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DTV Requirements S. Chao To DTVC May 2001. 數位電視市場現況 - 開播狀況 (By NAB) DTV UPDATE (By NAB)DTV UPDATE (By NAB) – 至 2001 年 4 月 5 日為止,在已有數位電視開播的 64 個 區域市場中,共有.

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Presentation on theme: "DTV Requirements S. Chao To DTVC May 2001. 數位電視市場現況 - 開播狀況 (By NAB) DTV UPDATE (By NAB)DTV UPDATE (By NAB) – 至 2001 年 4 月 5 日為止,在已有數位電視開播的 64 個 區域市場中,共有."— Presentation transcript:

1 DTV Requirements S. Chao To DTVC May 2001

2 數位電視市場現況 - 開播狀況 (By NAB) DTV UPDATE (By NAB)DTV UPDATE (By NAB) – 至 2001 年 4 月 5 日為止,在已有數位電視開播的 64 個 區域市場中,共有 186 個電視台已播出數位電視訊 號,其共可涵蓋 68.04% 收視家戶。

3 數位電視市場現況 - 申請. 建置與開播狀況 (By FCC, March 28, 2001) All Markets (1,600 stations total)All Markets (1,600 stations total) – 共有 1373 件數位電視建置申請案已按 FCC 相關規定進行當中 ; – 其中有 133 個電視台已經以獲得認可之設備開播數位電視節目。 – 其中有 133 個電視台已經以獲得認可之設備開播數位電視節目。 - 其他有 51 個電視台則以 “ 特別的或實驗性授權 ” 方式播放。 - 其他有 51 個電視台則以 “ 特別的或實驗性授權 ” 方式播放。 (WITH SPECIAL OR EXPERIMENTAL DTV AUTHORITY) (WITH SPECIAL OR EXPERIMENTAL DTV AUTHORITY) - 其餘已申請之電視台則已在陸續辦理當中,正待進一步消息。 - 其餘已申請之電視台則已在陸續辦理當中,正待進一步消息。 Top 10 Markets -Network AffiliatesTop 10 Markets -Network Affiliates –Top 10 Markets 中共有 40 個電視台。 – 35 個電視台已建置完成其所獲得許可的相關設備。 – 35 個電視台已建置完成其所獲得許可的相關設備。 - 4 個電視台對原定 2000/11/1 建置完成的期限,請求再行展期。 - 4 個電視台對原定 2000/11/1 建置完成的期限,請求再行展期。 - 目前共有 38 個電視台播放數位電視節目 (35 個以獲得許可之設備開播, 3 個以 “ 特別暫時性的授權 ” 開播 ) SPECIAL TEMPORARY AUTHORITES (STAs) - 目前共有 38 個電視台播放數位電視節目 (35 個以獲得許可之設備開播, 3 個以 “ 特別暫時性的授權 ” 開播 ) SPECIAL TEMPORARY AUTHORITES (STAs) Top 10 Markets: 紐約. 洛杉磯. 芝加哥. 費城. 舊金山 - 奧克蘭. 波士頓. 華盛頓.Top 10 Markets: 紐約. 洛杉磯. 芝加哥. 費城. 舊金山 - 奧克蘭. 波士頓. 華盛頓. 達拉斯. 底特律. 亞特蘭大 達拉斯. 底特律. 亞特蘭大

