ATSC Status AP DASE(being defined) DB OK CA OK Video: SDTV/HDTV(18 formats pictures) Audio: Dolby Digital audio Tx: 19Mbps 8-VSB, portability enhancement due 1Q/2001 Direct cable pass through and Liaison with SCTE, CEA for cable standard and products issues
DVB Status AP MHP DB, CA: OK Video: SDTV/HDTV(18 formats pictures) Audio: MEPG2, Dolby Digital audio Tx: COFDM ~18Mbps(6MHz), fix reception ~11Mbps(6MHz) 100km/hour mobile reception Cable: DVB-C Product Standard: Eurobox, EACEM, D-Book
What does the consumers want? Better quality picture and sound –Is there a minimum quality requirement? What is it? More programs –How many programs will be sufficient? More information, and actions –E-commerce Easier usage –Is PVR a must function?
DTV Industry Development Requirements The manufacturers are looking to sell more and bigger size TV’s The broadcasters would like to secure current advertisement revenue at low cost and seeking additional income –Picture quality better not to cost much –More income from interactive service, mobile service
DTV Market Position Analysis(3) GSM GPRS 3G DTV mobile Video Data??? function price
Is mobile a requirement? Mobile Business Opportunities –Serve to mobile pads of mobile users –Serve to TV panels on transportation –Direct competition with GSM GRPS 170kps always on to mobile receivers, charged at usage Which standard can offer mobile now? –DVB-T can offer at 11Mbps/6-MHz channel (100km/hr) –ATSC Tx enhancement RFP seeking for solution due 1Q/2002
DTV development requirements Is there a minimum quality requirement on DTV pictures? Is there a minimum number requirement of DTV programs ? Is there a requirement on datacast service? Is there a minimum number requirement of datacast services? Is there a major product cost target/price range? –Picture size of respective display technology?
How to reach DTV programs requirement? Programs provided by DTTV: 5 x 6MHz channel, for example –1 HDTV –12+ SDTV 480p 16:9 (migration schedule) –few DB –Must carry to reach cable subscribers More programs from Digital Cable –Digital cable Implementation schedule
What’s the government policy requirement Digital terrestrial broadcast requirement –Minimum quality of program, schedule –Minimum number of programs –Open for satellite program to participate in the program supply Digital terrestrial cable must carry rule and implementation schedule Digital cable schedule