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Vitamins in Motion Shining a Spotlight on the Power of Vitamins.

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Presentation on theme: "Vitamins in Motion Shining a Spotlight on the Power of Vitamins."— Presentation transcript:

1 Vitamins in Motion Shining a Spotlight on the Power of Vitamins

2 About the Campaign The Vitamins in Motion campaign is an initiative to raise awareness and advocate for increased access, through innovative solutions, to the essential vitamins all people need to be healthy and well-nourished

3 Nutrition Needs for a Healthy Life

4 Why Vitamins Vitamins play a vital role throughout the lifecycle for disease prevention, good health and wellness

5 What Should We Expect from our Food? Vitamins Vitamin A Vitamin E Vitamin C Vitamin D Vitamin B1 Vitamin B2 Vitamin B6 Vitamin B12 … Omegas DHA EPA ARA Carotenoids B-carotene Lutein Zeaxanthin … Enzymes Phytase … Minerals Calcium Magnesium Iron Zinc Iodine Selenium … Amino acids Methionine Lysine … Fibers

6 Micronutrient Intake: A Snapshot of Global Micronutrient Status

7 Micronutrient Deficiencies

8 Worldwide, 165 million children are stunted More than 90% of stunted children live in developing countries Malnourished children: Never reach their full height or cognitive potential Are less able to fight diseases such as malaria, TB and pneumonia Do worse in school Earn at least 10% less as adults Are at higher risk of chronic diseases later in life Micronutrient Deficiencies: Impact on Children

9 United StatesGermany Micronutrient Deficiencies: Affecting the Wealthiest Countries

10 Micronutrient Intake: Health Impact

11 children go blind or die each year from vitamin A deficiency 1.1 million 600,000 stillbirths due to iron deficiency 18 million babies born mentally impaired due to maternal iodine deficiency of world population estimated to be vitamin D deficient 40-75% 36 million women estimated to be affected by osteoporosis worldwide 200 million deaths due to noncommunicable diseases Micronutrient Deficiencies: The Impact in Numbers

12 36 of the 57 million global deaths in 2008 were due to NCDs Worldwide: –366 million people have diabetes –200 million people have osteoporosis –1.6 billion people are overweight 80% of premature heart disease, stroke & diabetes can be prevented Diet is an important modifiable factor Micronutrient Deficiencies: Link to Noncommunicable Diseases

13 Longer, Healthier Lives Reduced cognitive decline Lower risk of dementia Lower risk of age- related macular degeneration Seniors Staying Healthy Prevention of diabetes, heart disease and stroke Multivitamins, along with a balanced diet, have the potential to reduce the risk of cancer by 8% Adults Optimal Development Power to fight off diseases Lower risk of chronic diseases Higher achievements in school Increased productivity as adults Infants & Toddlers Pre-natal Health Iron ensures healthy deliveries and improves birth weight of babies Folate helps prevent neural tube defects in babies Pregnancy The Power of Micronutrients Throughout Life

14 Micronutrient Intake: Economic Impact

15 Malnutrition can decrease a country’s GDP by at least 2 to 3 percent Every $1 invested in micronutrient interventions yields $30 in benefits Micronutrient Deficiencies: Impact on Economic Growth

16 Micronutrient deficiencies increase the risk of diseases from diarrhea to diabetes, which place tremendous strain on health care systems and economies Vitamin D insufficiency costs 17 European countries €187 billion in direct and indirect health care costs each year Micronutrient Deficiencies: Impact on Health Care Costs

17 Putting Vitamins in Motion

18 Conducting innovative research Forging partnerships Convening key stakeholders Raising awareness Finding and implementing solutions 1 2 3 4 5 Nutrition Solutions: Putting Vitamins in Motion

19 Scientists at DSM developed NutriRice™, which is added to natural rice at a ratio of 1:100, improving the health and productivity of whole populations Tolerase™ L – a highly effective digestive aid for people who suffer from lactose intolerance – was developed by scientists at DSM to support digestive health Conducting Innovative Research in Vitamin and Mineral Science

20 In January 2013, DSM and the World Food Programme (WFP) extended their existing partnership to 2015 to combat hidden hunger and malnutrition in the developing world In 2011, DSM partnered with a UK- based company called Provexis to unlock the blood-flow benefits of tomatoes, resulting in Fruitflow® - a unique tomato extract that increases cardiovascular health and aims to help people live healthier and longer Forging Partnerships with Leaders in Nutrition

21 At the 2012 World Health Summit Asia, DSM hosted a High-Level Dialogue on the Critical Importance of Nutrition in Sustained Health & Development Outcomes. Partners included the GAIN Alliance, World Vision, Save the Children and Essential Micronutrients Foundation In 2012, DSM and Sight and Life convened leaders at the United Nations General Assembly for a reception – 100 Years of Vitamins: Celebrating Progress and Promise Convening Key Stakeholders at Major Conferences and Events

22 DSM and Sight and Life support global nutrition organizations and movements like the Scaling Up Nutrition (SUN) Movement – seeking to advance global health and development through improved nutrition DSM and the International Osteoporosis Foundation launched a global vitamin D deficiency map to advocate for increased vitamin supplementation and food fortification for at-risk groups, such as the elderly Raising Awareness of the Essential Role of Vitamins

23 DSM is addressing the global issue of micronutrient deficiency through the innovative MixMe™ powder, which is added to food without impacting taste, combating iron and other micronutrient deficiencies Sight and Life has continued to address vitamin A deficiency by recently transferring management of direct distribution of capsules to Vitamin Angels. Through this, Sight and Life has consolidated and strengthened the capacity of local NGOs to distribute vitamin A capsules Finding and Implementing Nutrition Solutions

24 We have the power to nourish children, build strong families and create vibrant communities We are committed to putting Vitamins in Motion So everyone, everywhere can contribute to a shared, prosperous future Turning Commitments into Action

25 Vitamins in Motion: Learn More Visit Follow @DSMNutrition and @SightandLife on Twitter Tweet to the hashtag #VitaminsinMotion Like our Facebook pages

26 Thank You

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