1. GS1 Industry & Standards Event March 21-25, 2011 – Brooklyn, NY Creating value together with global standards B2C Digital Coupons Information and Input Session 0900 – 1700 Who May Attend (Everyone) Jean-Luc Champion (GSMP Process) Cameron Green (Industry Engagement) Dipan Anarkat (Technology Management) Sponsored by

2. © 2011 GS1 Creating value together with global standards 2 Anti-Trust Caution GS1 and the GSMP operate under the GS1 anti-trust caution. Strict compliance with anti-trust laws is and always has been the policy of GS1. The best way to avoid problems is to remember that the purpose of the committee is to enhance the ability of all industry members to compete more efficiently. This means: – There shall be no discussion of prices, allocation of customers, or products, etc. – If any participant believes the group is drifting towards an impermissible discussion, the topic shall be tabled until the opinion of counsel can be obtained. –The full anti-trust caution is available in the Community Room if you would like to read it in its entirety

3. © 2011 GS1 Creating value together with global standards 3 Meeting Etiquette Meetings will begin promptly at designated start times Avoid distracting behaviour: Place all mobile devices on silent mode Avoid cell phones Avoid sidebar conversations Speak in turn and be respectful of others (=> Especially as there are people on the phone) Be collaborative in support of the meeting objectives

4. © 2011 GS1 Creating value together with global standards Agenda 0900-10:45 Digital Coupons Update -What are Digital Coupons? -How GS1 Standards can help? -GSMP Process 1400-1730Work Group Setup and Input -Work Group Charter -Scope and outputs -Working Methods -Next steps and actions 4

5. What are Digital Coupons? Cameron Green (GS1)

6. © 2011 GS1 Creating value together with global standards Defining Digital Coupons / Offers A digital coupon is a coupon that traverses the full coupon process without the requirement to manifest as “paper” or in other hard-copy form Digital coupons can be stored and presented via numerous digital devices The transmission of digital coupons from one step to another may occur physically, electronically, or a combination of the two Mobile coupons are digital coupons received, authenticated and redeemed via consumer mobile devices Digital coupons do not involve consumers presenting paper at redemption From the ACP Digital Coupon Guidelines – Dec. 2008 6

7. © 2011 GS1 Creating value together with global standards Today’s Digital Coupon Landscape Consumers 7 Retailers Brands

8. © 2011 GS1 Creating value together with global standards Digital Coupon Example: Japan iButterfly 8

9. © 2011 GS1 Creating value together with global standards Digital Coupon Proposed Ecosystem

10. How can Standards Help? Cameron Green (GS1)

11. © 2011 GS1 Creating value together with global standards Why are digital coupon standards important to Kraft Don King (Kraft) 11

12. © 2011 GS1 Creating value together with global standards Why Standards -Difficult to implement btw brands and retailers (most implementations today closed loop) -The distribution process is different than paper -Rules for management, access, technology requirements (handsets) -The redemption process is different than paper -Authentication/auditing of offer -Multiple ways to communicate btw handset and POS -All players need guidance to ensure: -Interoperability -Good consumer experience 12

13. © 2011 GS1 Creating value together with global standards GS1 Standards Enable Multinational Brands can execute offers in the same way in multiple countries and with multiple retailers Mobile Industry and Solution Providers need a baseline and one standard to implement rather than multiple Multinational Retailers can accept offers in the same way in multiple countries Consumers will have more commonality and better experience at POS Takes costs out of the coupon supply chain at all levels Digital Coupons can be better integrated with other digital applications/solutions (Extended Packaging, Self Scanning, Shopping lists, mobile payment) 13

14. © 2011 GS1 Creating value together with global standards Potential Standards….... To enable digital coupons Identification: GTIN, GLN, GSRN... (to identify products locations, and services) Attributes: expiration date, number of uses, discount... (to make data accurate between all partners) Messaging/Processes: EDI, eCom, GDSN (Electronic communications and synchronisation) POS Integration: Barcode, Radio Frequency, Loyalty.... (How to ensure handset to POS system compatibility)

15. © 2011 GS1 Creating value together with global standards Phased Approach : start with foundational Phase 1 : Identification, Attributes, and General Process Standard ID for Offer, Offer Attributes, and guidance for linkage with other ID keys (product, location...) Phase 2 : Messaging/Processes Standard for how to communicate information between stakeholders Note : Need and priority for the next phases will be re-evaluated in the end of each phase in considerations of new industry learnings After phase 1, decide if more foundational standards are needed for consumers to connect with the POS system (POS Integration phase )

