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Capabilities Overview and Case Studies Back-to-School Survey of the College Millennial Consumers.

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Presentation on theme: "Capabilities Overview and Case Studies Back-to-School Survey of the College Millennial Consumers."— Presentation transcript:

1 Capabilities Overview and Case Studies Back-to-School Survey of the College Millennial Consumers

2 Student Insights CMCs Back-to- School Survey 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,010)

3 Student Insights 2 How Do They Feel About Their Financial Situation? 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,010)

4 Student Insights 2 How Do They Feel About Their Financial Situation? 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,010)

5 Student Insights 2 How Will They Fund Expenses? 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,010)

6 Student Insights 2 What Are They Spending On the Most? 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,010)

7 Student Insights 2 Where Are They Willing to Splurge a Little (a very little) 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,010)

8 Student Insights 2 What Influences Their Buying Decisions the Most? 8 Source: Fluent 2013 research. College Millennials surveyed (n=1,010)

9 Student Insights 2 We are Fluent The Company We Keep Specializing in “translating brands for the college world,” Fluent works with clients who want to understand and engage College Millennial Consumers (CMCs) nationwide, both on- and off-campus. Fluent capabilities include: campus activities and programs, College Millennial Consumer insights, digital and social media strategy and activations, and experiential programs. 7


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