1. In order to guarantee consistency and comparabily of results, Lansdowne Market Research have applied the same methodology to carry out the two surveys in 1999 and in 2004: Questions included on the Lansdowne Omnibus survey Interviews carried out with a nationally representative sample of adults aged 15+. Interviews undertaken at 60 sampling points Number of interviews completed: 1159 Fieldwork dated: 3 rd – 22 nd July 2004 METHODOLOGY

2. SUMMARY & CONCLUSIONS - I The term heritage continues to be primarily associated with the past and historic buildings as well as culture dimensions such as language and music. However, there have been some notable increases in public associations between heritage and the natural environment, landscape and wildlife (particularly scenic views and coastlines). Nine in ten members of the public agree that it is important to protect our heritage and the percentage agreeing that it is ‘very’ important has increased from 46% in 1999 to 55% in 2004. Those resident in Dublin are most likely to make this claim with 71% agreeing it is ‘very’ important (vs. just 41% in 1999). Overall, there have been notable increases in positive attitudes towards heritage and there has also been some increases in the percentage that claim to be actively involved in heritage at a local level (albeit from a small base).

3. Compared with the previous study, a significantly greater proportion of the public strongly agree that heritage protection is everyone’s responsibility (41% vs.28% in 1999) and that Government should offer incentives to people to encourage heritage protection (42% vs. 26% in 1999). One in three people strongly agree that there should be penalties for those who do not preserve heritage and one in five express the same sentiment in relation to using taxpayer’s money to fund heritage protection. However, it is worth noting that one in five strongly agree that heritage protection should not interfere with necessary development of infrastructure. Three quarters of those interviewed agree that there should be more information available on heritage in Ireland and approximately eight in ten believe that schools should play a more active role in heritage education. (In terms of primary sources of information about heritage, over a quarter are most likely to initially mention primary school). SUMMARY & CONCLUSIONS - II

4. PROFILE OF SAMPLE SEXAGE SOCIAL CLASS REGIONAREA Male Female 15-24 50+ 25-34 35-49 ABC1/ F50+ C2DE/ F50- Dublin Connaught /Ulster Rest of Leinster Munster Urban Rural 1999

5. Attitude to Heritage and Importance of protecting it

6. SEXAGE MaleFemale15-2450+25-3435-49Total 19992004199920041999200419992004199920041999200419992004 Very important (4) Not at all important (1) Fairly important (3) Not very important (2) Don’t Know (Q.3) IMPORTANCE OF PROTECTING OUR HERITAGE - I 3.5 3.43.53.43.53.4 3.33.43.63.53.4 Ø Mean Score:

7. SOCIAL CLASS REGION ABC1/ F50+ C2DE/ F50- Dublin Connaught /Ulster Rest of Leinster Munster 1999200419992004199920041999200419992004199920041999200419992004 YESNO 3.53.63.33.43.53.73.33.53.33.5 3.63.53.4 (Q.3) PRESENCE OF CHILDREN 3.53.4 IMPORTANCE OF PROTECTING OUR HERITAGE - II Very important (4) Not at all important (1) Fairly important (3) Not very important (2) Don’t Know Ø Ø Ø Mean Score:

8. Keeping our own identity/tradition and passing it out the next generation Preserving our culture/old things Keeping in touch with the past for future generations/learning from the past** Tourism enhancement Knowing the past/where we come from** Pride in our country/nationality/ in being unique people* Leaving something for the younger generation to visit/to see* 16 37 16 32 13 28 22 Important % 27 17 26 7 25 11 Not important % Protecting our Heritage 11 4 19 3 14 - 9 11 12 2 9 4 PERCEIVED BENEFITS OF PROTECTING OUR HERITAGE - I (Q.4) Note: Open-ended question in 1999** Combined score in 1999 was 28%; combined score in 2004 is 49% 38 23 39

