1. Dubai – Singapore – Philippines - London GLORIA THE BRAND SHOW 20 th,21 st & 22 nd of Feb 2009 Venue: Hall No: 2,3,4,5 Pragati Maidan, New Delhi, India A ShowMan’s Show

2. Dubai – Singapore – Philippines - London Introducing “ShowMan” ShowMan – Strategic Consulting / Overseas Exhibition /Mall Management ShowMan - India’s leading organizer of B2B & B2C overseas exhibitions Our network of offices and associates extends to 15 countries. First time ever in India ShowMan brings national and international players in lifestyle on a platform never ever experienced by Indian consumer.

3. Dubai – Singapore – Philippines - London Why “Gloria – The Brand Show” India is gaining a growing share of the global mind space. It’s strong heritage and rich, vibrant culture provides it an edge over other countries when it comes to fashion and style. It has a rich heritage of designs. Indian textile, apparel and designs have immense scope to grow and develop in to the world’s largest fashion industry. We possess formidable talent pool when it comes to designers, artists, stylists and other valuable individuals completing the fashion value chain. Emerging economy on the world map. Huge market for branded and fashioned items. Hot outsourcing destination for design led value services and fashion. Increasing share for foreign players in the domestic retail sector. Global trade in clothing and fashion set to touch US $ 450 billion.

4. Dubai – Singapore – Philippines - London Objective: Trade and Business alliances with fashion and lifestyle observers, corporate, experts, buying houses, retailers, wholesalers, distributors and end consumers. One of its kind “LIFESTYLE SHOW”

5. Dubai – Singapore – Philippines - London What sets ”Gloria” apart First time in India a highly targeted consumer show International show format Experiential Marketing opportunity First Brand Show covering more then 20 lifestyle categories Exclusive lounge to create B2B opportunity Conferences and seminars on lifestyle Never seen before media marketing strategy

6. Dubai – Singapore – Philippines - London Fashion n Lifestyle Show Idea: A platform for Company to display all their products and services to a wide and diverse group of audience. TG: Lifestyle and fashion lovers Mass with aspiration for better lifestyle Dealers and retailers network Features: Presence of prominent names in Fashion & Lifestyle Industry, Who’s who of Society, Fashion Designers, Celebrities, Brands, Buyers and media to make the event big and successful.

7. Dubai – Singapore – Philippines - London Attractions & advantages Exhibitors from over 15 countries B2B Lifestyle & fashion trade conferences along with B2C Expo. Sessions and Seminars on lifestyle/fashion and related issues. Discussions on policy framework, branding, retail and so on. Global lifestyle/fashion trends & collections on display. Lifestyle/fashion forecast on current and future trends in the business. B2B Investors Conference The Advantages of a controlled, Show environment. One on one meetings.

8. Dubai – Singapore – Philippines - London Focus on ‘Experiential Marketing’ 1,00,000 Visitors over 3 days Media Plan of approx USD 0.75 million No loud advertising distractions Convenient stand constructions No brochure gatherers assuring that your publicity material is strategically delivered An environment congenial to lap top presentations The opportunity to make out of house meetings Choice of pricing options Affluent clients are more relaxed in a controlled atmosphere Better ROI Attractions & advantages

9. Dubai – Singapore – Philippines - London A big stage to showcase their collection and designs to attract admirers, followers and genuine buyers. Future lifestyle trends & Market research. Consumer insight & Analyzing consumer behavior. Helps you build valuable business leads Sharing business intelligence. Platform to Address Business Issues

10. Dubai – Singapore – Philippines - London Appearances Who’s who of the fashion and lifestyle world and associated industries will assemble for the event. The guest list includes: –Top Lifestyle Brands –Top Fashion Designers –Leading corporate representatives –Popular Bollywood Personalities –Top Models –Celebrities adding glamour & glitz –Artist\Performers –Fashion Experts –Influential Government Officials –National & International Press & Media

11. Dubai – Singapore – Philippines - London Feature Attraction Brands on Ramps - Fashion Shows The Brands Show - Exhibition Brands Talk - Conference & Seminar Live Show Autograph Stage Cookery Theatre Makeover Zone Talent Zone Product Launch Stage

12. Dubai – Singapore – Philippines - London Scheduled Events Brands on Ramps - Fashion Shows For the first time in India Leading national & International Designers with their top models both male and female will adorn collections on the ramp. Well organized, planned and wonderfully choreographed ramp shows. Brands Talk - Conference & Seminar Discussion amongst the panel comprising of the industry leaders from lifestyle will lead to strategic conferences and seminars The Brands Show - Exhibition Display of collection and designs at the venue itself. This is to facilitate company-buyer easy contact and to promote direct selling. Live Performances Live celebrity performances to add charm to the Event.

