1. Transitioning from a Traditional Recruiting Model to a CRM-Based Solution
Carlyne Quirino-Ringle
AVP, Talent Process Owner

2. Agenda Meet PNC Using Avature at PNC Non-Linear Campus Recruiting
Streamlined Recruiting Model
Tour of Portals
User Adoption of the New Process
Next Season
Questions

3. Meet PNC One of the leading financial services organizations
Consumer and small business banking primarily in 19 states and the District of Columbia
Residential mortgage banking and corporate and institutional banking offices across the continental United States
Headquarters located in Pittsburgh, Pennsylvania
Approximately 53,500 employees in the U.S. and abroad
Approximately 2,700 Branch locations in 19 states and the District of Columbia
Approximately 8,600 ATMS
*As of December 31, 2014

4. Using Avature at PNC Over 100 users, Four Instances, Multiple Uses:
Specialized
Recruiting HR
Operations
Internal
Placement
Content
Management
Over 100 users, Four Instances, Multiple Uses:
Diversity and Campus Recruiting
Sourcing & Passive Candidate Strategy
Internal Placement Recruiting
Executive Search
Specialized Recruiting Request System
Content Management for Onboarding System
HR Operations Request System
HR Operations Project Management
Corporate Relocation Management

5. Non-Linear Campus Recruiting
Gather
Manage & Slate
spreadsheets
Career Fairs
spreadsheets
Direct Submission
spreadsheets
ATS
ATS
Invitation/ event system
Referrals
spreadsheets
spreadsheets
On Campus Events
Invitation

6. Streamlined with Avature
Gather
Manage
Slate
Avature
Career Fairs
Multi-Page Portal
& Avature App
Tagging
& Source Code
Direct Submission
Lists
Talent
Community
Folders
ATS
Dropbox
Workflow
Referrals
Templates
On-Campus Events
Event Registration
Portal
Time slots

7. Page 1 (Candidate self-selects)
Multi-Page Portal
Page 1 (Candidate self-selects)

8. Multi-Page Portal – Campus
Page 2 Input Page (Conditionally formatted by selection: Early Career Development/Summer Internships)

9. Multi-Page Portal-Candidate TY
Page 3 Thank You Message (Handoff to PNC Representative)

10. Multi-Page Portal – Feedback Page
Page 4 Feedback form (To be completed by PNC Representative)

11. Multi-Page Portal - Confirmation
Page 5 Confirmation to Start Over (To be completed by PNC Representative)

12. Talent Community

13. Event Registration Portal

14. Portal Access Request

15. Correspondence

16. Portal Access Request Content

17. Time Slot Portal

18. User Adoption
Nine Campus Recruiters New to Avature, Four Diversity Recruiters Currently Using Avature
Aggressive Change Management Approach
Two months prior to deployment, encouraged users to begin playing in the Sandbox
Began familiarization with concepts, usage and taxonomy of Avature
Training, training, training
Established Internal Escalation Procedures
Project Manager for team became Subject Matter Expert
Funnels questions and concerns to the Avature administrator
Documents process and procedures
Engaged Avature Adoption for enhanced training
Three months after deployment
Identified gaps in knowledge (list usage, smart searching, folder structuring, workflow)

19. Possible Enhancements for Next Season
Update Workflow
Improve Talent Community
Utilize Avature Offline App
Improve Templates
Build Out a “Drip Campaign” to Keep Students Engaged
Update Registration Portal for More Flexibility

20. Questions?