4 數位電視市場現況 - 申請. 建置與開播狀況 (By FCC, March 28, 2001) Markets Network AffiliatesMarkets Network Affiliates –11-30 Markets 中共有 79 個電視台。 – 57 個電視台已建置完成其所獲得認可的相關設備。 – 57 個電視台已建置完成其所獲得認可的相關設備。 - 19 個電視台對原定 2000/11/1 建置完成的期限,請求再行展期。 - 19 個電視台對原定 2000/11/1 建置完成的期限,請求再行展期。 - 其餘 3 個尚懸而未決的申請案先給予 “ 特殊暫時性的授權 ” (STA) 。 - 其餘 3 個尚懸而未決的申請案先給予 “ 特殊暫時性的授權 ” (STA) 。 - 目前共有 66 個電視台播放數位電視節目 (57 個以獲得許可之設備開播, 9 個以 “ 特殊暫時性的授權 ” 開播 ) - 目前共有 66 個電視台播放數位電視節目 (57 個以獲得許可之設備開播, 9 個以 “ 特殊暫時性的授權 ” 開播 ) Top Markets: Houston. Seattle-Takoma. Cleveland, Minn.- St. Paul, Tampa-St Pete., Miami-Ft. Laud., Phoenix, (Mesa, AZ), Denver, Pittsburgh, Sacramento-Stockton-Mod., St. Louis, Orlando-Da.Bch.- Melbourne, Baltimore,Top Markets: Houston. Seattle-Takoma. Cleveland, Minn.- St. Paul, Tampa-St Pete., Miami-Ft. Laud., Phoenix, (Mesa, AZ), Denver, Pittsburgh, Sacramento-Stockton-Mod., St. Louis, Orlando-Da.Bch.- Melbourne, Baltimore, Portland, (Vancouver, WA), Indianapolis, San Diego, Hartford-New H, (New Britain), Charlotte, Raleigh-Durham, (Goldsboro), Cincinnati, (Newport,KY) Portland, (Vancouver, WA), Indianapolis, San Diego, Hartford-New H, (New Britain), Charlotte, Raleigh-Durham, (Goldsboro), Cincinnati, (Newport,KY)

5 數位電視機市場現況 (By CEA, Jan. 2001) 2000 年實際銷售到零售業者的數位電視機 ( 包括 displays 和 integrated sets)2000 年實際銷售到零售業者的數位電視機 ( 包括 displays 和 integrated sets) 已達到 648,429 台,創造 14 億美元銷售額。 已達到 648,429 台,創造 14 億美元銷售額。 與 1999 年相較,有超過 400% 的成長。 與 1999 年相較,有超過 400% 的成長。 另外, 2000 年亦有 36,794 台 set-top receivers 銷售至零售業者。 另外, 2000 年亦有 36,794 台 set-top receivers 銷售至零售業者。 CEA 預測, 2001 年將有 80% 的成長,到達 million 台, 銷售額將達 21 億美元。CEA 預測, 2001 年將有 80% 的成長,到達 million 台, 銷售額將達 21 億美元。 2.1 million in 2002, 4.0 million in 2003, 5.4 million in 2004, 8.0 million in 2005, 2.1 million in 2002, 4.0 million in 2003, 5.4 million in 2004, 8.0 million in 2005, 10.5 million in million in

6 UK 目前節目播放概況 © DTG 2001 Mux 1 BBC Mux 2 ITV/Ch4 Mux 3 SDN Mux 4 ONdigital Mux 5 ONdigital Mux 6 ONdigital Free-to-air Primary subscription Premium Subscription Text BBC ONE (simulcast) BBC TWO (simulcast) BBC Choice BBC Knowledge+text BBC News24 BBC Parliament (audio) BBC Text ITV (simulcast) ITV2 Channel 4 (simulcast) E4 Film Four ITV Text + 4Text Digiital Teletext Channel 5 (simulcast) BBC Knowledge Shop! ONrequest (ppv x 6) TV Travel Shop Simply Money ITN News Channel Television X ntl Carlton Cinema Sky One Sky Sports 1 Sky Premier Cartoon Network Eurosport ONview ONoffer PlayUK UK Style/Horizon Carlton Food Discovery Kids/Wings ONsport 1 Nick/Paramount Sky Sports 3 ONgames 1 UK Gold Granada Plus Granda Breeze/Men Sky Movie Max MTV Sky Sports 2 Adult Channel ONgames 2

7 © DTG 2001 Mux 1 BBC Mux 2 ITV/Ch4 Mux 3 SDN Mux 4 ONdigital Mux 5 ONdigital Mux 6 ONdigital Widescreen (FHA) non-widescreen Text BBC ONE (simulcast) BBC TWO (simulcast) BBC Choice BBC Knowledge+text BBC News24 BBC Parliament (audio) BBC Text ITV (simulcast) ITV2 Channel 4 (simulcast) E4 Film Four ITV Text + 4Text Digiital Teletext Channel 5 (simulcast) BBC Knowledge Shop! ONrequest (ppv x 6) TV Travel Shop Simply Money ITN News Channel Television X ntl Carlton Cinema Sky One Sky Sports 1 Sky Premier Cartoon Network Eurosport ONview ONoffer PlayUK UK Style/Horizon Carlton Food Discovery Kids/Wings ONsport 1 Nick/Paramount Sky Sports 3 ONgames 1 UK Gold Granada Plus Granda Breeze/Men Sky Movie Max MTV Sky Sports 2 Adult Channel ONgames 2 UK 目前節目播放概況

