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SEMINAR ON BRAND IMAGE PROMOTION OF INDIAN HANDICRAFTS IN BOGOTÁ, COLOMBIA ON 27TH NOVEMBER, 2008 A PREFERRED SOURCING DESTINATION FOR HANDICRAFTS & GIFTS.

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Presentation on theme: "SEMINAR ON BRAND IMAGE PROMOTION OF INDIAN HANDICRAFTS IN BOGOTÁ, COLOMBIA ON 27TH NOVEMBER, 2008 A PREFERRED SOURCING DESTINATION FOR HANDICRAFTS & GIFTS."— Presentation transcript:

1 SEMINAR ON BRAND IMAGE PROMOTION OF INDIAN HANDICRAFTS IN BOGOTÁ, COLOMBIA ON 27TH NOVEMBER, 2008 A PREFERRED SOURCING DESTINATION FOR HANDICRAFTS & GIFTS

2 AN OVERVIEW EMPLOYMENT 6.7 Million ( estimated) Female Artisans – 47.4 % HANDICRAFTS EXPORTS US$ Million Average growth: 20.72%.in the last 5 years THE HANDICRAFTS SECTOR

3 Large skilled human resource – more than 6 million artisans. Availability of diverse range of raw materials locally Largely concentrated in rural areas, therein arresting the trend of migration to towns and cities. Creativity/skill of artisans largely inherited providing a strong resource base linked to cultural inheritance Ecological and environment friendly. Growing demand in the global markets. Consumers – scope for diversification and innovations. STRENGTHS OF THE SECTOR

4 Art Metal Ware Bells & Chimes, Candle Holders, Candle Sconces, Fireplace, Flower Vases, Jewelry Boxes, utensils. Etc. Wood Ware Almirah, Beds, Cabinets, Chairs, Home Temples, Mirror Frames, Side boards, Sofa Sets, Stools, Tables Home Furnishing Bed Covers, Carpets, Coverlets, Curtains, Cushion Covers, Duvets Kitchen Towels, Quilts, Rugs & Mats, Sofa Covers, Throws INDIAN HANDICRAFTS: MAJOR PRODUCT CATEGORIES

5 Imitation Jewellery Anklets, Armlets, Bangles, Bracelets, Brooches, Chokers, Cufflings, Earrings, Necklaces, Pearls, Pendants, Rings, Toe Rings Garden Accessories Garden Benches, Bird Feeders, Fountains, Garden Planters, Hanging Baskets, Garden Lights, Pedestals Toys & Dolls Clay Toys, Cloth Dolls, Papier Mache Dolls, Wooden Puppets, Wooden Toys INDIAN HANDICRAFTS: MAJOR PRODUCT CATEGORIES

6 Table Accessories Coasters, Napkin Rings, Napkins, Pen Holders, Table Lamps, Table Mats, Table Runners, Table Skirtings, Tea Cozy Antique Armoury Armor, Breast Plates, Chain Mails, Daggers, Helmets, Mace, Polearms & Battle Axes, Shields, Swords, Throwing Stars Paintings Batik, Frame Paintings, Glass Paintings, Kalamkari, Madhubani/Mithila, Marble Painting, Miniature Paintings, Palm Leaf Etchings, Patachitra, Religious Paintings, Silk Paintings, Tanjore Paintings, Velvet Paintings Needle works of India Chikan Embroidery, Crewel Embroidery, Crochet work, Kantha Embroidery, Mirror work Embroidery, Zardozi Embroidery, Appliqué work, Ajrakh Prints, Bagh Prints, INDIAN HANDICRAFTS: MAJOR PRODUCT CATEGORIES

