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Integrity of the Web Content: The Case of Online Advertising Nevena Vratonjic Julien Freudiger Jean-Pierre Hubaux August 2010, Usenix CollSec’10.

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Presentation on theme: "Integrity of the Web Content: The Case of Online Advertising Nevena Vratonjic Julien Freudiger Jean-Pierre Hubaux August 2010, Usenix CollSec’10."— Presentation transcript:

1 Integrity of the Web Content: The Case of Online Advertising Nevena Vratonjic Julien Freudiger Jean-Pierre Hubaux August 2010, Usenix CollSec’10

2 Internet Economy Online Advertising: The main Internet business model Revenue in 2009 in the US is $22.4 billion Sponsors free services and applications What happens if one meddles with it? 2

3 3 Rogers, Canadian ISP, injected content into web pages

4 Problem Online advertising and Web browsing is not secured Rely on the HTTP protocol Advertisers, publishers and ad networks lose revenues Threatens the Internet business model! 4 How to secure Online Advertising?

5 Outline I. Online Advertising II. Attacks on Online Advertising III. Collaborative Approach to Securing Online Advertising 5

6 Access Network (ISP) Online Advertising System 6 Ad Network User (U) Ad Servers (AS) Websites (WS) Embedding ads Web page Ads Advertiser Placing ads

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