8 © DTG 2001 Booming sales of widescreen (SD) TVs ……2.5m (11% all TV HH; 24% digital HH) Penetration of digital TV (end January 2001) - digital terrestrial …..…………… m - digital satellite ……...………….…. 4.6m - digital cable... ……..………….….. 0.8m (24% of UK TV HH) idTV Market Penetration 1999 sales 27,000 units 2000 sales 93,000 units(120,000) 2001 (proj).180,000+ units(300,000+) UK 目前市場概況

9 UK 預期市場成長概況

10 ATSC Status AP DASE(being defined) DB OK CA OK Video: SDTV/HDTV(18 formats pictures) Audio: Dolby Digital audio Tx: 19Mbps 8-VSB, portability enhancement due 1Q/2001 Direct cable pass through and Liaison with SCTE, CEA for cable standard and products issues

11 DVB Status AP MHP DB, CA: OK Video: SDTV/HDTV(18 formats pictures) Audio: MEPG2, Dolby Digital audio Tx: COFDM ~18Mbps(6MHz), fix reception ~11Mbps(6MHz) 100km/hour mobile reception Cable: DVB-C Product Standard: Eurobox, EACEM, D-Book

12 What does the consumers want? Better quality picture and sound –Is there a minimum quality requirement? What is it? More programs –How many programs will be sufficient? More information, and actions –E-commerce Easier usage –Is PVR a must function?

13 DTV Industry Development Requirements The manufacturers are looking to sell more and bigger size TV’s The broadcasters would like to secure current advertisement revenue at low cost and seeking additional income –Picture quality better not to cost much –More income from interactive service, mobile service

14 TV size rationale SDTV 480p 16:9 HDTV 720p,1080i 16:9 27“ 4:3 29“ 4:3 33“ 4:3 42“ 16:9 (>480P) 36“ 16:9 32“ 16:9

15 DTV Picture formats and TV size rationale NTSC 480i 4:3 SDTV 480i 4:3 same SDTV 480p 4:3 ~100k’s?? SDTV 480p 16:9 ~1m?? HDTV 720p 16:9 ~1m’s?? HDTV 1080i 16:9 ~1m’s?? 1.0 Picture quality “ 4: “ 4: “ 4: “? 16:9 4->50“ 16:9 5>60“ 16:9 What is major/native format? What is flag-ship format? Production cost:

16 DTV Market Position(1) NTSC cable: 30+ ch’s NTSC Programs DTV: 30+ ch’s SDTV Programs Few DB DTV: 10+ ch’s SDTV Programs Few DB 30+ ch’s SDTV Programs 1+ HDTV programs Few DB quantity quality DTV: 10+ ch’s SDTV Programs 1+HDTV programs Few DB

17 DTV Market Position Analysis(2) NTSC cable: 30+ ch’s NTSC Programs DTV: 10+ ch’s SDTV Programs quantity price

18 DTV Market Position Analysis(3) GSM GPRS 3G DTV mobile Video Data??? function price

19 Is mobile a requirement? Mobile Business Opportunities –Serve to mobile pads of mobile users –Serve to TV panels on transportation –Direct competition with GSM GRPS 170kps always on to mobile receivers, charged at usage Which standard can offer mobile now? –DVB-T can offer at 11Mbps/6-MHz channel (100km/hr) –ATSC Tx enhancement RFP seeking for solution due 1Q/2002

20 DTV development requirements Is there a minimum quality requirement on DTV pictures? Is there a minimum number requirement of DTV programs ? Is there a requirement on datacast service? Is there a minimum number requirement of datacast services? Is there a major product cost target/price range? –Picture size of respective display technology?

21 How to reach DTV programs requirement? Programs provided by DTTV: 5 x 6MHz channel, for example –1 HDTV –12+ SDTV 480p 16:9 (migration schedule) –few DB –Must carry to reach cable subscribers More programs from Digital Cable –Digital cable Implementation schedule

22 What’s the government policy requirement Digital terrestrial broadcast requirement –Minimum quality of program, schedule –Minimum number of programs –Open for satellite program to participate in the program supply Digital terrestrial cable must carry rule and implementation schedule Digital cable schedule


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