16. GSMP The Process: A Flexible Framework Jean- Luc Champion (GS1)

17. © 2011 GS1 Creating value together with global standards Objective Provide an understanding of GSMP: The role of Industry Engagement and Standards Development The Standards Development organizational framework How a Work Request becomes an approved standard The value of participation How to get involved

18. © 2011 GS1 Creating value together with global standards The New GSMP GS1 Systems Development GS1 Industry Engagement GSMP Community

19. © 2011 GS1 Creating value together with global standards What is GSMP? The global forum for users to bring business needs that require standard based solutions to create a more efficient Supply Chain Provides a comprehensive set of methods and process governance allowing GS1 Community and affected industry groups to submit their needs and lead in the creation of globally agreed standards and guidelines A Standards Development & Delivery Service to deliver against expectations

20. © 2011 GS1 Creating value together with global standards A Clear Foundation of Principles and Governance 1 1 2 2 4 4 3 3 3 4 1 Management Board 2 Board Committee For Standards

21. © 2011 GS1 Creating value together with global standards GSMP Governance and Support Structure The Governance Support groups consist of the following bodies: Board Committee for Standards (BCS) GS1 Management Board Architecture Group Process Oversight Committee Technical Standards Committee Central Operations (GS1 Staff) Central Operations (GS1 Staff)

22. © 2011 GS1 Creating value together with global standards GSMP Standard Development Structure? Working Groups fall under one of the following types: Standards Maintenance Groups (SMG): Standing working groups composed of business process and GS1 standards experts Intended to provide continuity of expertise, as well as to respond rapidly to requests for small changes. SMGs participate in both requirements analysis and system development (Steps 2 and 3 of the GSMP Process). Mission-Specific Working Groups (MSWG): Formed to work on Development Work Requests or GSMP initiatives - are closed upon completion of the solution.

23. © 2011 GS1 Creating value together with global standards The GSMP Process A Flexible Framework The ‘New’ GSMP A “cradle to grave” process - Statement of Business Need, followed by Requirements, Development and Deployment. Well defined and flexible framework - supports work initiated from understanding the needs of the community: –TYPICAL: (IUG & Community Members) –ALSO: (MOs & Industry Associations) Efficiency in Speed to Market; taking some time out of the process while protecting the integrity of the standard by ensuring ‘due process’ for the community as guaranteed in GSMP Intellectual Property protection ensured 3 System Development 4 Deployment 2 Requirements Analysis Statement of Business Need 1

24. © 2011 GS1 Creating value together with global standards WR Central Operations Central Operations Development WR Industry Engagement MSWG Central Operations & POC Central Operations & POC Association, an MO identify business need and potentially, requirements IE vets the SBN and other supporting materials (requirements) from an association, and MO, etc MSWG vets Requirements and other supporting materials (requirements) from an association, and MO, etc 1 1 2 2 4 4 3 3 Step 1 Statement of Business Need Step 1 Statement of Business Need Step 2 Requirements Analysis Step 2 Requirements Analysis Inbound Sources: GS1 Industry User Groups GS1 Community Members Member Organizations Industry Associations Inbound Sources: GS1 Industry User Groups GS1 Community Members Member Organizations Industry Associations The GSMP Process A Flexible Framework

25. GSMP Standards Development GSMP Steps 2, 3, 4

26. © 2011 GS1 Creating value together with global standards GSMP 4 Step Process 3 System Development 4 Deployment 2 Requirements Analysis Statement of Business Need 1

27. © 2011 GS1 Creating value together with global standards Work Requests (WR) Entry point into the GSMP process Transparency and visibility throughout the whole process 1 1 2 2 4 4 3 3 Central Operations Central Operations WR Standards Maintenance Groups Work Groups Development WR Maintenance WR Central Operations & POC Central Operations & POC SBN Charter W Knobs Charter W Knobs

28. © 2011 GS1 Creating value together with global standards The 4-Step Process Starts Here! 1 1 2 2 4 4 3 3 Work Request entered into the GS1 WR System Industry Engagement Individual Companies Member Organisations Industry Association

29. © 2011 GS1 Creating value together with global standards Step 1: Statement of Business Need Central Operations Central Operations WR 1 1 2 2 4 4 3 3