7 GLOBAL EXPORT OF INDIAN HANDICRAFTS

8 INDIAN HANDICRAFTS BROAD PRODUCT CATEGORIES AND EXPORTS DURING

9 MAJOR IMPORTING NATIONS OF INDIAN HANDICRAFTS DURING

10 COUNTRYWISE EXPORTS SHARE OF HANDICRAFTS DURING

11 EXPORTS OF INDIAN HANDICRAFTS TO LATIN AMERICAN COUNTRIES US $ MILLION

12 MAJOR CRAFTS PRODUCTION CLUSTERS IN INDIA Artmetalware Moradabad, Sambhal, Aligarh, Jodhpur, Jaipur, Barmer Delhi, Rewari, Thanjavur, Chennai, Mandap, Beedar, Kerala & Jagadhari, Jaiselmer. Wooden Artwares Saharanpur, Nagina, Jaipur, Jodhpur, Barmer, Hoshiarpor, Srinagar, Amritsar, Jagdalpur, Bangalore, Mysore, Chennapatna, Chennai, Mandap, Kerala & Behrampur (WB), Ahmedabad, Rajkot. Hand printed Textiles Jaipur, Barmer, Bagru, Sanganer, Jodhpur, Barmer, Bhuj, Scarves Farrukhabad & Amroha. Embroidered goods Barmer, Jodhpur, Jaipur, Jaisalmer, Kutch (Gujarat), Ahmedabad, Lucknow, Jodhpur, Agra, Amritsar, Kullu, Dharmshala / Chamba & Srinagar, Narsapur (AP) Marble & Soft Stone Crafts Agra, Chennai, Baster, Jodhpur Papier Mache crafts Jammu & Kashmir, Jaipur Terracotta Zari & Zari Goods Rajasthan, Chennai, Baster, Surat, Bareilly, Varanasi, Amritsar, Agra, Jaipur, & Barmer Imitation/Fashion Delhi, Moradabad, Sambhal, Jaipur, Kohima (Tribal). Artistic leather goods Kolhapur, Indore, Barmer, Shanti Niketan (WB).

13 Abundance of raw material Unmatched elegance and exquisite craftsmanship Large production base spread all over India Availability of products as wide and varied as India’s region with their diverse culture and traditions. Availability of relatively inexpensive and high skilled work force. Low cost of production, high quality of craftsmanship Designs ethnic yet modern Textile designs either woven or printed vary from block printing, tie & dye, embroidery - patch work, zari work, crocheted, cut work, mirror work, brocade etc. WHY INDIA IS THE MOST PREFERRED DESTINATION ?

14 Vegetable and eco-friendly colours. Cottage sector in India is omnipresent with each state contributing through one or more crafts. Indian cottage sector seen rapid growth in past and witnessed average annual growth of more than 17% since Cottage sector contributes significantly to foreign exchange earnings of the country. Largest provider of employment, strong production base & economically cheap skilled work force. Indian cottage sector is Rs.50,000 crores plus industry ……Contd.

15  To visit and feel high quality Indian Handcrafted products at : –India Expo Centre & Mart, –Rajiv Gandhi Handicraft Bhawan –Sourcing Hubs We invite you:  To organize Joint publicity campaign on sharing basis for the benefit of both the common man and the business man.  To give your valuable views on what more should be done, both at the policy level and trade/commercial practices in order to boost trade in handicrafts with the Latin American region and Colombia.

16 We assure you:  A diverse range of contemporary and eco-friendly handicrafts products  Safe and timely delivery  Encouraging business environment  Quality standards and social compliances  Desired facilitation for sourcing from India

17  EPCH acts as a match maker between Buyer and Seller.  EPCH assists buyers to locate suitable vendors.  EPCH organizes seminars/workshops on specific needs of buyers  EPCH provides vendor profiles  EPCH invites buyers to Reverse Buyer-Seller-Meets on sponsorship basis to special events.  EPCH settles trade disputes, if any, arises between buyers and sellers FACILITATION FOR SOURCING FROM INDIA

18 A Permanent Contact Point.  A one stop shop for round the year display and sourcing of entire range of Indian Handicrafts, Gifts and home Furnishing exclusively for overseas buyers for sourcing from India.  Permanent 900 vendors show case their products at India Expo Centre & Mart at Greater Noida – New Delhi Express Highway. INDIA EXPO MART & CENTRE

19  EPCH organizes Asia’s largest trade show on Handicrafts & Gifts i.e. IHGF [ SPRING & AUTUMN] in February and October every year. About 2000 Indian exhibitors participate in the trade fair from all over India and exhibit the latest range of the product related to Home, Décor and Home Furnishing  EPCH organizes product specific shows on Furniture, Textiles and Houseware. Contd. IMPORTANT TRADE FAIRS BY EPCH FOR OVERSEAS BUYERS

20 OVERSEAS SHOWS  Besides fairs within India, EPCH also participate in International product specific show numbering 15 trade fairs in almost every part of the world.  Buyer-Seller-Meet Organizes number of Buyer-Seller-Meets in the Americas, Europe, Africa and Oceania.

21 INDIAN HANDICRAFTS & GIFTS FAIR [IHGF] [The most preferred destination of overseas buyers for all over the world] NEXT IHGF [SPRING] FEBRUARY, 2009 AT INDIA EXPO MART & CENTRE, GREATER NOIDA

22 VENUE OF IHGF – MEGA EVENT INDIA EXPO CENTRE & MART

23 BUYER’S INTERACTION DURING BUSINESS HOURS

24 CONTACT DETAILS MR. SANJAY AGARWAL DEVELOPMENT COMMISSIONER [HANDICRAFTS] O/o Development Commissioner [ Handicrafts] Ministry of Textiles, Govt. of India West Block Bo. VII, R.K. Puram, New Delhi-66 Phone : Fax : Mail : Website : MR. RAKESH KUMAR EXECUTIVE DIRECTOR EXPORT PROMOTION COUNCIL FOR HANDICRAFTS “EPCH HOUSE”, Pocket 6&7, Sector ‘C’, L.S.C. Vasant Kunj, New Delhi Phone : /57/58 Fax : /19 Mail : Website :

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