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22-23.05.2014Ministers two Infrastruktury i Rozwoju1 10 YEARS IN EU advertising action.

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Presentation on theme: "22-23.05.2014Ministers two Infrastruktury i Rozwoju1 10 YEARS IN EU advertising action."— Presentation transcript:

1 22-23.05.2014Ministers two Infrastruktury i Rozwoju1 10 YEARS IN EU advertising action

2 22-23.05.2014Ministers two Infrastruktury i Rozwoju2 Action’s main assumption Aim of action: Promotion of the progress of civilisation thanks to the access to European Union, our existance and the usage of Structural Funds. Description of action:  horizontal and multithreaded character of the campaign,  presenting in sectional cases the subject matter of European funds - many life areas supported by Structure Funds and all operational programmes,  cooperation with all management institutions of EF and promotion of all operational programmes Action’s message:  Polish attendance in EU is a progress of civilisation and a chance to gain advantages in life area,  10 years in EU provides a number of benefits and projects, realized on a large scale during the time of our membership,  The Poles are proud of Polish develompent during these 10 years. This is an opportunity to reassure and celebrate together.

3 22-23.05.2014Ministers two Infrastruktury i Rozwoju3 10 years in EU– other message – innovative action Aim of the action entailed a necessity of innovative approach:  engaging beneficiaries of EF to organize Open Days, promotion and participation in events, for the first time on such a big scale  engaging as many institutions implementing Structral Funds as possible  Coordination of MID whole action included several dozen institutions and hundreds beneficiaries from all around Poland  uniform and comprehensible mark of all events - logo, web side, publicities  organizing in all Polish regions a special event on 1 st May  increasing a range reception through different operations

4 22-23.05.2014Ministers two Infrastruktury i Rozwoju4 Scope thematic of action  1-11.05 – Open Days – events organized by beneficiaries in all voievodships,  1.05 - 16 open-air events – shows, project’s and beneficiares presentations, EF knowledge competition, concerts  13.04 – 15.05 – media partnership with leading TV station, namely: preparation and emision multithreaded formats of telecasts concerning EF i EU, announcing events in an action (TV plebiscite, knowledge competition and telecasts about changes in each Polish region), live transmision from open-air events organized in regions, TV competition for the most interesting project co-financed from EF in each region, Live transmision from leading show in Warsaw.  1.05 – „The Heart of Europe is beating here” („Tu bije serce Europy”) – artistic show with education elements, big event in Warsaw transmisted by TV,  22.04-15.05 – publicities on a main TV’s channel, Complement elements of action were - 13.04 – 15.05:  action’s web side,  Outdoor campaign,  quizes or others issues „call to action” leads by media partner,  Additional media partnership big radio station and newspapper including complement actions,  Web sides’ action (e.g. on partner’s web sides )  promotion on MIR’s web sides, Managing Authorities and in social media

5 22-23.05.2014Ministers two Infrastruktury i Rozwoju5 OPEN DAYS Over 1 300 atractions organized by about 1000 beneficiaries in the whole country, among others:  free of charge tickets, discounts to museums and exhibitions  learning foreign languages  learning how to dance and dance shows  horse riding, cruises, yoga  Free medical examination and appointment  Activities organized in nurseries and kindergarden  guidance  Visiting inaccessible project’s places (e.g. metro station, workshops)  competitions and thematic activities

6 22-23.05.2014Ministers two Infrastruktury i Rozwoju6 OPEN DAYS

7 22-23.05.2014Ministers two Infrastruktury i Rozwoju7 1th MAY – 1 EVENT – 16 REGIONS  16 open-air events in 16 regions  About 7000 visitors on one event in each region  10-23 beneficieries’s and projects’s stands on each event

8 22-23.05.2014Ministers two Infrastruktury i Rozwoju8 Action on TV Action’s presented on a few TV channels  12 TV formats and about 90 different kinds of telecasts for various target groups  nationwide plebiscite „It has changed a lot!” („Ale się zmieniło!”)  17 dedicated telecasts - „morning show” in a main news channel  live transmition from Open Days events  live transmition in a main TV station in Poland from the event organized 1st of May in Polish regions  Information in the news and live transmision of the artistic show  commercials and videopresentations

9 22-23.05.2014Ministers two Infrastruktury i Rozwoju9 Media support - television

10 22-23.05.2014Ministers two Infrastruktury i Rozwoju10 WEB & SOCIAL MEDIA STATS 15 April – 13 May 2014 2 150 new fans of European Funds profile on Facebook 20 140 views on a web side from Facebook 24 000 voters in Internet plebiscite 376 188 views of the film about European Funds on YouTube 102 931 Visits on (landing page)

11 29 kwietnia 2015Ministers two Infrastruktury i Rozwoju11 Thank you for your attention Michał Wacławik Ministry of Infrastructure and Development Department of Information and Promotion

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