30. © 2011 GS1 Creating value together with global standards Step 1: Statement of Business Need 1 1 2 2 4 4 3 3 Central Operations Central Operations WR Development WR Industry Engagement Is the request globally applicable Is the business problem explanation complete and understood Is the request related to an existing IUG or a new Industry or sector Is the request technology specific Who will benefit and how ? Which MO’s support this request

31. © 2011 GS1 Creating value together with global standards Step 1: Statement of Business Need 1 1 2 2 4 4 3 3 Central Operations Central Operations WR Development WR Industry Engagement Does Industry Support this? IE Communicates to Submitter and closes WR SBN No Yes

32. © 2011 GS1 Creating value together with global standards Step 1: Statement of Business Need 1 1 2 2 4 4 3 3 Central Operations Central Operations WR Development WR Industry Engagement MSWG Central Operations & POC Central Operations & POC SMG Maintenance WR

33. © 2011 GS1 Creating value together with global standards Step 2: Requirements Gathering 4 4 3 3 Analyze requirements across all standards types Business Requirements Analysis Document (BRAD) is developed Public Review 3 3 Reviews: Community Architecture Reviews: Community Architecture Complex WO Gather and Analyze Requirements Gather and Analyze Requirements BRAD 1 1 2 2

34. © 2011 GS1 Creating value together with global standards The BRAD is used as input to development SMG or Work Group develops the Standard Community and IP Reviews 1 1 2 2 4 4 3 3 Development Draft Standards Draft Standards Prototype or Pilot (Optional) Reviews: Community Architecture Reviews: Community Architecture IP Review Step 3: System Development

35. © 2011 GS1 Creating value together with global standards Step 4: Deployment Additional Collateral Webinars / Training / Newsletters / Bulletins Conformance and Certification Impact Analysis Community Vote via eBallot Ratification by Management Board (via BCS) and POC 1 1 2 2 4 4 3 3 Confirm Additional Collateral eBallot Ratification BCS POC BCS POC Implementation Plan and Impact Analysis Implementation Plan and Impact Analysis Standards Collateral Material IP Review

36. © 2011 GS1 Creating value together with global standards Step 4 Deployment Step 3 Development Step 2 Requirements Step 1 Business Need GSMP Complex WO 4-Step Process Milestones Community eBallot Reviews Community Architecture Reviews Community Architecture SBN GSMP Working Group BRAD Reviews Community Architecture Reviews Community Architecture Community eBallot Ratified Standard IP Review & Ratification Industry Engagement BMS BSD TSD Working Group Charter POC Approval

37. GSMP Digital Coupons Work Group Charter Jean- Luc Champion (GS1)

38. © 2011 GS1 Creating value together with global standards Mission Specific Working Group Charter Executive Description This group is being formed to develop a standard identification and attributes for digital coupons. It is a requirement that digital and traditional coupon offerings be aligned at an architectural level therefore experts from traditional and digital fields are required to participate. 38

39. © 2011 GS1 Creating value together with global standards Mission Specific Working Group Charter Scope 1)to define solutions for coupon identification to support the business needs to develop attributes for coupon description (ex. Valid products, and valid locations) 2) to describe the end-to-end digital coupons process (including actors) 39

40. © 2011 GS1 Creating value together with global standards Mission Specific Working Group Charter Deliverables (1 of 2) A definition of the coupon process as it applies to digital information (data) transfer How to identify a digital offer throughout the coupon lifecycle (Setup and Communication, Discovery and Acquisition, Presentment, Validation and Redemption, and Reconciliation) How to communicate (attributes for) additional information about the offer such as: Coupon Campaign, valid products, valid locations, expiration date, number of uses, face value, additional terms & conditions, etc. How to define the data and data structure of any offer definitions that will be used through the digital coupon redemption process to establish the validity and business rules for validation 40

41. © 2011 GS1 Creating value together with global standards Mission Specific Working Group Charter Deliverables (2 of 2) How to define the data and data structure (independent of data carrier – barcodes, NFC, etc) of any presentment means between consumer and POS that will be used through the digital coupon redemption process. Note: data carrier is required for some processes and thus must be defined and standardised as part of project How to define the data and data structure of redemption definitions that will be used through the digital coupon redemption process to establish that a redemption has occurred. What is the minimum data that must be communicated at each step of the coupon process 41

42. © 2011 GS1 Creating value together with global standards Mission Specific Working Group Charter Timeline Q1: Requirements gathering (BRAD) Q2: Standard development (focus on Identification and attributes) Q3: Standard publication Q4: Guidelines and/or deployment material defined and drafted 42

