1. Northern California Community Blood Bank Donor Satisfaction 2013 Based on 329 responses between 3/19/13 and 3/25/13

2. The Survey The survey was emailed to 5,306 NCCBB donors for whom email addresses were available. Of these donors:  530 (4%) emails bounced  902 (17%) opened the email  503 (10%) clicked through to the survey  329 (6%) completed the survey The 329 includes a number of paper surveys requested by donors. This represents, by far, the highest level of participation in recent years. This was made possible due to the continued collection, and updating of donor email addresses. Thank you

3. The Survey The survey consisted of 14 questions including multiple choice, rating scale and open ended questions. There were opportunities for comment and for Other on 6 questions. “Always and every time; very strongly agree.” “They were awesome, it was my first time and they were very comforting. I got light headed and they made sure to get me feeling better very quickly. And about a week letter I got a card that was very sweet.”

4. The Survey We received input that was useful; “Be open later in the evening sometimes. I work until 5:30 and would consider donating after work.” “hot beverages on cold days. Tea would be great.” “Healthier snack options for post- donation.” And some, not so much; “I wish the interview process didn't take so long. I understand how important it is, but it is the worst part of the process for me.” “Allow me to donate more often and/or more blood in one go.” “Have a string quartet playing in the corner.”

5. The Results 1,918 responses to rating scale questions were divided into: Most Positive (Strongly Agree, Very Satisfied), Neutral (Agree, Satisfied, Undecided and Neutral) and Most Negative (Strongly Disagree, Very dissatisfied, Disagree and Not Satisfied) Responses were: 1,220 (63%) Positive 654 (34%) Neutral 76 (3.9%) negative

6. The Results How do we compare to previous years?

7. The Results How do we compare to previous years? The Good

8. The Results How do we compare to previous years? The Bad

9. The Results How do we compare to previous years? The Really, Pretty Darn Good

10. The Results How do we compare to previous years?

11. The Results Comments