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Business Research Methods William G. Zikmund Chapter 25: Communicating Research Results: Report Writing.

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Presentation on theme: "Business Research Methods William G. Zikmund Chapter 25: Communicating Research Results: Report Writing."— Presentation transcript:

1 Business Research Methods William G. Zikmund Chapter 25: Communicating Research Results: Report Writing

2 Copyright © 2000 by Harcourt, Inc. All rights reserved. Requests for permission to make copies of any part of the work should be mailed to the following address: Permissions Department, Harcourt, Inc., 6277 Sea Harbor Drive, Orlando, Florida

3 Copyright © 2000 by Harcourt, Inc. All rights reserved. Report parts Prefatory partsMain body of the reportAppended parts

4 Copyright © 2000 by Harcourt, Inc. All rights reserved. Prefatory parts Title page Letter of transmittal Letter of authorization Table of contents Objectives Results Conclusions Recommendations Summary

5 Copyright © 2000 by Harcourt, Inc. All rights reserved. Main body of the report Introduction Methodology Area 1 Area 2 Final area Results Limitations Conclusions and recommendations

6 Copyright © 2000 by Harcourt, Inc. All rights reserved. Appended parts Data collection forms Detailed calculations General tables Bibliography

7 Message CommunicatorAudience EncodingDecoding Communication Field of Experience The Communication Process Copyright © 2000 by Harcourt, Inc. All rights reserved.

8 "I have a spelling checker It came with my PC; It plainly marks four my revue Mistakes I cannot sea. I've run this poem threw it, I'm sure your pleased too no, Its letter perfect in it's weigh, My checker tolled me sew." -Janet Minor


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