13. Dubai – Singapore – Philippines - London Ad - onsss… Boutique and Buying houses Large presence of wholesalers and retailers ensures ready market for buying and selling of collections and labels on display. Lifestyle Brands A unique platform which touches on the lifestyle segment catered across various industry and providing a unique opportunity for companies to showcase their products/services Product Launches Companies can use this platform to launch new products/product line extensions in front of the target market.

14. Dubai – Singapore – Philippines - London Categories' Apparels Designer Jewelry Accessories Bags & Shoes Hairstyling & Makeup FMCG Cosmetics Health & Fitness Spiritual & Yoga Gadgets & Gizmos Home Décor Automobiles Club Membership Tours & Travels Craft & Handicraft Gifts Section Telecom Furniture Luxury Apartments Entertainment & Music Ayurveda & Spa Electronic Appliances

15. Dubai – Singapore – Philippines - London Means of Attracting Visitors Press Advertising in Newspapers. A large scale advertisement and promotion campaign will include large scale advertisements in National dailies giving information about the event. Other Lifestyle magazines will also be targeted to spread the news about the show. Attractive pamphlets, detailed brochures will be dispatched to individuals, organizations, associations having interest and stakes in the fashion business. Special advertorials in the Newspapers for participants and their products.

16. Dubai – Singapore – Philippines - London PR Activity PR activity of intense nature will be undertaken to promote the name and brand, products and services. Regular and timely press releases giving glimpses of happenings at the event. Detailed reporting of fashion shows and ramp events happening during the day. Press Conferences and regular media briefings.

17. Dubai – Singapore – Philippines - London PR Activity Some of the Major media houses to be targeted News PapersMagazines –Hindustan Times - Cosmopolitan –The Times Of India - Vogue –The Indian Express - Vanity fair –The Tribune - Elle –The Pioneer - Marie Claire –The Statesman - India Today –The Hindu - Outlook –Dainik Jagran - Forbes –Dainik Bhaskar - Business Today –Amar Ujala - Femina –Hindustan - Savvy –Malayalam Manorma - Images Fashion

18. Dubai – Singapore – Philippines - London PR & News Coverage Biggest fashion event of India is bound to attract huge media attention. All big news and fashion channels will be present in their full strength to cover all the events spread across the day. Some of the major channels to be targeted National MediaInternational Media Zee NewsF TV NDTVCNBC Star NewsCNN Zee BusinessBBC T V Aaj TakCanal Sahara SamaySky News India TVEuro News Channel 7 Asia net News Headlines Today

19. Dubai – Singapore – Philippines - London Shoot outs Informative detailed mails will be sent to reach out the interested party’s for participating and making their presence felt in the grandest fashion event Portal Partners –AFAQS.com –Sify.com

20. Dubai – Singapore – Philippines - London Media Plan – Print Media Print Advertisement Campaign –Times of India – Delhi Times [12 Full Pages in 45 Days] –Metro Now [5 Quarter pages in 5 Days – During Exhibition] –Brand Reporter [2 Full Pages in 45 Days]

21. Dubai – Singapore – Philippines - London Media Plan – Radio/Television Radio Promotions –Radio City[30 spots # 20 Sec @ 20 Days – Before Exhibition] –Big FM [12 spots # 20 Sec @ 10 Days – Before Exhibition] –Radio Mirchi [12 spots # 20 Sec @ 10 Days – Before Exhibition] –Red FM [12 spots # 20 Sec @ 10 Days – Before Exhibition] TV Promotion –Aaj Tak [12 Commercials # 20 Sec @ 10 Days – Before Event] –FTV [10 Days Promotion] –Times Now [10 Days Promotion]

22. Dubai – Singapore – Philippines - London Media Plan Portal Partner –AFAQS [Banner at home page] –Mail Shoot Outs –Sify Personal Invites –20,000 Prestigious Club members of Delhi & NCR Editorial Support –All major Media Houses

23. Dubai – Singapore – Philippines - London Floor Plan

24. Dubai – Singapore – Philippines - London Participation Categories and Options Title SponsorshipCost: US $ 70,000 Rs. 31,50,000 Presenting SponsorshipCost: US $ 45,000 Rs. 20,25,000 Associate SponsorshipCost: US $ 35,000 Rs. 15,75,000 Feature SponsorshipsCost: US $ 18,000 Rs. 8,00,000 Category SponsorsCost: US $ 12,000 Rs. 5,40,000 Exhibition Stall [Shell Scheme] Cost: US $ 350/ Sq. Mtr Rs. 15750/Sq. Mtr. Exhibition Stall [Space Only] Cost: US $ 325/ Sq. Mtr Rs. 14625/Sq. Mtr. Stage Presence [Brands on Ramp] Cost: US $ 4445 Duration: 20 Minutes X 3 DaysRs. 2,00,025

