1. The Town, Parish or Community Coat of Arms Acquiring it Using it Protecting it Clive Cheesman richmond@college-of-arms.gov.uk SLCC Practitioners’ Conference 28/02/2014

2. Clive Cheesman richmond@college-of-arms.gov.uk What is a Coat of Arms? Shield-based design Graphic rather than verbal Symbolic rather than representational Capable of redrawing, restyling, reinterpretation Available for general display Legal property of the grantee

3. SLCC Practitioners’ Conference 28/02/2014 Clive Cheesman richmond@college-of-arms.gov.uk What is a Coat of Arms not? Medieval or warlike in character An old-fashioned form of logo In conflict with other forms of visual identity

4. SLCC Practitioners’ Conference 28/02/2014 Clive Cheesman richmond@college-of-arms.gov.uk A brief history of municipal heraldry Oldest boroughs used seals Other corporations using arms by 1400s Towns and cities on continent from early date Grants to incorporated towns and cities in England from 1500: e.g. Gloucester 1538; Morpeth 1551; Eye 1592; Bideford 1609 Quiet period in 1700s Really takes off in 19 th century Boroughs in large numbers, esp. northern Urban and rural district councils First parish (Hammersmith) 1897

5. SLCC Practitioners’ Conference 28/02/2014 Clive Cheesman richmond@college-of-arms.gov.uk The process of a grant of arms (1) Initial contact with College of Arms Formal petition to Earl Marshal Recounts corporate history Drafted by College on your instructions Signed by appropriate council representative Fees payable at outset Shield and crest £11,050 Shield only (parish/town/community) £6325

6. SLCC Practitioners’ Conference 28/02/2014 Clive Cheesman richmond@college-of-arms.gov.uk The process of a grant of arms (2) Design by us and you working together Clear and simple Different from all existing designs Within British heraldic tradition, interpreted broadly Letters patent – the legal instrument conferring the coat of arms Impressive charter-like document Fine artwork and scrivening Repeats corporate history from petition Interim and digital artwork supplied on request But artwork can be sourced from anywhere

7. SLCC Practitioners’ Conference 28/02/2014 Clive Cheesman richmond@college-of-arms.gov.uk Transferring arms Arms belong to a legal entity Do not pass to inhabitants of area Do not automatically pass to successor body Do not automatically vest in later body of same name and function Transfer process Royal Licence required in most cases Order in Council where provided for in legislation Certificate (simple or decorative) provided In all cases, Crown takes advice on whether transfer appropriate

8. SLCC Practitioners’ Conference 28/02/2014 Clive Cheesman richmond@college-of-arms.gov.uk Using your coat of arms (1) Formal contexts Seal Licences and certificates Regalia Everyday contexts Website Letter heading Signage Vehicles Merchandise General branding

9. SLCC Practitioners’ Conference 28/02/2014 Clive Cheesman richmond@college-of-arms.gov.uk Protecting your coat of arms (1) Use it … visibly Be generous in enabling others to display it Record who you have enabled to display it Establish manner of use: Associated text Implicit/explicit indication of ownership Review the arrangements regularly Reinforce the association with the council Thereby reinforcing association of the council with the locality

10. SLCC Practitioners’ Conference 28/02/2014 Clive Cheesman richmond@college-of-arms.gov.uk Protecting your coat of arms (2) Register as a trade mark (in different versions) Acquire and retain control of artwork Legal remedies Re-assertion of ownership Trades description Passing off Advice always available from College of Arms

11. SLCC Practitioners’ Conference 28/02/2014 Clive Cheesman richmond@college-of-arms.gov.uk Conclusion: why a coat of arms? Universally recognised language of local identity Places council at heart of that identity Continuity of content Endless adaptability of style