1. My Journey -Dhanraj Tirumala

2.  Novopan - developed a Marketing Mix  Crompton Greaves - Mumbai - Campus Placement  NavaBharat Group – Hyderabad - Marketing Manager - Sales and Marketing of Electronic Components – All India - Diversification plans for the Group  OMC Computers Ltd - Marketing Coordination Manager - Regional Manager - National Sales Manager

3.  Incorporated in1994 - Niche Technology player  Capitalizing on 12 years of prior work experience - Technology - Marketing - Developing Technology based Training Systems  1 st Generation Entrepreneur - Pros and Cons  Started with a Capital of Rs. 3 Lakhs

4.  Bootstrap to avoid Debt Trap  Talent alone will not count  Think out of the box - Creativity, Innovation, Positioning  Do not let day-to-day firefighting affect your long range planning.  Be centered like a Pendulum  Develop a trust-worthy core employee team  Don’t let the phone ring more than 3 times

5.  Delegate as much as possible  Adopt IT from day 1  Manage your statutories on Priority basis  The Learning Curve is not a Parabolic but a Sine Wave  All in All - A Roller Coaster Ride - Taught me the distinction between “The Good”, “The Bad” and “The Ugly” - Different Perspectives – Employee vs. Employer - Buck Stops with You

6.  “Experience is what you get when you don’t get what you want. Hence, having a Mentor is important.” 4 C’s of Entrepreneurship - Courage - Conviction - Commitment - Consistency  Follow Ethical Business Practices

7.  Integrity and Commitment of Top Management  Keep business always on a Growth curve  Family support is a key ingredient  Invest in a good Secretary and Accountant  Demonstrate Reliability – On Time, Everytime

8.  Go Digital!  IT Based Projects are no longer Rocket Science  Language Conversion – Local Text e.g. తెలుగు  Hardcopy -> Electronic form conversion made easy  Advancements in Animation e.g. Mayabazar  E-tutoring,Cloud Computing.  Capital Investment is low  Scope for creating employment  Human Capital is easily available in India – Techno Coolies

9.  Future is in Clean & Green Projects  Indian Space & Military Applications  Engineering Design Services  Software & Customised Hardware for Utilities  Disaster Management  Identify gaps/problems in Market Place - e.g. Need for Quality Towels/Socks - TATA Water Filters, Nano Car, Nano Housing

10.  Rural Areas  Mobile Telephony Services  eMusic – Downloads/Writing Music  ePaintings/eMuseums  Creating ePhotoalbums

11.  Create a USP for your Product/Service  4 P’s of Marketing - Product/Price/Placement/Promotion  Use Media extensively for Promotion (Free if possible)  Even if you are “Me Too”, it’s OK e.g. Tata Cars  Promotion without Substance is dangerous  Make everybody a sales person in your organization  Think Global, Act Local

13. # 11…..The 3 Legged stool- - Contribute - Continuous Learning - Have Serious Fun

14. # 10 ….. Live off your parents as long as you can. Delay entry into Workplace. Travel Overseas. Do an Internship. Investigate your Passions

15. # 9 …. Don’t get Married too soon - Age 26 – 30 is the right Age - Earlier to this age you may not know who you are, - You can be self supporting

16. # 8….. Pursue a Career, not a job. - build Knowledge & Skills - do not chase money - keep away from herds

17. # 7 …. Avoid Procrastination -getting immobilised by mobiles -getting caught in the Net -surfing channels on TV

18. # 6 …..Challenge the Known & Embrace the Unknown. -think out of the box -indulge in creativity & innovation. -Kaizen (continuous improvement)

19. # 5 …..Skills Acquisition -Learn to speak Chinese -Improve your English -Identify your core competence -Never forget your domain Knowledge -I.T Skills

20. # 4….. Play to Win -Make winning a habit -You are limited by your imagination -Your life is your creation

21. # 3 …..Never forget your values. - don’t play dirty - on a high with knowledge, not gizmos. - instant gratification & long term pain

22. # 2 ….. Leadership - Take responsibility - Team building - Avoid crab mentality - Think win-win.

23. # 1….Enjoy family & friends -remember your parents as a major support system -nurture relationships -be known as a person of high integrity

24. THANK YOU

25. Dhanraj Tirumala CEO & Founder, TRISHA Technologies Email: dhanrajtirumala@gmail.comdhanrajtirumala@gmail.com Mobile: 9848019810