25. Dubai – Singapore – Philippines - London Exhibition Stall [Shell Scheme] Participation Category

26. Dubai – Singapore – Philippines - London Exhibition Stand Offerings Shell scheme stands includes: Standard shell scheme built with exhibitor name plate One Table + Two Chairs 1 x 500 watt 15 amp socket 3 X 100 watt Focus Lights Cord carpet, standard color throughout exhibition hall The above package will also apply where two or more stands are combined to create one larger stand. Please Note: All other Fixtures, fittings, electrics and furniture must be booked and paid for separately, ask your consultant for the reference and contact details of Vendor [Please check your exhibitors manual for details]

27. Dubai – Singapore – Philippines - London Title Sponsor Participation Category

28. Dubai – Singapore – Philippines - London Title Sponsorship Mileage Pre-Event Promotion Campaign: Logo Presence on :  Print Advertisements  Email Blast  Press Kit.  Posters used for awareness campaign to be conducted at various Prestigious clubs of the states.  Invitation cards inviting VIPs, Judges and who’s who of the city.  Name to be highlighted during all PR and Press exercise scheduled as event awareness campaign.

29. Dubai – Singapore – Philippines - London Mileage During Press Conference: Logo Presence on:  Venue gate & décor material.  Reception desk backdrop.  Center back drop of the stage.  Emcee announcements.  Kit cover to be used by the Press.  Branding on speakers panel desk.  Representative presence to address press. Title Sponsor…

30. Dubai – Singapore – Philippines - London Mileage During GLORIA Event [All Three Days]: Premium Stall stand of 54 Sq. Mtr. Logo Presence on:  Venue gate & décor material.  Center backdrop of the stage.  Emcee announcements at regular intervals.  Participant/Visitors/VIP’s/Media badges.  Registration desk backdrop.  Media Desk Backdrop.  Food & beverages counter/backdrop fascia  Autograph stage backdrop  Cookery theatre backdrop  Makeover corner backdrop  Waiting area branding.  Audience & VIP invites.  Invitation Mails Title Sponsor…

31. Dubai – Singapore – Philippines - London Mileage During Conference and seminar: Logo Presence on:  Venue gate & décor material.  Center backdrop of the stage.  Emcee announcements at regular intervals.  Kit cover to be used by the conference speakers.  Kit cover to be used by the Press.  Branding on Speakers panel desk.  Participant badges. [New]  Reception desk backdrop.  Media Desk Backdrop.  Waiting area branding.  Representative as speaker of conference. Title Sponsor…

32. Dubai – Singapore – Philippines - London Title Sponsor* Additional Feature & Mileages:  GLORIA title will be associated with your brand [e.g. “XYZ Gloria Celebrating Lifestyle N Fashion.”]  3 X 5 Mins AV presentation of your company [provided by you] can be scheduled on stage screens if desired. [All Days]  Silver plate engraved with your company brand name & Logo acknowledging the speakers can be provided by you.  Sash with brand name & title to be presented to winner of different categories.  Your company representative will require to reward the winner.  Compiled data of all Walk-ins.

33. Dubai – Singapore – Philippines - London Presenting Sponsor Participation Category

34. Dubai – Singapore – Philippines - London Presenting Sponsor Mileage Pre-Event Promotion Campaign: Logo Presence on as presenter of the show :  Print Advertisements  Email Blast  Press Kit.  Posters used for awareness campaign to be conducted at various Prestigious clubs of the states.  Invitation cards inviting VIPs, Judges and who’s who of the city.  Name to be highlighted during all PR and Press exercise scheduled as event awareness campaign.

35. Dubai – Singapore – Philippines - London Mileage During Press Conference: Logo Presence on:  Venue gate & décor material.  Reception desk backdrop.  Center back drop of the stage.  Emcee announcements.  Kit cover to be used by the Press. Presenting Sponsor Mileage

36. Dubai – Singapore – Philippines - London Mileage During GLORIA Event [All Three Days]: Premium Stall stand of 36 Sq. Mtr. Logo Presence on:  Venue gate & décor material.  Center backdrop of the stage.  Emcee announcements at regular intervals.  Registration desk backdrop.  Media Desk Backdrop.  Food & beverages counter/backdrop fascia  Autograph stage backdrop  Cookery theatre backdrop  Makeover corner backdrop  Waiting area branding.  Invitation Mails Presenting Sponsor Mileage