43. © 2011 GS1 Creating value together with global standards Mission Specific Working Group Charter Timeline -Forming the group ( meet quorum of 6/6/6 - 18 ) -Business Requirement submission -Business Requirement approval ( Community Review & eBallot ) -Solution development -Standards publication 43

44. Scope and Outputs Scott Gray Cameron Green Dipan Anarkat

45. © 2011 GS1 Creating value together with global standards The “What” and “How” of AIDC Application Standards What? Application definition (scope) Identifiers (GS1 Keys or attributes) required or optional Data Carrier choices and specifications Rules Key Allocation AIDC Validation Symbol Placement Rules How? Business Requirements Requirements to Identifier mapping Carrier to Operative Scanner Environment mapping Identifier versus carrier trade-offs and selections Rules established 45

46. © 2011 GS1 Creating value together with global standards Existing versus New Standards Existing Application Greatest benefit with least disruption Is the change… Backward compatible or otherwise justified with migration planning? Interoperable across required technologies Balanced impact across all affected parties/regions New Application Well defined scope and terminology New Key? New Carrier? New Operative Scanning Environment? New Rules? 46

47. © 2011 GS1 Creating value together with global standards Standards Output 1 1 2 2 4 4 3 3 Business Requirements & Analysis Document (BRAD) Business Requirements & Analysis Document (BRAD) WR Barcodes & Identification GSCN GS1 General Specification (update) GS1 General Specification (update) Digital Coupons Process Business Process Standard GS1 Digital Coupons Standard GS1 Digital Coupons Standard

48. Working Methods Jean- Luc Champion (GS1)

49. © 2011 GS1 Creating value together with global standards Our Methodology 1.Describe the business scenario(s) 2.Establish process boundaries 3.Gather Business Requirements 1.Compile into list 2.Agree upon list (team consensus) 3.Review to assure clarity and understanding 4.Transcribe into the BRAD document

50. © 2011 GS1 Creating value together with global standards 50 Business Scenarios Scenarios are needed to establish CONTEXT Questions to be considered when describing scenarios 1.What is the starting point? 2.What is the end point? 3.Who are the supporting roles? 4.Where is a coupon read/scanned? 5.Who is performing the coupon read/scan?

51. © 2011 GS1 Creating value together with global standards A Simple Illustration 51 Care FacilityManufactureDistribution These are the boundaries From: Finished GoodsTo: End of Treatment This example was used by the AIDC Application Standard For HG team

52. © 2011 GS1 Creating value together with global standards 52 A more complex one (Logistics Interoperability Model)

53. © 2011 GS1 Creating value together with global standards Digital Coupon Proposed Ecosystem

54. © 2011 GS1 Creating value together with global standards Business Requirement Gathering Gather Business Requirements (as-is)“I……NEED…..BECAUSE” Define Business Terms A template is used to capture and analyze business requirements

55. © 2011 GS1 Creating value together with global standards Step 2 - Drill Down Gather Business Requirement Analyze Business Requirements Develop A BRAD * We will use templates to manage the work and provide an audit trail * *

56. © 2011 GS1 Creating value together with global standards Step 2 - Drill Down Gather Business Requirement “I-Need-Because” Rules Business Requirements Template Business Requirements Master List

57. © 2011 GS1 Creating value together with global standards “I…Need…Because” Rules 1.Only one “I” may be used for a single business requirement 2.“I” is the role/actor in the supply chain where the need is required (e.g. manufacturer, Wholesalers, Distributor, Retailer) 3.Only one “Need” may be used for a single business requirement 4.Only one “Because” may be used for a single business requirement. The “Because” is the rationale for the requirement

58. © 2011 GS1 Creating value together with global standards I need…because… I need shoppers to reach extended packaging information … …because the information is dynamic or will not fit on the package We do not specify solutions in requirements like: I need GTIN because I want to find extended packaging information AIDC data mapping comes later

59. © 2011 GS1 Creating value together with global standards I need…because… I need to meet retail POS needs but also regulations for more AIDC information… …because both are needed on the package We do not specify solutions in requirements like: I need GS1 DataMatrix because I want a bar code that carries everything AIDC data carrier selection comes later

60. © 2011 GS1 Creating value together with global standards Gather Business Requirements - Drill Down Submit Business Requirements Business Requirements Template Business Requirements Master List “I-Need-Because” Rules Compile Master List Business Requirements Single List Each Contributor Modeler

