1. WTVA Review | JAN 22 2013 INTIAL REVIEW A BLOCK B BLOCK WEATHER SPORTS END OF SHOW

2.  Lots of potential for improvement.  Set and newsroom looks dark.  No bright colors.  WTVA logo, anchor desk, weather center, green wall reporter background, doesn't match.  Anchors  Craig is a strong experienced, lead anchor  Emily is a great team player.  Reporters  2 female reporters show experience and have good creditability  Need more opportunities to tease  wtva.com/facebook/twitter during show.  First weather could play higher in A block

3.  Double tease - VO’s  Alleged child molester could've used short bite from suspect. Beer on Sunday good hot button issue. Slow punch on lower third for beer story tease.  Double anchor intro - Alleged child molester.  I would've used "local martial arts instructor" instead of "local business owner". Needs to be showcased as "exclusive" or "exclusive interview".

4.  Molester GRX  good info to set up  Molester PKG  Live reporter intro at green wall.  Repeated same info in GRX set up.  PKG good.  Doesn't mention whether alleged incidents took place at business. I would get copies of two complaints and any public documents on the arrest and show them.  Suspect sound is left at the end.  Cutting bite in half and doing donut style would be better, a little at the beginning, a little at the end.  On a legal note, I would instruct the reporter/photog to stay on the public right of way and not on private property when getting b-roll of business.

5.  Beer on Sunday - Great issue.  This reporter is using a complex reporting style, a little confusing. No need to stuff the entire story in on PKG.  Good reaction from people in town. Why did town not allow beer sales on Sunday in the past? Religious reasons? What does the church say about it?  This story is a good opportunity to streamline the PKG and have a breakout element.  Keep business/local reax/religious in the piece, and break out the mayor/police chief in separate VSV. The two apparently don't agree on the impact.

6.  Not Guilty - Interesting story.  Sounds complicated with relationships between suspect and victim. Probably better with reporter presence and reaction from family in courtroom.  Robbery arrest - good story.  Needs help with writing.  Election questions - ok.  Poor vids. Needs sound from other side.  Why was he not allowed to speak? Council member not there. Talk to council.  Food recall - good information for families.  I would like to see a picture of what the package looks like.  Jefferson Awards - good community involvement.  Tease Courthouse fire - great video  2 box tease WX to sports (#1)  - Reason to go from right to left?

7.  Courthouse fire folo VO to double anchor toss to PKG - good.  Courthouse fire folo PKG  Lots of breakout potential here. This reporter needs some help on reading between the lines.  What's the real story? The county courthouse has been relocated. The county is considering options to rebuild. The most interesting element as a viewer is the process the old courthouse documents must go through to be saved.  I would like to see set up VSV on courthouse relocation/rebuilding, PKG on saving the documents.  This reporter needs more than one sound bite in story, as well as reaction from real people in town to personalize. I'm sure a building which was destroyed by fire will always hold sentimental value. Some instruction on basic camera work is needed for him.  Tease sports (#2)

8.  WX - 3 shot makes weatherman and weather set look like it's a few miles down the road.  I would not use 3 shot, make animation for "Weather Authority" coming out of break, and go straight to weather (similar to sports).  Then have weatherman meet anchors at the desk for a tighter 3 shot at the end.  Weatherman is knowledgeable and has good energy – very thorough

9.  Before break, tease sports (#3) - reason to tease sports three times?  Teased website several times, not bad.  Sports Anchor  Talking too fast, stumbling. Tried to squeeze in too much. Needs to slow down. More stories in sports block than A block.  BB signing - no tripod used. shaky video.  Ole Miss/MSU BB OTS  2 sport athlete VO  MSU enrollees VO - Would be better with pictures of players instead of generic team vids  Soccer tryouts RDR - Would be better to wipe into GRX and wipe into next story  HS soccer VO  Saints VO - could do without for time. Run at 10p.  HS football coach VO - probably would go better after MSU enrollees VO  Sports block had so much pace, show hits the wall at the end on 4 shot.

10.  WTVA "always on" lower third covers branding on desk. I would recommend squeeze back into GRX.  Bumps & lower thirds could coordinate better with open graphic scheme  Weather graphics  Map should contrast more: background image and text color  “Color the weather” image floats: utilize real estate