1. Simfund PRO, 7.0: Distribution Data Enhancements –
New Features & Functionality

2. Simfund 7.0 – New Features & Functionality
Look, feel and functionality of Simfund remains exactly the same both in original views & new views
Select, Grouping, Column, etc.
Large majority of existing Simfund data flows seamlessly into new Views
Mstar & Lipper categories, performance, ratings, fees, specialty flags, etc.
Combined with new data from Access Data (AD)
New AD data stored under Choices -- Distributor & Channel Items
Distributor & Channel Assets and Flows (AD)
Other distributor and channel data points

3. Distribution Data Enhancements
Simfund PRO, 7.0:
Distribution Data Enhancements
New Data
New Views
Intuitive Switching
My Funds Analysis
Graphs & Reports
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4. Simfund PRO, 7.0:
New Data
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5. What’s New to Simfund 7.0 Clients
U.S. Long-Term, Open-End Mutual Funds & ETFs Assets by Business Segment
Approx. $10 Trillion Total Industry AUM
Enhanced Simfund Distribution Coverage
Defined
Contribution
Plans
25%
$6+ trillion long-term assets
900 Distributors
9 Distribution Channels
Based on data from 140+ fund managers
45 ETF managers
Monthly assets & net flows by channel & distributor
Intermediary-
Sold
50%
Other
(*including a portion of DC Plan AUM)
Direct-Sold
10%
ETFs
12%
This new data is sourced from SI’s partnership with Access Data, a Broadridge company. Simfund now contains data from Mstar (MS), Lipper (LI), ICI, SI and Access Data (AD) 5