37. Dubai – Singapore – Philippines - London Mileage During Conference and seminar: Logo Presence on:  Venue gate & décor material.  Center backdrop of the stage.  Emcee announcements at regular intervals.  Kit cover to be used by the conference speakers.  Kit cover to be used by the Press.  Reception desk backdrop.  Media Desk Backdrop.  Waiting area branding. Presenting Sponsor Mileage

38. Dubai – Singapore – Philippines - London Additional Feature & Mileages: [ABC]  GLORIA event will be presented by your brand [e.g. “ABC Presents XYZ Gloria Celebrating Lifestyle N Fashion.”]  3 X 2 Mins AV presentation of your company [provided by you] can be scheduled on stage screens if desired. [All Days]  Your company representative will require to reward the winner.  Compiled data of all Walk-ins. Presenting Sponsor Mileage

39. Dubai – Singapore – Philippines - London Associate Sponsor Participation Category

40. Dubai – Singapore – Philippines - London Associate Sponsor Mileage Pre-Event Promotion Campaign: Logo Presence on as presenter of the show :  Print Advertisements  Email Blast  Posters used for awareness campaign to be conducted at various Prestigious clubs of the states.

41. Dubai – Singapore – Philippines - London Mileage During Press Conference: Logo Presence on:  Venue gate & décor material [Side Panels].  Reception desk Side Panels.  Side back drop of the stage. Associate Sponsor Mileage

42. Dubai – Singapore – Philippines - London Mileage During GLORIA Event [All Three Days]: Premium Stall stand of 27 Sq. Mtr. Logo Presence on:  Venue gate & décor material [Side Panel].  Side backdrop of the stage.  Emcee announcements at regular intervals.  Registration desk Side backdrop.  Waiting area branding.  Invitation Mails Associate Sponsor Mileage

43. Dubai – Singapore – Philippines - London Mileage During Conference and seminar: Logo Presence on:  Venue gate & décor material.  Side backdrop of the stage.  Emcee announcements at regular intervals.  Reception desk side backdrop.  Waiting area branding. Associate Sponsor Mileage

44. Dubai – Singapore – Philippines - London Feature Sponsor Participation Category

45. Dubai – Singapore – Philippines - London Feature Sponsorship On Ground Benefits –Branding of the specific feature stage –Logo on all print advertisements –Logo at Backdrop of the stage –Logo at all communication under the category of Feature Sponsor –Premium stand space of 27 sq mts –MC announcements –Screen on Main stage : 10 X 30 seconds spots daily –Complimentary passes : 250

46. Dubai – Singapore – Philippines - London Category Sponsor Participation Category

47. Dubai – Singapore – Philippines - London Category Sponsor Mileage Pre-Event Promotion Campaign: Logo Presence on as presenter of the show :  Print Advertisements  Email Blast  Posters used for awareness campaign to be conducted at various Prestigious clubs of the states.

48. Dubai – Singapore – Philippines - London Mileage During GLORIA Event [All Three Days]: Premium Stall stand of 18 Sq. Mtr. Logo Presence on:  Venue gate & décor material [Side Panel].  Side backdrop of the stage.  Emcee announcements.  Waiting area branding.  Invitation Mails Category Sponsor Mileage

49. Dubai – Singapore – Philippines - London Terms & Conditions Participation is considered confirmed only when “Showman” receives the participation amount in full. Cost of any extra activity elements and giveaways will be additional. 100 % of the participation amount has to be released as advance against the total generated bill along with the purchase order. Please go through the contract form thoroughly and sign the contract afterwards. Any cancelation to be made, has to be done 25 days before the event start date, 25% will be deducted from the contract amount. After this no queries of cancellation will be entertained. In case of Cancelation or postponement of Event due to any unavoidable circumstances, ShowMan will reschedule the exhibition in 90 Days, the money will not be refunded to the signed exhibitor. Decision of ShowMan management is final and binding in all regards. Payment to be made in favor of “Showman”

50. Dubai – Singapore – Philippines - London Thank You For Details Contact: AcharyaManaging PartnerMob: +91 9999 300 201 acharya@showman.co.in NavneetManaging PartnerMob: +91 9899 898 596 navneet@showman.co.in DruhinHead – SSIGMob: +91 9891 762 930 druhin@showman.co.in Priyanka Account Director Mob: +91 9910962912 priyanka@showman.co.in ShowMan ShowMan House 24/3, HauzKhas Village, New Delhi - 16. Ph: +91 11 3294 1508, +91 11 3298 1508 www.showman.co.in