1. How This Advocacy Program Is Different

2. How This Advocacy Program Is Different Developed and presented by With generous support from

3. ad·vo·ca·cy [ad-vuh-kuh-see] -- noun, plural: -cies. The process of acting on behalf of the public library to increase public funds and ensure that it has the resources needed to be up-to-date.

4. The Original (In-Person)

5. What’s Different about v2.0 Travel is optional (in-person kick-off) Self-paced homework assignments 6 week online course (“ blended learning”) Self-determined advocacy goals Unlimited number of participants per library; anyone can take the training

6. Features of Turning the Page 2.0 Free! In-person kick-off (optional) Facilitator-led virtual classroom sessions Independent work on Turning the Page online Offline one-on-one feedback from facilitators Completion of an Advocacy Work Plan About three hours each of the 6 weeks

7. Professional Facilitators Colette Ellis, New York Jill Bremer, IllinoisLaurie Brown, Michigan Stephanie Gerding, Washington Judy Drescher, Tennessee Steve Yacovelli, Florida Cathy Hakala-Ausperk, OhioBrenda Hough, Kansas Virtual Classroom Session FlowProfessional Facilitators

8. understand how the general U.S. public “perceives” libraries today and what that means to our advocacy efforts “Public Perceptions” 11 WEEK 1: WEEK 2: 22 focuses on how to further take the data from “Public Perceptions” and apply to create your own library story “Telling Your Story” WEEK 3: 33 focuses on your own leadership skills, and how advocating on behalf of the library starts with you “You as a Leader” WEEK 4: 44 focuses on building relationships beyond your library in order to best leverage resources and meet your advocacy goals “Building Relationships” WEEK 5: 55 pulls the previous four weeks’ content together and focuses on how to ask for public funds “The Big Ask” WEEK 6: 66 lays the foundation for future steps and how to put your now-complete Work Plan into action to meet your advocacy “So Now What?”

9. understand how the general U.S. public “perceives” libraries today and what that means to our advocacy efforts “Public Perceptions” 11 WEEK 1: WEEK 2: 22 focuses on how to further take the data from “Public Perceptions” and apply to create your own library story “Telling Your Story” WEEK 3: 33 focuses on your own leadership skills, and how advocating on behalf of the library starts with you “Your as a Leader” WEEK 4: 44 focuses on building relationships beyond your library in order to best leverage resources and meet your advocacy goals “Building Relationships” WEEK 5: 55 pulls the previous four weeks’ content together and focuses on how to ask for public funds “The Big Ask” WEEK 6: 66 lays the foundation for future steps and how to put your now-complete Work Plan into action to meet your advocacy “So Now What?”

10. Virtual Classroom Session Flow Welcome to Week 4 11 22 Overview : Wk 4 Key Concepts 44 Group Discussion: “Breaking Up” 33 Activity: Break Out Chats Closing & Next Steps 55

11. Web Based Training Modules

12. Threaded Discussion

13. The Outcome

14. What Participants Say… “I love this format. It’s the first time I’ve participated in something like this. Short, sweet and to the point!” “I really enjoyed the interactive team- choosing activity. There should be more webinars like this!” “This is the best run, most organized Internet education I've ever been part of. And the content and slides are A-1.” “… I’ve used some of the pieces already [from this training] in conversations with community members and potential partners.” “I’ve taken my share of courses and most have not been as interesting as this one.”

15. What Trustees/Friends Say… “I enjoyed getting feedback from my facilitator, hearing what resources other participants knew about, and leaving the training with a clear action plan.” “My confidence to begin advocacy work is now higher.” “[Six months after taking the training], we have acquired more and more of the community.…They are outspoken to the leaders of the city, and they are quite willing to put their dollars and time into their library. " “As a library trustee, I enjoyed working with my library director throughout this training.”

16. Questions? Contact Lynn Slawsky at lslawsky@ala.org, or (312) 280-5025lslawsky@ala.org Spring 2011 Summer 2011 Late summer 2011 Autumn 2011 Spring 2012 Summer 2012 Last opportunity to take the training! Autumn 2012 session Weeks of Sept. 24 through Oct. 29 Register between August 15 and Sept. 12