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M AKE Y OUR B RAND U NFORGETTABLE … V ISUALLY Anita Campbell, Small Business

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Presentation on theme: "M AKE Y OUR B RAND U NFORGETTABLE … V ISUALLY Anita Campbell, Small Business"— Presentation transcript:

1 M AKE Y OUR B RAND U NFORGETTABLE … V ISUALLY Anita Campbell, Small Business

2 5 Visual Design Tips  Create a Compelling Logo  Use Color to Stand Out  Reinforce Your Personal Brand  Innovate  Engage Your Audience

3 1. Create a Compelling Logo

4 Reinforce What Your Business Does

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7 Memorable, Stands Out, Fits In

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10 Let’s Play: Name THAT Brand!

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15 3. Color: Name that Brand.

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17 Use Color to Define Your Brand, Differentiate It

18 A Colorful Campaign To Stand Out in a Boring Banking World

19 A Colorful Campaign

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23 3. Reinforce Your Personal Brand

24 The Headshot… Becomes Unique And Meaningful

25 Case in Point: Michelle Villalobos Consultant & Speaker

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28 Image: Take some risks, but keep it relevant

29 4. Innovate

30 The Standard Business Card… Gets New Meaning

31 A local NEOhio company… Jakprints

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33 5. Engage Your Audience

34 Get people actively DOING

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36 Instead, do what GRP, a recording studio, did

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39 More Tips

40 On a Budget?  Keep file of design ideas for inspiration  Get help (referrals and Twitter!)  Invest in a great logo first  Repurpose design (print & online)  “Add as you go” design

41 Are Your Visuals Doing the Job? Form  Well designed  Intuitive  Legible and visible  Professional looking

42 Are Your Visuals Doing the Job? Meaning  Supports business goals  Style is appropriate  Content is understandable

43 Are Your Visuals Doing the Job? Function  Inviting  Has call to action  Easy to use and easy to find  Purpose is clear

44 T HANK YOU ! Anita Campbell, Small Business


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