61. © 2011 GS1 Creating value together with global standards Step 2 - Drill Down Analyze Business Requirements Vetting Process Business Requirements Master List Approved Business Requirements B2C DC MSWG Criteria For Good Business Requirements

62. © 2011 GS1 Creating value together with global standards Criteria – Good Business Requirement 1.Roles (supply chain actors) are identified 2.Rationale is provided 3.Wording is clear and unambiguous 4.Wording can be understood by everyone, not just subject matter experts 5.Is within the scope of work 6.Is a global requirement 7.Does not identify a solution 8.Is not a recommended best practice

63. © 2011 GS1 Creating value together with global standards Analysis Process Analysis may result in one of the following: 1.Identical/similar requirements may be grouped into a single requirement 2.Analysis of one requirement might add or split the requirement into two or more requirements for clarity and understanding 3.Bad requirements (not meeting our scope or rules) will be deleted or placed on the parking lot, as appropriate, and closed 4.Good requirements will be approved and closed 5.When a requirement is fully vetted (closed and moved to the appropriate sheet, it will not be open for further analysis

64. © 2011 GS1 Creating value together with global standards Step 2 - Drill Down GDD Approved Business Requirements GS1 Architecture Principles Develop A BRAD Approved BRAD BRAD Template BCD (from step 1) B2C DC MSWG

65. © 2011 GS1 Creating value together with global standards Develop A BRAD - Drill Down Prepare BRAD Approve BRAD Complete AG Presentation AG Principles GDD Motion To Progress BRs Template BCD Approved BRAD 2 week lead time

66. © 2011 GS1 Creating value together with global standards Managing Multiple Bar Codes ID WG Updated Business Requirements Template Created: August 19, 2009 TEMPLATE INEEDBECAUSE Number Role (Who?) Business Requirement (WHAT?)Rationale (WHY?)StatusSourceWG Remarks Business Requirements Template After Gathering & Work Group Analysis 3 CHOICES: Approve Delete Parking Lot

67. © 2011 GS1 Creating value together with global standards BRAD Contents Executive Overview Acknowledgements References Scope General Definitions Business Process Analysis Business Rules & Requirements Analysis Structured Business Scenarios Business Object Analysis Conceptual Solution (Examples) Implementation Considerations Test Scenario Summary Adherence to Architectural Principles Glossary Business Requirements Analysis Document (BRAD) For Blood Derivatives BRAD Release: #.#.#, Blood Derivatives Work Group Date: xx July 2009, Version 0.0

68. Next Steps and Actions Jean- Luc Champion (GS1)

69. © 2011 GS1 Creating value together with global standards Quorum Development Who is registered so far:  10 MO’s  1 Manufacturer  2 Retailers  2 Service Providers GSMP MSWG rules says 6/6/6 – 18. 69

70. © 2011 GS1 Creating value together with global standards How to register 70 http://www.gs1.org/gsmp/participation Participating in GSMP is easy!

71. © 2011 GS1 Creating value together with global standards How to register 71 Question:Is my company registered in the GS1 Community Room? If you don't know Click here for a list of participating companiesClick here for a list of participating companies Answers: Yes - Go to the next step No - Go to the GS1 Community Room company registration pageGS1 Community Room company registration page Step 1: GS1 Community Room Account (c-Room) Question:Do I have an account in the GS1 Community Room? If you don't know Click here to find outClick here to find out Answers: Yes - Go to Step 2 No - Go to the GS1 Community Room registration page to register and receive your username and passwordGS1 Community Room registration page

72. © 2011 GS1 Creating value together with global standards 72 Step 2: GS1 Intellectual Property Policy (IPP) - For More information on the GS1 IP Policy and Opt-In documents Click Here For More information on the GS1 IP Policy and Opt-In documents Click Here Question: Has my company signed an IP with GS1, EPCglobal or MobileCom? If you don't know Log into C-Room, Click on Your Company Name, view the IPP statusLog into C-Room Answers: If Yes, which policy did your company sign: GS1 IP - go to next step EPCglobal - sign here GS1 MobileCom - sign here No - click here to sign the GS1 IP Policysign here here

73. © 2011 GS1 Creating value together with global standards How to register 73 Step 3: Join a GSMP Working Group (all GSMP working groups and SMGs) Action :Go to the GSMP Groups Webpage to review all groups available to join and their respective requirements to join. Click on the Join Group link. GSMP Groups Webpage Question: Has my company signed the group Opt-in agreement or the Automatic Opt-In? Answers: Yes - Your request will be accepted No - You will receive an email with a link to the Opt-In agreement to be signed or click here to view a list of all working groups with links to Opt-Insclick here