9. Protecting our roots Economic benefits Educating people Health benefits Enhancement of people’s enjoyment/ of human experience Other Don’t Know 23 5 10 9 2 6 Important % 3 Not important % Protecting our Heritage 4 1 6 17 2 12 2 PERCEIVED BENEFITS OF PROTECTING OUR HERITAGE - II (Q.4) 2 10 3 - 2 11 -

10. ATTITUDE TO HERITAGE IN GENERAL - I Heritage should be protected I am proud of Heritage in Ireland Schools should play a more active role in Heritage education Government should offer incentives to people to encourage Heritage protection Heritage protection is everyone’s responsibility (Q.9) 5 9 11 16 15 17 16 23 Neither/ Don’t Know (3) 20 Mean Score 4.63 4.54 4.48 4.34 4.33 4.19 4.28 4.06 4.19 4.05 Strongly Disagree (1) Slightly Disagree (2) Slightly Agree (4) Strongly Agree (5) Ø Ø Ø - - Indicates an increase vs 1999

11. There should be more information available on Heritage in Ireland People should be penalised for not preserving Heritage I would like to know more about Heritage in Ireland No matter how much money it costs our Heritage should be protected Heritage is protected for the tourists’ benefit (Q.9) 23 28 25 36 26 25 22 25 Neither/ Don’t Know (3) 19 22 Mean Score 4.15 3.90 3.93 3.64 3.84 3.67 3.83 3.87 3.67 3.63 Slightly Disagree (2) Slightly Agree (4) Strongly Agree (5) ATTITUDE TO HERITAGE IN GENERAL - II Strongly Disagree (1)

12. Taxpayers’ money should be used to fund Heritage protection Access to Heritage improves my quality of life * Protecting our Heritage should not interfere with necessary development of our infrastructures etc. * I am actively involved with Heritage at a local level (Q.9) 33 42 30 26 14 12 Neither/ Don’t Know (3) Mean Score 3.61 3.33 3.57 3.47 2.03 1.66 Slightly Disagree (2) Slightly Agree (4) Strongly Agree (5) ATTITUDE TO HERITAGE IN GENERAL - III * Data not available for 1999 Strongly Disagree (1) Those who agree this statement are more likely to be 35-49, C2DE, based in Munster.

13. 63 50 38 31 36 29 23 ATTITUDE TO HERITAGE IN GENERAL BY DEMOGRAPHICS- I (Q.9) Heritage should be protected I am proud of Heritage in Ireland Schools should play a more active role in Heritage education Government should offer incentives to people to encourage Heritage protection Heritage protection is everyone’s responsibility There should be more information available on Heritage in Ireland People should be penalised for not preserving Heritage 15-24 % 25-34 % AGE 35-49 % 50+ % 64 57 43 42 41 33 67 57 50 44 43 34 39 68 61 48 49 43 38 70 64 48 47 37 40 ABC1 /F50+ % C2DE/ F50- % 63 51 43 38 37 32 29 SOCIAL CLASS = above average= below average Agree Strongly %

14. 29 24 26 16 19 15 8 ATTITUDE TO HERITAGE IN GENERAL BY DEMOGRAPHICS - II (Q.9) 15-24 % 25-34 % AGE 35-49 % 50+ % 31 21 24 20 17 10 29 33 26 24 22 21 7 35 31 27 24 25 22 10 36 31 25 26 21 20 8 ABC1 /F50+ % C2DE/ F50- % 27 29 25 19 22 18 9 SOCIAL CLASS = above average= below average I would like to know more about Heritage in Ireland No matter how much money it costs our Heritage should be protected Heritage is protected for the tourists’ benefit Taxpayers’ money should be used to fund Heritage protection Access to Heritage improves my quality of life Protecting our Heritage should not interfere with necessary development of infrastructures etc. I am actively involved with Heritage at a local level Agree Strongly %

15. Responsibility for Heritage

16. Department of Environment Heritage and Local Government The Heritage Council Local Heritage Centres Heritage groups/ organisations (general) County Council Local Historical Societies FAS Office of Public Works Failte Ireland An Taisce No organisation – the public Other Don’t Know (Q.6) BODIES RESPONSIBLE FOR HERITAGE - SPONTANEOUS AWARENESS

