Marketing Efforts We sponsor year round Professional Networking Events and conferences across the country CRM Social networking Website analytics Facility tours Promotional materials management
2011 Marketing Event & Conference Locations Mason, OH Tucson, AZ Los Angeles, CA Colorado Springs, CO Boca Raton, FL Ft. Lauderdale, FL Miami, FL Houston, TX Layton, UT Oklahoma City, OK Chicago, IL Los Angeles, CA Lowell, MA New York, NY Harrisburg, PA Philadelphia, PA Stockbridge, MA Las Vegas, NV Palm Desert, CA Charlottesville, VA Fredericksburg, VA McLean, VA St. Paul, MN Chandler, AZ Savannah, GA Augusta, GA Atlanta, GA Phoenix, AZ La Quinta, CA Evanston, IL Maitland, FL Newport Beach, CA Omaha, NE Lincoln, NE St. Louis, MO Palm Beach Gardens, FL Madison, WI Bismarck, ND Fargo, ND Santa Barbara, CA Prescott, AZ Summit, NJ Stamford, CT Washington, DC Cape Cod, MA Austin, TX Sarasota, FL Pacific Palisades, CA Bryn Mawr, PA Holly, MI Scottsdale, AZ Nashville, TN Towson, MD Chevy Chase, MD Bethesda, MD Delray Beach, FL Westport, CT White Plains, NY Pittsburgh, PA Beachwood, OH Reston, VA
Marketing Plans Constant personalized interaction among Mental Health Professionals, Educational Consultants, Interventionists, and other Programs Advertisements in both print and digital media Events and Luncheons Conferences and personal visits to therapist offices
First 6 Months of 2012 Event & Conference Locations Orlando, FL Tucson, AZ Scottsdale, AZ Vero Beach, FL Clearwater, FL Gainesville, FL Durham, NC Chapel Hill, NC Charlotte, NC Chattanooga, TN Memphis, TN Louisville, KY Nashville, TN Houston, TX Myrtle Beach, SC Charleston, SC San Diego, CA Aurora, CO Denver, CO Boulder, CO Iselin, NJ Boston, MA Phoenix, AZ Austin, TX Dallas, TX Chicago, IL La Quinta, CA Indianapolis, IN Carmel, IN Charlottesville, VA St. Louis, MO St. Paul, MN Minneapolis, MN Milwaukee, WI Waukesha, WI West Allis, WI Cincinnati, OH Dayton, OH **more to come!**
Marketing Goals To increase brand awareness among both mental health professionals and the general public To educate families and professionals about our unique approach to mental healthcare To establish long lasting relationships with Referral Sources To create a direct relationship between program clinicians and our Admissions Team through continuous communication
Clinical Goals NO Surprises! – When any incident occurs with a client, notify the Referral Source first Therapeutic Alliance – To help diffuse any situation, the Referral Source should be notified first This keeps the integrity of the incident when communicating with parents – By the Referral Source knowing they can help protect our reputation
Relationship established after time and hard effort Clinician Admissions Marketing Clinician Admissions Marketing REFERRAL SOURCE TRUST **After time, the clinician will be familiar with our program. As a result, the clinician will start communicating with Admissions directly with any referrals.** TRUST
What is the Pasadena Villa Marketing Department’s “bread and butter”?
Email Luncheons 1 on 1 Meetings 1 on 1 Phone Calls Tours SEO Conferences
Referrals MarketingAdmissionsTreatment Clinicians stays in touch with Referral Source and Referral Relations Team Referral Relations Team stays in touch with Referral Sources, Admissions, and Clinicians Admissions stays in touch with Clinicians, Referral Relations Team and the Referral Source
Clients! Qualified Referrals Referral Relations Team Admissions Team
What are some possible steps in the marketing process where a referral is converted to a qualified admission? …Allow us to illustrate with a simplified example!...
Referrals do NOT guarantee admissions Most referrals will take longer than 2-3 months to convert into admissions When traveling to an event or conference, a team member is gone for at least 3 days The average length of stay for our clients is 492 days
We attend over 125 events a year including co-sponsored lunches, conferences, trips or tours. – This breaks down to 10 per month or 2 ½ per week! – Every Monday – Sunday you will find us in 2 ½ cities! 125 events a year = 125 different locations and thousands of possible referral sources
Where do referrals come from? 23 8 9 17 4 15 4 2 1 ** Data Collected Represents 2011 YTD Admissions ** 83 Total