1. ENGL 392A 1 Introduction English 392A Presentation: Document: Nystrom Tissue/ towel holder Easy 3 Step Installation

2. ENGL 392A 2 Document

3. ENGL 392A 3 Audience  Do-it-yourselfer. Easy 3 Step Installation.

4. ENGL 392A 4 Audience  Do-it-yourselfer. “Easy 3 Step Instalation.”  Gestalt Principal of Proximity.

5. ENGL 392A 5 Audience  People with some experience / knowledge. Aware of the process / use of tools. Drill Hole Insert Anchor Mount Face & Secure

6. ENGL 392A 6 Purpose  To give instruction. User invoked document.  Boxes / circles signal most important information.

7. ENGL 392A 7 Purpose  To give instruction. User invoked document.  Boxes / circles signal most important information.  Gestalts Principal of Common Space (Horn 75-76).

8. ENGL 392A 8 Purpose  To calm and reassure. Background colour and Typeface.  Background Blue: cool colour, takes anxiety out of project.

9. ENGL 392A 9 Purpose  To calm and reassure. Background colour and Typeface.  Background Blue: cool colour, takes anxiety out of project.  Good contrast to the boxes – white ground, black figure.

10. ENGL 392A 10 Purpose  To calm and reassure. Background colour and Typeface.  Background Blue: cool colour, takes anxiety out of project.  Good contrast to the boxes – white ground, black figure.  Serif font: familiar, human touch.

11. ENGL 392A 11 Purpose  To calm and reassure. Background colour and Typeface.  Background Blue: cool colour, takes anxiety out of project.  Good contrast to the boxes – white ground, black figure.  Serif font: familiar, human touch.  Should it be a Sanserif face?  Should it there be a more technical looking diagrams?

12. ENGL 392A 12 Purpose  Large scope of user. For use in all major North American markets.  A lot of noise having all three languages.

13. ENGL 392A 13 Context  Genre: Reference Card. User invoked document.  User scans document to retrieve necessary information.  Document thrown away after use.  Used in Bathroom during project.  Used in aisle at store to determine if project is feasible.

14. ENGL 392A 14 Guttenberg Model

15. ENGL 392A 15 Needs Improving One of the most important pieces of information pushed off to the side. Lots of open space. Roughly 40/60 Maybe even less Spelling error. Nothing at optimal focal point.

16. ENGL 392A 16 What Grid? Text off centre of document. No symmetry or real balance.

17. ENGL 392A 17 Good to Go Colour: serves a purpose Hand drawn graphics give do-it- yourself feel. Template is easy to cut out of the document for use. Good use of colour. Good landmark