17. TOTAL AWARENESS OF VARIOUS ORGANISATIONS FAS Office of Public Works Failte Ireland An Taisce Department of Environment Heritage and Local Government Local Heritage Centres County Council Heritage Council Heritage groups/ organitions (general) Local Historical Societies (Q 6/7)

18. FÁS Office of Public Works Failte Ireland An Taisce (-) 1999 % (n.a) (52) (n.a) (50) 1999 % (46) Department of Environment Heritage and Local Government Heritage Council Local Heritage Centres Heritage groups/ organitions (general) County Council Local Historical Societies BODIES INVOLVED WITH HERITAGE - PROMPTED (Q.8) (45) (48) (36) (n.a) (-)

19. Sources of information on Heritage

20. Secondary school TV Parents/family/neighbours Primary school Local Heritage Society Visiting Heritage sites Literature/books Newspapers/magazines 1st mention % 2nd mention % Total % 1 st mention % (13)(40) (15)(52) (9)(36) (16)(30) (5)(22) (6)(29) (10)(46) (8)(48) 1999 SOURCES OF INFORMATION / EDUCATION ON HERITAGE - I (Q.5) Total %

21. SOURCES OF INFORMATION / EDUCATION ON HERITAGE BY DEMOGRAPHICS - (Q.5) Secondary school TV Parents/family/neighbours Primary school Local Heritage Society Visiting Heritage sites Literature/books Newspapers/magazines Total % 63 50 44 43 37 34 27 15-24 % 25-34 % AGE 35-49 % 50+ % 50 49 44 40 38 40 23 49 48 44 41 39 28 40 46 47 42 43 28 53 48 51 60 50 43 30 AB % C1 % 54 46 44 48 42 38 29 SOCIAL CLASS 52 59 5457 55 56 51 46 39 37 42 40 28 C2 % DE % 44 42 37 32 36 23 55 DE % 46 59 46 39 45 29 58 = above average= below average

22. SOURCES OF INFORMATION / EDUCATION ON HERITAGE BY DEMOGRAPHICS - II (Q.5) Total % 19 20 18 11 17 9 4 15-24 % 25-34 % AGE 35-49 % 50+ % 23 21 19 14 15 9 3 29 21 14 15 14 8 4 27 23 15 11 7 7 21 19 23 13 16 8 4 AB % C1 % 21 12 18 11 5 SOCIAL CLASS 18 2927 3235 28 25 22 17 16 15 10 5 C2 % DE % 27 21 11 14 10 6 5 29 22 DE % 35 25 10 17 5 2 8 27 Local radio National radio College/University Local History Society Other Visitors/Tourists/Friends Internet Work = above average= below average

23. Understanding and interpretation of Heritage

24. WHAT WOULD BE DESCRIBED AS PART OF NATIONAL HERITAGE - I Historic buildings Castles Pre-historic sites Monuments Archaeological objects Heritage gardens Architecture 1999 2004 Definitely Heritage Probably Heritage Unsure/ Don’t Know Definitely not Heritage (Q.2) Ø -

25. WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - II Thatched cottages Churches Graveyards Geology/geological features Country houses Bridges Landscapes 1999 2004 Definitely Heritage Probably Heritage Unsure/ Don’t Know Definitely not Heritage (Q.2)

26. WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - III Railways Inland waterways (eg.rivers,canals) Wildlife habitats Parks Scenic views Fauna e.g. animals /wildlife 1999 2004 Definitely Heritage Probably Heritage Unsure / Don’t Know Definitely not Heritage (Q.2)

27. WHAT WOULD BE DESCRIBED AS PART OF HERITAGE - IV Seascapes Flora e.g. plants Ship wrecks Your back garden 1999 2004 Definitely Heritage Probably Heritage Unsure/ Don’t Know Definitely not Heritage (Q.2) Street-scapes Coast lines