74. © 2011 GS1 Creating value together with global standards What Can Be Shared Status No IPPGSMP Communications Global Agenda Industry Engagement Team work in progress (if a member of the group) GS1 Standards IPPAll of the above, plus: Community Review documents Community eBallots Opt-InAll the above, plus: work in progress

75. © 2011 GS1 Creating value together with global standards Content Management http://community.gs1.org/apps/org/workgroup/gsmpb2cdcmswg/ 75 GSMP B2C Digital Coupons MSWG

76. © 2011 GS1 Creating value together with global standards Meetings  The WG is responsible for scheduling meetings to accomplish its work. Sessions are defined as face-to- face or physical meetings and teleconferences.  Face-to-face meetings will occur at the behest of the group, will cover 2 or 3 days per meeting and will be held in order to speed up the work as much as possible.  Face-to-face meetings will be arranged in GS1 GO locations: Brussels, Belgium or Princeton, NJ, USA or may be hosted by participant companies or Member Organizations. 76

77. © 2011 GS1 Creating value together with global standards Teleconferences  Teleconferences will occur every 2 nd & 4 th Thursday of the Month from 0830–1100 EST / 1430-1600 CET.  A kick-off teleconference or physical meeting will be scheduled as soon as the group has been formed. 77

78. © 2011 GS1 Creating value together with global standards Co-Chairs (2) 78 The responsibilities of the Co-Chairs of any GSMP group are as follows:  Ensure that the group fulfills its mission.  Develop and/or review the agenda for group meetings, in consultation with the Group Facilitator  Lead the conducting of business in group meetings  Work to resolve conflicts that arise during group discussion  Make best effort to attend every group meeting (at least one Co- Chair must be present at every meeting)  Recommend the appointment of additional group leadership positions, subject to confirmation by a motion of the group  Represent the group in interactions with other groups, including Governance Groups

79. Contact Details GS1 Global Office Avenue Louise 326, bte 10 B-1050 Brussels, Belgium T + 32 2 788 78 00 E contactus@gs1.org W www.gs1.org

80. GS1 Belgilux: GCN example (possible solution) for different types of vouchers

81. © 2011 GS1 Creating value together with global standards GS1 Company Prefix Coupon Reference Number Check digit Serial number (optional) N 1 N 2 N 3 N 4 N 5 N 6 N 7 N 8 N 9 N 10 N 11 N 12 N 13 X 1 … X 16 variable length GCN : Global Coupon Number the coupon issuer can represent the consumer ID or unique voucher ID Allocated by a GS1 organisation Allocated by the coupon issuer Serialized coupon numbers are crucial for digital coupons to trace consumers, to understand shopper behavior, for shopper segmentation The GCN allows to launch individual promotions (direct marketing). With the Coupon DP: coupon clearing and fraud prevention

82. © 2011 GS1 Creating value together with global standards Different types of ‘vouchers’ Personalized coupons (XX) 5410000123459ABX001 : coupon ID (17)090914 : expiry date (3902)075 : value in €

83. © 2011 GS1 Creating value together with global standards Different types of ‘vouchers’ (xx)5410000123459ABX001 (17)090930(3900)6 (XX) 5410000123459ABX001 : voucher ID (17)090930 : expiry date (3900)6 : value in € Meal vouchers

84. © 2011 GS1 Creating value together with global standards Vouchers linked to the usage of payment cards VISA voucher  GCN could be a solution

85. © 2011 GS1 Creating value together with global standards Vouchers linked to the usage of payment cards American Express voucher

86. © 2011 GS1 Creating value together with global standards Other vouchers EANDIS voucher – custiomer loyalty, value of 150 € Eco voucher Voucher linked to the loyaldy card eg DELHAIZE voucher of -5 €....

87. © 2011 GS1 Creating value together with global standards Advantages of the GCN One single coupon solution Faster and more accurate clearing Direct tracing of coupon issuer (GCP) Solution for all types of ‘vouchers’ (meal, gift, eco, high value vouchers,...) in paper and digital format. Combined with the coupon DP: Supports all types of coupons (eg. %) Supports all additional coupon data Fraud prevention Increased efficiency at the POS + consumer satisfaction Dematerialisation of coupon if combined with GS1 DataBar