE B.O.P.’S CURRENT CLIENTS  Dutra-Cerro-Graden (Hayward)  Dream Courts (Hayward)  Eden I & R (Hayward)  Gators (Hayward)  Sun Gallery (Hayward)  Star Pacific (Union City)  Paddy’s Cafes (Union City) The Business Opportunity Program


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