3 Jose R. Villa President / Senior Strategist Sensis Mario X. Carrasco Partner ThinkNow Research @jrvilla /in/JoseVilla ThinkMulticultural.com @marioxcarrasco /in/MarioXCarrasco ThinkNowResearch.com/blog SensisBureau.com
5 Online Panel Over 30,000 respondents to recruit from Nationally-representative per census Unique recruitment model that encompasses online and offline recruitment methods such as Spanish- language television advertising Research Fortune 500 clients Over 30 years of research experience specifically in the Hispanic market Only Hispanic market research company that owns & operates an in-house panel Experts in Hispanic Market Research ThinkNow Research provides innovative online market research solutions for companies looking to understand the U.S. Hispanic consumer. We specialize in researching the U.S. Hispanic demographic and other hard-to-reach consumers in order to deliver high quality research to our clients that bear actionable and meaningful results.
6 BACKGROUND Advertising & digital agency 43 employees 12 million in revenue (2013) 16 years in business Independent, minority-owned Offices in L.A., DC, & Atlanta CAPABILITIES Research & Analytics Strategic Planning Media Planning & Buying Creative Development Digital Marketing Mobile & Website Development Hispanic, African-American, Asian Marketing
16 The Hispanic Millennial Project is a joint research study developed by cross-cultural advertising agency Sensis and leading market research firm ThinkNow Research.
17 Innovative research initiative on U.S. Hispanic millennials Designed to compare Hispanic millennials to non-Hispanic millennials as well as their older Hispanic (35+) counterparts www.HispanicMillennialProject.co m Introducing the Hispanic Millennial Project
19 Research Methodology ThinkNow Research conducted a nationwide online survey between March 14-19, 2014. A total of n=900 interviews were completed. Qualified respondents were segmented into one of the following three groups: *Non-Hispanic White does not include African-Americans, Asians and other ethnic groups Respondents in each group were weighted to match US Census for gender, age and US region. Hispanic MillennialsHispanics 35+Non-Hispanic White Millennials OriginSelf-identify as Hispanic origin Self-identify as White Non-Hispanic origin* Age18 to 34 years of age35 to 64 years of age18 to 34 years of age Base SizeN=300
20 Acronyms “HM” = Hispanic Millennials “FHM” = Foreign-born Hispanic Millennials “UHM” = U.S. Born Hispanic Millennials “NHM” = non-Hispanic Millennials “H35+” = Hispanics 35-64 “FH35+” = Foreign-born Hispanics 35-64 “UH35+” = U.S. born Hispanics 35-64