6. 9 Distribution Channels
Key Intermediary-Sold Data Characteristics – Comprehensive Scope to Create Your Distribution Road Map
9 Distribution Channels
900 Distributors
Wirehouse
Independent / Regional
RIA
Private Bank
Trust Companies
Bank BD
Dual-Registered RIA
Retirement Platforms
Discount
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7. Supporting Product Management & Development, Business Strategy & Distribution Teams with Timely Market Intelligence
An integrated product + distribution competitive analytics tool
Promoting the increasing need for product, strategy & distribution teams to work more closely together
Refining the importance of “who to bring what message to”
And adding the “where” to the “what” and “how” of competitive analysis
Sales Q’s
Product Q’s
What distribution channels and distributors are growing?
How does my existing distribution footprint fit into this reality?
Where do we need to strengthen our existing efforts / where do new partnership opportunities exist?
What are the key demand features across different channels and distributors?
Where might my firm’s existing funds fit best w/in the FA community?
Where might my firm’s skill set translate to success with new products?
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8. Simfund PRO, 7.0:
New Views
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9. Distributor Analysis & Channel Analysis Views
New Views in Simfund 7.0:
Distributor Analysis & Channel Analysis Views
The 5 Original Views Remain Exactly the Same
The Added Data & Features Are Housed in the 2 New Views
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10. Distributor Analysis View
The same universe of funds as Fund Analysis View, plus a new Easy Select and filters:
Distributor
Firm Type
Distributor Total Assets
Distributor Net Flows
Share Class Type
ETF Active-Passive
*My Name (My Fund or My Portfolio)
* With My Funds Analysis enabled
Bank B-D
Clearing Firm
Discount
Independent
Investment Manager
Private Bank
Retirement Platforms
Trust Co
Wirehouse
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11. Distributor Analysis View
New Grouping Items:
Distributor Firm Type
Distributor Name
Distributor Parent Name
New Column Items:
Distributor Net Flows
Distributor Total Assets
*My Distributor Net Flows
*My Distributor Total Assets
* With My Funds Analysis enabled
Analyze intermediary-sold mutual fund distribution at specific distributors.
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12. Channel Analysis View
The same universe of funds as Fund Analysis View, plus a new Easy Select and filters:
Detailed Channel
Wirehouse
RIA
Dually Registered RIA
Independent/Regional
Retirement Platforms
Private Bank
Bank B-D
Discount
Trust Co
Channel Total Assets
Channel Net Flows
Share Class Type
ETF Active-Passive
*My Name (My Fund or My Portfolio)
* With My Funds Analysis enabled
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13. Channel Analysis View New Grouping Items: Channel Name Channel Type
Broker Dealers
RIA
Bank & Trust
Discount
Retirement
New Column Items:
Channel Net Flows
Channel Total Assets
*My Channel Net Flows
*My Channel Total Assets
* With My Funds Analysis enabled
Analyze intermediary-sold mutual fund distribution across the various distribution channels.
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14. Simfund PRO, 7.0: Intuitive Switching
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15. Distributor Analysis View
Intuitive Switching
Simfund 7.0 will automatically change the data items between the new views
Distributor Analysis View
Channel Analysis View
Distributor Name
Channel Name
Distributor Total Assets
Channel Total Assets
Distributor Net Flows
Channel Net Flows
My Distributor Total Assets
My Channel Total Assets
My Distributor Net Flows
My Channel Net Flows
Distributor Parent Name
Distributor Firm Type
Channel Type
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16. Simfund, PRO 7.0: My Funds Analysis
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17. Distributor Analysis View
My Funds Analysis
Distributor Analysis View
Channel Analysis View
Grouping
Column
Select/Filter
My Fund Name
My Portfolio Name
My Manager Name
My Manager Full Name
My Manager Parent Name
My Distributor Total Assets
My Distributor Net Flows
My Fund Number
My CUSIP Number
My NASDAQ Ticker Symbol
My Portfolio Number
My Manager Code
My Channel Total Assets
My Channel Net Flows
Analyze intermediary-sold mutual fund distribution for your funds or company’s share. Analyze specific distributors or across the various distribution channels.
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18. My Funds Analysis Grouping Items: Column Items: Row Filter:
Sample Query 1: Analyze My Funds % of Competitor within Morningstar Category by Distributor based on Aug ‘12 assets
Grouping Items:
Mstar Category Name
Distributor Name
Column Items:
SUM (Distributor Total Assets)
SUM (My Distributor Total Assets)
MY% (My Distributor Total Assets)
Row Filter:
Rank (numeric – 1 to N) from 1 to 10 the SUM (Distributor Total Assets)
Quick Tip: Since a “My” data item is NOT included the peer group, use My Distributor Total Assets and MY% of My Distributor Total Assets to calculate Market Share for My Fund Company. Analyze your assets vs. Competitors side by side for a Distributor.
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19. My Funds Analysis
Sample Query 2: Market Share for My Portfolios within Morningstar Category at Distributor based on Aug ‘12 assets
Grouping Items:
MStar Category Name
Distributor Name
My Portfolio Name
Column Items:
SUM (Distributor Total Assets)
Share (Distributor Total Assets)
Quick Tip: Since My Portfolio Name is included the peer group, use Share% of Distributor Assets to calculate Market Share for My Fund Company
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20. Simfund PRO, 7.0: Graphs & Reports
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21. Graphs Distributor Analysis: Channel Analysis: Slide 21
Distributor Assets: Pie
My Distributor Assets: Pie
Risk/Ret by MS Ctg, Dist Assets: Bubble
Risk/Ret by MS Ctg,MyDist Assets: Bubble
Risk/Ret by LI Cl, Dist Assets: Bubble
Risk/Ret by LI Cl,MyDist Assets: Bubble
My Distributor Assets: Bar
Distributor Assets: Bar
Distributor Assets: Line
My Distributor Assets: Line
Distributor Assets vs. Market Share
My Distributor Flows: Bar
Distributor Flows: Bar
Distributor Flows: Line
My Distributor Flows: Line
Risk/Ret by MS Ctg, Dist Flows: Bubble
Risk/Ret by MS Ctg, MyDist Flows: Bubble
Risk/Ret by LI Cl, Dist Flows: Bubble
Risk/Ret by LI Cl, MyDist Flows: Bubble
Channel Analysis:
Channel Assets: Pie
My Channel Assets: Pie
Risk/Ret by MS Ctg, Chan Assets: Bubble
Risk/Ret by MS Ctg,MyChan Assets: Bubble
Risk/Ret by LI Cl, Chan Assets: Bubble
Risk/Ret by LI Cl,MyChan Assets: Bubble
My Channel Assets: Bar
Channel Assets: Bar
Channel Assets: Line
My Channel Assets: Line
Channel Assets vs. Market Share
My Channel Flows: Bar
Channel Flows: Bar
Channel Flows: Line
My Channel Flows: Line
Risk/Ret by MS Ctg, Chan Flows: Bubble
Risk/Ret by MS Ctg, MyChan Flows: Bubble
Risk/Ret by LI Cl, Chan Flows: Bubble
Risk/Ret by LI Cl, MyChan Flows: Bubble
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